AARP Social Marketing Manager Salary in the United States

AARP is a nonprofit, nonpartisan organization, with a membership of nearly 38 million that helps people turn their goals and dreams into 'Real Possibilities' by changing the way America defines aging. With staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands, AARP works to strengthen communities and promote the issues that matter most to families such as healthcare security, financial security and personal fulfillment. AARP also advocates for individuals in the marketplace by selecting products and services of high quality and value to carry the AARP name.  As a trusted source for news and information, AARP produces the world’s largest circulation magazine, AARP The Magazine and AARP.

Integrated Communications and Marketing (ICM) is a multimedia, service-focused communications and marketing operation that leads in shaping the impression of AARP by providing communications planning, marketing, support and execution for AARP’s strategic business units. 

Manages all aspects of social marketing, to the end of membership acquisition and renewals.  Oversees all paid social planning, buying, (Facebook, Instagram, Pinterest, and LinkedIn) and creative.  Helps drive new and repeat membership transactions via campaigns executed across Facebook, Instagram, Pinterest, LinkedIn, and other emerging digital platforms while working in a matrixed environment. 

• Completion of a Bachelor’s degree in Marketing, Business Administration, or a related field and at least 3 years of digital marketing experience on the client and/or agency side.
• Digital marketing experience in online advertising campaigns.
• Strong quantitative and qualitative analytical skills.
• Extensive, hands-on experience with digital/social media adverting platforms is preferred, specifically in Facebook, Pinterest, LinkedIn, Kenshoo, and DCM.
• Demonstrates exceptional skills in organization and attention to detail by leveraging technical and interpersonal skills.
• Diligence and follow-through in managing digital marketing campaigns through the strategy, creative, trafficking, and performance stages.
• Requires a sound understanding of the digital marketing landscape, direct response marketing, as well as a thorough comprehension of the test and learn methodology.
• Ability to work effectively with people, to gain internal respect, and to build consensus with superiors and peers.
• Experience working in fast-paced, complex environments and large organizations.
• Strong project management and strategic planning skills.
• Excellent organizational, communication, and interpersonal skills.
• Strong proficiency with MS Office suite.
• Must be a proactive thinker that maintains a positive attitude.

AARP offers competitive benefits with a 401K, 100% company funded pension plan, health, dental, vision and life insurance, STD/LTD, paid vacation and sick, and other benefits.

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture.  AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.