ABBVIE INC Assoc. Marketing Promotions Analyst Salary in the United States

About AbbVie
AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women’s health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.

Job Description

Envision working with energetic colleagues and inspirational leaders. Now, place yourself in that mix; leading discussions, asking the right questions and driving results. All while wearing jeans to work!

Assoc. Marketing Promotions Analyst

• A Creative Brand Specialist. You will support the Associate Director, Consumer Loyalty in the development and implementation of all brand promotions tied to the consumer loyalty program. This role is critical in the execution of all promotions and campaigns. A significant portion of this position is performing duties related to the day-to-day operations of brand promotions and the management of the promotion’s engine. You will be detail oriented, solution driven, process minded, and resourceful.
• A Strategic Team Player. You will be closely involved in campaign strategy and development and will monitor promotion through execution. The strategies developed will help to retain current members, drive acquisition of new members, convert existing members to our portfolio of products and offerings, while maximizing the consumers overall lifetime value with our brands. You will be responsible for understanding promotion/campaign best practices, engaging in cross-functional conversations across different businesses and will regularly surface business analytics and insights to all stakeholders. You will coordinate campaign planning and design, manage the promotion engine, understand targeting and criteria selection, aid in the creative management process and help to guide campaign monitoring and analysis. Responsibilities also include understanding and supporting the consumer and provider database.

• Assist in development of all Promotions and Campaigns
• Coordinate the strategy, development, execution and optimization of campaigns
• Collaborate with cross-agency partners and support Associate Director in planning and executing promotions
• Document business rules and processes associated with the Promotions Engine and maintain documentation as needed
• Data reporting and analytics – manage evergreen reporting and ad-hoc reports as requested by user groups or stakeholders
• Assists with additional projects and performs other duties as assigned
• Assist field and sales counterparts as needed
• Admin duties as needed

Qualifications

• Bachelor’s Degree
• Two or more years of marketing experience
• Previous experience in Promotion marketing, Loyalty program and direct marketing B-to-B and B-to-C, retail and/or multi-channel marketing industry preferred.
• Previous experience with Salesforce a plus
• You will be technically savvy, innovative, personable, detail oriented, extremely organized with great rapport-building skills.
• You will have a strong ability to develop relationships through careful listening skills and attention to detail.
• You will have the ability to partner with all cross-functional teams including senior leadership, brand marketing, data, analytics, engineering, performance marketing, creative, legal, and compliance.

For this role, we’re looking for a leader who is:

• Excellence Focused
• Optimistic
• Open and Authentic

Equal Employment Opportunity
At AbbVie, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal opportunity employer we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic.