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As of August 01, 2026, the average salary for a Marketing Analytics Specialist in California is $94,030 per year, which breaks down to an hourly rate of $45.
However, a Marketing Analytics Specialist's salary can vary significantly. Here’s a look at the typical salary range:
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Marketing Analytics Specialist Salaries by Percentile
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $104,559 | $8,713 | $2,011 | $50 |
| Average | $94,030 | $7,836 | $1,808 | $45 |
| 25th Percentile | $83,413 | $6,951 | $1,604 | $40 |
Quality Mobile Home Services - Lake Elsinore, CA
AmeriPharma - Laguna Hills, CA
Embarcadero Media Foundation - Palo Alto, CA
Group O - Los Angeles, CA
A Marketing Analytics Specialist's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.
Experience is a primary driver of a Marketing Analytics Specialist's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here’s how the average salary grows at different career stages:
| Levels | Salary |
|---|---|
| Marketing... Level Marketing Analytics Specialist | $57,601 |
| Marketing... Level Marketing Analytics Specialist | $76,634 |
| Marketing... Level Marketing Analytics Specialist | $96,242 |
| Marketing... Level Marketing Analytics Specialist | $117,639 |
| Marketing... Level Marketing Analytics Specialist | $171,945 |
What Am I Worth?
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Marketing Analytics Specialists. For example, consider the average annual salaries in these key locations:
Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:
For Marketing Analytics Specialist roles, the industry you choose can affect earning potential by as much as 60% (the gap between the highest and lowest paying industries). Data shows that the Aerospace & Defense and Business Services sectors offer the strongest compensation, at 30% above the average. In contrast, Marketing Analytics Specialist positions in Financial Services or Energy & Utilities typically offer lower base pay, as these industries often view Marketing Analytics Specialist as a support function rather than a direct revenue driver.
| Industry Sector | Average Annual Salary | Average Hourly Rate | Pay vs.Avg |
|---|---|---|---|
| Aerospace & Defense | $122,239 | $59.0 | 30% |
| Business Services | $122,239 | $59.0 | 30% |
| Edu., Gov't. & Nonprofit | $122,239 | $59.0 | 30% |
| Healthcare | $122,239 | $59.0 | 30% |
| Internet | $122,239 | $59.0 | 30% |
Understanding how a Marketing Analytics Specialist's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.
| Annual Salary | Monthly Pay | Weekly Pay | Hourly Wage | |
|---|---|---|---|---|
| 75th Percentile | $104,559 | $8,713 | $2,011 | $50 |
| Average | $94,030 | $7,836 | $1,808 | $45 |
| 25th Percentile | $83,413 | $6,951 | $1,604 | $40 |
Ready to take the next step in your career? Browse thousands of current Marketing Analytics Specialist job openings on our job board. Use the search bar below to find your perfect match.
Vesync
Tustin, CA
Vesync | Tustin, CA
Job Description. Job Description. The Company. . VeSync is a portfolio company with brands that cover different categories of health & wellness products. W... more
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San Francisco, CA
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eClercx
San Francisco, CA
eClercx | San Francisco, CA
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SCAN Group
Long Beach, CA
SCAN Group | Long Beach, CA
A leading not-for-profit organization in Long Beach seeks a Marketing Analytics Analyst Sr to drive data strategy and marketing performance.Responsibilitie... more
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RXSIGHT INC
Aliso Viejo, CA
RXSIGHT INC | Aliso Viejo, CA
Job Description. Job Description. Description. RxSight® is an ophthalmic medical technology corporation headquartered in Aliso Viejo, California that has c... more
8 Days Ago
LegalZoom
Mountain View, CA
LegalZoom | Mountain View, CA
A leading online legal services company is looking for a Senior Manager - Marketing Analytics to optimize marketing investment decisions and enhance analyt... more
10 Days Ago
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