Social Media Management Salary in the United States

How much does a Social Media Management make in the United States?

As of January 01, 2026, the average salary for a Social Media Management in the United States is $108,911 per year, which breaks down to an hourly rate of $52.

However, a Social Media Management's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $130,151
  • Majority Range (25th-75th percentile): $95,865 to $120,029
  • Entry-Level (10th percentile): $83,988
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View as table View as graph 25% $95,865 10% $83,988 90% $130,151 75% $120,029 $108,911 50%(Median) Didn’t find job title? Click

Social Media Management Salaries by Percentile

Annual
Salary		 Monthly
Pay		 Weekly
Pay		 Hourly
Wage
75th Percentile $120,029 $10,002 $2,308 $58
Average $108,911 $9,076 $2,094 $52
25th Percentile $95,865 $7,989 $1,844 $46
Check out Social Media Management Job Openings in the United States
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Key Factors That Influence Social Media Management Salaries

A Social Media Management's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.

How Experience Level Affects Social Media Management Salaries?

Experience is a primary driver of a Social Media Management's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Entry-Level (less than 1 year): $107,099
  • Early Career (1-2 years): $107,643
  • Mid-Level (2-4 years): $108,911
  • Senior-Level (5-8 years): $110,361
  • Expert (over 8 years): $112,829
Levels Salary
Entry Level Social Media Management$107,099
Intermediate Level Social Media Management$107,643
Senior Level Social Media Management$108,911
Specialist Level Social Media Management$110,361
Expert Level Social Media Management$112,829
$107,099 0 yr
$107,643 < 2 yrs
$108,911 2-4 yrs
$110,361 5-8 yrs
$112,829 > 8 yrs
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What Am I Worth?

Top Paying Cities for Social Media Managements

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $137,369
  • San Francisco: $136,019
  • Oakland: $133,002

What Skills Can Increase a Social Media Management's Salary?

Demanded Skills for the Role:

  • Insight (Mentioned in 4.38% Job Postings): Insight is the understanding cause and effect based on the identification of relationships and behaviors within a model, context, or scenario.
  • Brand Awareness (Mentioned in 3.5% Job Postings): Brand awareness is the extent to which customers are able to recall or recognize a brand under different conditions. Brand awareness is one of two dimensions from brand knowledge, an associative network memory model.
  • Content Creation (Mentioned in 2.14% Job Postings): Content creation is the contribution of information to any media and most especially to digital media for an end-user/audience in specific contexts. Content is "something that is to be expressed through some medium, as speech, writing or any of various arts" for self-expression, distribution, marketing and/or publication. Typical forms of content creation include maintaining and updating web sites, blogging, photography, videography, online commentary, the maintenance of social media accounts, and editing and distribution of digital media. A Pew survey described content creation as the creation of "the material people contribute to the online world."
See More Skills
Skills Demand Percentage
Insight 4.38%
Brand Awareness 3.5%
Content Creation 2.14%
What skills can make your compensation higher?
Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a Social Media Management's salary.
  • Innovation: Can increase your salary by up to 5%.
  • Social Marketing: Can increase your salary by up to 4%.
  • Leadership: Can increase your salary by up to 4%.
Skill Salary Salary % Increase
Innovation
 $114,357
5%
Social Marketing
 $113,267
4%
Leadership
 $113,267
4%
Presentation
 $113,267
4%
Analysis
 $112,178
3%
Initiative
 $112,178
3%
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How Education impacts a Social Media Management's Salary?

Your level of education can impact your salary potential. While many Social Media Managements enter the field with a No Diploma degree, higher education can lead to more specialized and higher-paying roles.

According to our 100% employer-reported salary data, the median salary for a Social Media Management with a No Diploma is between $107,368 and $115,543).

Social Media Management Salaries by Degree Level

Typical Education for Social Media Management
Degree Level % of user with this level of education
No Diploma 5.4%
High School 2.7%
Associates 2.7%
Bachelors 75.7%
Masters 13.5%
Doctorate 2.7%
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Social Media Management Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Social Media Management's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

  • Hourly
  • Monthly
  • Weekly
  • Yearly
  • Table View
Last Updated on January 01, 2026
$95,865
Average $108,911/year
$120,029
$7,989
Average $9,076/month
$10,002
$1,844
Average $2,094/week
$2,308
$46
Average $52/hour
$58
Annual Salary Monthly Pay Weekly Pay Hourly Wage
75th Percentile $120,029 $10,002 $2,308 $58
Average $108,911 $9,076 $2,094 $52
25th Percentile $95,865 $7,989 $1,844 $46

Salaries of jobs related to Social Media Management

Salary Trends for Social Media Management

Salaries for a Social Media Management can change over time, reflecting shifts in market demand and the overall economy. The median salary decreased from $114,106 in 2023 to around $113,208 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Social Media Management salary trends, .

Average Annual Salary of Social Media Management Over Time

2022
$???
2023
$114,106
2024
$114,227
2025
$113,208
2026
$???
2027
$???
Year Average Annual Salary
2022
View More
2023 $114,106
2024 $114,227
2025 $113,208
2026
View More
2027
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Most common benefits for Social Media Management

Social Security
401(k)
Disability
Healthcare
Pension
Time Off (days)
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Common company salaries for Social Media Management

Here are companies hiring for Social Media Management and their salaries, click below for more details.

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Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

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