Know your market value with insights across roles — from individual contributors to executive pay and overall company compensation trends.
Access a suite of powerful calculators to make data-driven career decisions.
Automate pay cycles, manage job architectures, and ensure pay equity with AI-powered compensation platforms.
Access validated salary benchmarks, labor market trends, and minimum wage data to stay competitive.
Participate in and purchase industry-specific salary surveys to obtain the most accurate, peer-reported pay data.
As of August 01, 2026, the average salary for a Social Media Planner in California is $68,744 per year, which breaks down to an hourly rate of $33.
However, a Social Media Planner's salary can vary significantly. Here’s a look at the typical salary range:
Compensation Planning
Develop a Job Description
Pay Equity
2026 Compensation Trend
AI Onboarding
AI-Powered HR
Social Media Planner Salaries by Percentile
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $79,696 | $6,641 | $1,533 | $38 |
| Average | $68,744 | $5,729 | $1,322 | $33 |
| 25th Percentile | $58,016 | $4,835 | $1,116 | $28 |
Health and Wellness Social Media - Laguna Niguel, CA
Athlete to Athlete - Santa Monica, CA
Daviselen Advertising - Los Angeles, CA
Exverus by Brainlabs - Los Angeles, CA
A Social Media Planner's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.
Experience is a primary driver of a Social Media Planner's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here’s how the average salary grows at different career stages:
| Levels | Salary |
|---|---|
| Entry Level Social Media Planner | $65,317 |
| Intermediate Level Social Media Planner | $65,764 |
| Senior Level Social Media Planner | $70,979 |
| Specialist Level Social Media Planner | $77,739 |
| Expert Level Social Media Planner | $78,273 |
What Am I Worth?
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Social Media Planners. For example, consider the average annual salaries in these key locations:
Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:
For Social Media Planner roles, the industry you choose can affect earning potential by as much as 57% (the gap between the highest and lowest paying industries). Data shows that the Software & Networking and Energy & Utilities sectors offer the strongest compensation, at 25% above the average. In contrast, Social Media Planner positions in Transportation or Edu., Gov't. & Nonprofit typically offer lower base pay, as these industries often view Social Media Planner as a support function rather than a direct revenue driver.
| Industry Sector | Average Annual Salary | Average Hourly Rate | Pay vs.Avg |
|---|---|---|---|
| Software & Networking | $85,930 | $41.0 | 25% |
| Energy & Utilities | $82,493 | $40.0 | 20% |
| Financial Services | $79,056 | $38.0 | 15% |
| Pharmaceuticals | $76,993 | $37.0 | 12% |
| Aerospace & Defense | $75,618 | $36.0 | 10% |
Understanding how a Social Media Planner's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.
| Annual Salary | Monthly Pay | Weekly Pay | Hourly Wage | |
|---|---|---|---|---|
| 75th Percentile | $79,696 | $6,641 | $1,533 | $38 |
| Average | $68,744 | $5,729 | $1,322 | $33 |
| 25th Percentile | $58,016 | $4,835 | $1,116 | $28 |
Ready to take the next step in your career? Browse thousands of current Social Media Planner job openings on our job board. Use the search bar below to find your perfect match.
Exverus Media
Los Angeles, CA
Exverus Media | Los Angeles, CA
A leading media agency in Los Angeles is seeking a Senior Integrated Media Planner to join their team.The successful candidate will develop and execute str... more
5 Days Ago
United Collective
Huntington Beach, CA
United Collective | Huntington Beach, CA
Job Description. Job Description. Company Description. As a team of innovative digital craftspeople, Gallegos United thinks beyond technology to celebrate ... more
1 Day Ago
AY Enterprise Group LLC
Fremont, CA
AY Enterprise Group LLC | Fremont, CA
Job Summary We are seeking a creative and detail-oriented Content Creator to develop engaging content for our restaurant brand.This role focuses on capturi... more
1 Day Ago
Rags to Restoration LLC
Los Angeles, CA
Rags to Restoration LLC | Los Angeles, CA
Roles oAssist customers on showroom floor with product selection and sales.oAbility to check out customers.oPhotograph incoming inventory for website and o... more
1 Day Ago
Numi Organic Tea
Oakland, CA
Numi Organic Tea | Oakland, CA
Join a creative, nimble and collaborative marketing team at an organic, mission-driven tea company.ABOUT THE COMPANYOur vision is to inspire well-being of ... more
2 Days Ago
24 Seven Talent
Glendale, CA
24 Seven Talent | Glendale, CA
We're looking for a creative, strategic, and hands-on. Social Media Manager. to own the day-to-day social presence for one of our consumer brands. In this ... more
3 Days Ago
Get a Salary Increase
Analyze the market and your qualifications to negotiate your salary with confidence.
Search Job Openings
Search thousands of open positions to find your next opportunity.
Adjust Employee Salary
Individualize employee pay based on unique job requirements and personal qualifications.
Price My Industry Jobs
Get the latest market price for benchmark jobs and jobs in your industry.
Use Salary.com's Cost of Living Calculator to find out what income you need to maintain your standard of living in a different city and how much more or less money you need to budget for basic expenses.
Explore Cost of Living CalculatorSalary.com experts will help you thrive your workplaces.
Salary.com provides salary survey data for thousands of industry Jobs.
Salary.com salary estimates, histograms, trends, and comparisons are derived from both employer job postings and third-party data sources. We also provide multiple percentiles of salary information for your reference, click here to know Why the Salary Midpoint Formula Is Crucial to Getting Pay Equity Right. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.
Salary.com's CompAnalyst platform offers:
