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As of August 01, 2026, the average salary for a Social Media Planner in Missouri is $59,215 per year, which breaks down to an hourly rate of $28.
However, a Social Media Planner's salary can vary significantly. Here’s a look at the typical salary range:
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Social Media Planner Salaries by Percentile
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $68,648 | $5,721 | $1,320 | $33 |
| Average | $59,215 | $4,935 | $1,139 | $28 |
| 25th Percentile | $49,973 | $4,164 | $961 | $24 |
Pablo - Columbia, MO
Fight Colorectal Cancer - Springfield, MO
True Media - Kansas City, MO
True Media - Columbia, MO
A Social Media Planner's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.
Experience is a primary driver of a Social Media Planner's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here’s how the average salary grows at different career stages:
| Levels | Salary |
|---|---|
| Entry Level Social Media Planner | $56,262 |
| Intermediate Level Social Media Planner | $56,648 |
| Senior Level Social Media Planner | $61,140 |
| Specialist Level Social Media Planner | $66,963 |
| Expert Level Social Media Planner | $67,422 |
What Am I Worth?
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Social Media Planners. For example, consider the average annual salaries in these key locations:
Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:
For Social Media Planner roles, the industry you choose can affect earning potential by as much as 57% (the gap between the highest and lowest paying industries). Data shows that the Software & Networking and Energy & Utilities sectors offer the strongest compensation, at 25% above the average. In contrast, Social Media Planner positions in Transportation or Edu., Gov't. & Nonprofit typically offer lower base pay, as these industries often view Social Media Planner as a support function rather than a direct revenue driver.
| Industry Sector | Average Annual Salary | Average Hourly Rate | Pay vs.Avg |
|---|---|---|---|
| Software & Networking | $74,018 | $36.0 | 25% |
| Energy & Utilities | $71,057 | $34.0 | 20% |
| Financial Services | $68,097 | $33.0 | 15% |
| Pharmaceuticals | $66,320 | $32.0 | 12% |
| Aerospace & Defense | $65,136 | $31.0 | 10% |
Understanding how a Social Media Planner's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.
| Annual Salary | Monthly Pay | Weekly Pay | Hourly Wage | |
|---|---|---|---|---|
| 75th Percentile | $68,648 | $5,721 | $1,320 | $33 |
| Average | $59,215 | $4,935 | $1,139 | $28 |
| 25th Percentile | $49,973 | $4,164 | $961 | $24 |
Ready to take the next step in your career? Browse thousands of current Social Media Planner job openings on our job board. Use the search bar below to find your perfect match.
True Media
Saint Louis, MO
True Media | Saint Louis, MO
Job Description. Job Description. Open position in all True Media office locations, including Kansas City, MO, Columbia, MO, St. Louis, MO, Dallas, TX, Por... more
4 Days Ago
Landmark Hospital of Columbia LLC
Columbia, MO
Landmark Hospital of Columbia LLC | Columbia, MO
Job Description. Job Description. Landmark Hospital of Columbia. has an exciting opportunity for a seasoned hospital-based. social worker/discharge planner... more
5 Days Ago
Blayzer Digital
Saint Louis, MO
Blayzer Digital | Saint Louis, MO
Job Description. Job Description. . Exciting Opportunity: Join Blayzer Digital as a Social Media Manager. Are you ready to elevate your career and make you... more
3 Days Ago
Joyce Meyer Ministries
Fenton, MO
Joyce Meyer Ministries | Fenton, MO
Job Description. Job Description. This role supports the mission to Share Christ – Love People by partnering with Marketing Leadership and the Marketing Te... more
4 Days Ago
Northwestern Mutual - Clayton
Saint Louis, MO
Northwestern Mutual - Clayton | Saint Louis, MO
Job Description. Job Description. Location. Clayton, MO. Job Title. Social Media and Marketing Intern. Type of Position. Internship/Part-time. FLSA Classif... more
5 Days Ago
Pablo
Columbia, MO
Pablo | Columbia, MO
Job Description. Job Description. PABLO is looking for local creators and personalities to help introduce the brand to their audience through authentic soc... more
6 Days Ago
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