AVP, Marketing Salary in Mcallen, TX

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How much does an AVP, Marketing make?

As of August 01, 2025, the average annual salary for an AVP, Marketing in Mcallen, TX is around $257,624, with an hourly rate of $124. The average salary ranges from $225,517 (10th percentile) to $303,843 (90th percentile), with the majority earning between $240,818 (25th percentile) and $281,817 (75th percentile). An AVP, Marketing's salary is shaped by several key factors, including experience level, specific skills, industry differences, company size, and so on. Below, we'll dive deeper into each of these factors to help you understand how they impact compensation.

View as table View as graph 25% $240,818 10% $225,517 90% $303,843 75% $281,817 $257,624 50%(Median) Didn’t find job title? Click

AVP, Marketing Salaries by Percentile

Annual
Salary
Monthly
Pay
Weekly
Pay
Hourly
Wage
75th Percentile $281,817 $23,485 $5,420 $135
Average $257,624 $21,469 $4,954 $124
25th Percentile $240,818 $20,068 $4,631 $116
500+ AVP, Marketing job openings Go >

How much does an AVP, Marketing make by hour, week, month, and year?

Salary.com provides you with accurate and diversified AVP, Marketing salary data based on specialized databases to help you get a fairer salary. Click the switch button below to see more details about AVP, Marketing hourly pay, weekly pay, monthly pay and so on.

Last Updated on August 01, 2025

How does experience level affect an AVP, Marketing's Salary?

An entry-level AVP, Marketing with under 1 year experience makes about $245,745. With less than 2 years of experience, a mid-level AVP, Marketing makes around $247,223. After 2-4 years, the AVP, Marketing pay rises to about $249,194. Those senior AVP, Marketing with 5-8 years of experience earn roughly $252,150, and those AVP, Marketing having 8 years or more experience are expected to earn about $255,845 on average.

Levels Salary
Entry Level AVP, Marketing $245,745
Intermediate Level AVP, Marketing $247,223
Senior Level AVP, Marketing $249,194
Specialist Level AVP, Marketing $252,150
Expert Level AVP, Marketing $255,845
$245,745 0 yr
$247,223 < 2 yrs
$249,194 2-4 yrs
$252,150 5-8 yrs
$255,845 > 8 yrs
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Best-Paid Skills and Qualifications for AVP, Marketing

What skills does an AVP, Marketing need?

Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.

  1. Leadership: Knowledge of and ability to employ effective strategies that motivate and guide other members within our business to achieve optimum results.
  2. Marketing Strategy: Marketing strategy is a long-term, forward-looking approach to planning with the fundamental goal of achieving a sustainable competitive advantage. Strategic planning involves an analysis of the company's strategic initial situation prior to the formulation, evaluation and selection of market-oriented competitive position that contributes to the company's goals and marketing objectives. Strategic marketing, as a distinct field of study emerged in the 1970s, and built on strategic management that preceded it. Marketing strategy highlights the role of marketing as a link between the organization and its customers.
  3. Sales and Marketing: Marketing consists of the strategies your company employs to generate interest in your business. Sales are the methods by which you convert that interest into a transaction.
See More Skills
Skills Demand Percentage
Leadership 10.06%
Marketing Strategy 2.58%
Sales and Marketing 1.77%
What skills can make your compensation higher?
Mastering certain skills can make the compensation of an AVP, Marketing higher. Salary.com's Real-time Job Posting Salary Data provides you the latest highly compensated skills to help you get a higher pay. For example, if you master Customer Acquisition, you can get a 11% salary raise. If you are good at Lead Generation, your salary will increase by 10%. If you are expert in Go To Market, your salary will rise by 8%.
Skill Salary Salary % Increase
Customer Acquisition
$285,963
11%
Lead Generation
$283,387
10%
Go To Market
$278,234
8%
B2B
$278,234
8%
Storytelling
$275,658
7%
Market Research
$275,658
7%

Job openings of AVP, Marketing

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Cost of Living In Mcallen, TX

Cost of Living in Mcallen, TX is
-21.0% Lower
than the National Average

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About Our Data

Salary.com salary estimates, histograms, trends, and comparisons are derived from both employer job postings and third-party data sources. We also provide multiple percentiles of salary information for your reference, click here to know Why the Salary Midpoint Formula Is Crucial to Getting Pay Equity Right. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.

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