Key Factors That Influence Ad Sales Planner Salaries
An Ad Sales Planner's salary isn't a fixed number.
It's shaped by several important factors.
Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.
How Experience Level Affects Ad Sales Planner Salaries?
Experience is a primary driver of an Ad Sales Planner's salary.
As you build your skills and take on more complex tasks, your compensation generally increases.
Here's how the average salary grows at different career stages:
Entry-Level (less than 1 year): $55,883
Early Career (1-2 years): $63,027
Mid-Level (2-4 years): $86,598
Senior-Level (5-8 years): $106,041
Expert (over 8 years): $89,434
Levels
Salary
Ad Sales ... Level Ad Sales Planner
$55,883
Meeting/E... Level Ad Sales Planner
$63,027
Meeting/E... Level Ad Sales Planner
$86,598
Meeting/E... Level Ad Sales Planner
$106,041
Meeting/E... Level Ad Sales Planner
$89,434
$55,8830 yr
$63,027< 2 yrs
$86,5982-4 yrs
$106,0415-8 yrs
$89,434> 8 yrs
View as Table
View as Graph
What Am I Worth?
How Do Ad Sales Planner Salaries Vary from State to State?
Your salary can change significantly depending on where you work.
States with a higher cost of living and strong industrial sectors
often pay more to attract Ad Sales Planners.
For example, consider the average annual salaries in these key locations:
District of Columbia: $63,318.
California: $63,078.
Massachusetts: $62,237.
District of Columbia$63,318
California$63,078
Massachusetts$62,237
Washington$62,009
New Jersey$61,986
Alaska$61,906
Connecticut$61,117
New York$60,796
Hawaii$59,773
Rhode Island$59,292
Maryland$58,966
Minnesota$58,520
Colorado$58,349
Illinois$58,292
Oregon$58,074
Delaware$57,914
New Hampshire$57,813
Virginia$57,588
Pennsylvania$56,930
Nevada$56,599
North Dakota$56,490
Michigan$56,319
Wisconsin$56,256
Vermont$56,130
Texas$55,781
Maine$55,758
Arizona$55,724
Ohio$55,684
Georgia$55,158
Indiana$54,895
Wyoming$54,843
Utah$54,763
Iowa$54,729
Kansas$54,454
Louisiana$54,374
North Carolina$54,346
Missouri$54,334
Florida$54,111
Montana$53,991
Nebraska$53,877
Kentucky$53,814
South Carolina$53,585
Tennessee$53,442
Idaho$53,385
New Mexico$52,967
Oklahoma$52,876
Alabama$52,538
South Dakota$51,972
Arkansas$51,663
West Virginia$51,498
Mississippi$51,000
Top Paying Cities for Ad Sales Planners
Salaries can also vary between different cities.
Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay.
Here are a few examples of average annual salaries in different U.S. cities:
San Jose: $72,131
San Francisco: $71,341
Oakland: $69,838
San Jose, CA$72,131
San Francisco, CA$71,341
Oakland, CA$69,838
New York, NY$65,845
Paramus, NJ$65,045
Queens Village, NY$65,042
Passaic, NJ$64,988
Bergenfield, NJ$64,982
Stamford, CT$64,857
Huntington, NY$64,833
Newark, NJ$64,411
Bridgeport, CT$64,290
Vallejo, CA$64,176
New Brunswick, NJ$64,153
Petaluma, CA$64,119
Middlesex, NJ$64,010
Somerset, NJ$63,970
Santa Cruz, CA$63,896
Boston, MA$63,547
Monterey, CA$63,346
Seattle, WA$63,215
Santa Rosa, CA$63,204
Los Angeles, CA$63,187
Juneau, AK$63,038
Washington, DC$62,975
Orange, CA$62,772
Santa Ana, CA$62,621
Long Beach, CA$62,563
Anaheim, CA$62,552
Anchorage, AK$62,523
Santa Maria, CA$62,352
Everett, WA$62,340
Danbury, CT$62,139
Bremerton, WA$62,060
Tacoma, WA$61,854
New Suffolk, NY$61,853
Sacramento, CA$61,837
Santa Barbara, CA$61,774
Trenton, NJ$61,711
San Diego, CA$61,711
Brockton, MA$61,648
Fairbanks, AK$61,508
Lompoc, CA$61,363
Lowell, MA$61,316
Ventura, CA$61,305
Nashua, NH$61,294
Stockton, CA$61,288
Modesto, CA$60,871
Poughkeepsie, NY$60,745
Olympia, WA$60,636
Kennewick, WA$60,636
New Haven, CT$60,613
Lawrence, MA$60,407
Hartford, CT$60,350
Riverside, CA$60,339
New Bedford, MA$60,282
Richland, WA$60,282
Bakersfield, CA$60,202
San Bernardino, CA$60,179
New Britain, CT$60,173
Atlantic City, NJ$60,173
New London, CT$60,150
Norwich, CT$60,133
Portsmouth, NH$60,122
Boulder, CO$60,000
Portland, OR$59,921
Worcester, MA$59,916
Minneapolis, MN$59,738
Philadelphia, PA$59,658
Honolulu, HI$59,470
Saint Paul, MN$59,442
Vineland, NJ$59,430
Providence, RI$59,264
Chicago, IL$59,098
Bellingham, WA$59,029
Springfield, MA$58,983
Baltimore, MD$58,966
Chico, CA$58,823
Pittsfield, MA$58,669
Manchester, NH$58,560
Spokane, WA$58,309
Denver, CO$58,303
Albany, NY$58,034
Troy, NY$58,011
Nassau, NY$57,950
Schenectady, NY$57,891
Wilmington, DE$57,845
Burlington, VT$57,765
Salem, OR$57,743
Portland, ME$57,565
Yakima, WA$57,508
Rochester, MN$57,331
Reno, NV$57,302
Fresno, CA$57,302
Milwaukee, WI$57,251
Detroit, MI$57,194
Ann Arbor, MI$57,184
Allentown, PA$57,176
Colorado Springs, CO$57,079
Syracuse, NY$57,051
Carson City, NV$57,051
Houston, TX$56,970
Eugene, OR$56,942
Gary, IN$56,873
Springfield, OR$56,828
Bismarck, ND$56,816
Galveston, TX$56,776
Medford, OR$56,690
Fort Collins, CO$56,667
Concord, NH$56,639
Austin, TX$56,622
Mesa, AZ$56,502
Reading, PA$56,496
Phoenix, AZ$56,490
Dallas, TX$56,473
Saint Cloud, MN$56,418
Madison, WI$56,341
Utica, NY$56,187
Rochester, NY$56,096
Des Moines, IA$56,090
Raleigh, NC$56,084
Atlanta, GA$55,998
Battle Creek, MI$55,981
Salt Lake City, UT$55,964
Lancaster, PA$55,878
Harrisburg, PA$55,798
Kansas City, MO$55,741
Champaign, IL$55,730
Kansas City, KS$55,730
Fort Worth, TX$55,724
Columbus, OH$55,714
Boca Raton, FL$55,701
Pittsburgh, PA$55,678
Richmond, VA$55,655
Indianapolis, IN$55,644
Cleveland, OH$55,638
Las Vegas, NV$55,569
Cincinnati, OH$55,569
Petersburg, VA$55,484
Huntsville, AL$55,398
Lansing, MI$55,360
Lebanon, PA$55,352
Pueblo, CO$55,346
Appleton, WI$55,329
Buffalo, NY$55,306
Dayton, OH$55,289
Racine, WI$55,278
Charlotte, NC$55,272
Saint Louis, MO$55,255
York, PA$55,221
Elkhart, IN$55,221
Gastonia, NC$55,210
Billings, MT$55,196
Beaumont, TX$55,181
Lorain, OH$55,169
Benton Harbor, MI$55,158
Toledo, OH$55,146
Binghamton, NY$55,118
Rock Hill, SC$55,112
Rockford, IL$55,083
Springfield, IL$55,060
Elyria, OH$55,055
Fargo, ND$55,055
Flagstaff, AZ$55,015
Fort Lauderdale, FL$54,980
Duluth, MN$54,946
Miami, FL$54,946
Cheyenne, WY$54,906
Grand Forks, ND$54,906
Bangor, ME$54,780
Cedar Rapids, IA$54,717
Durham, NC$54,693
Louisville, KY$54,689
Grand Rapids, MI$54,677
Hialeah, FL$54,672
Casper, WY$54,591
Scranton, PA$54,523
New Orleans, LA$54,506
Virginia Beach, VA$54,500
Akron, OH$54,471
Peoria, IL$54,397
Sarasota, FL$54,386
Nashville, TN$54,346
Omaha, NE$54,346
Green Bay, WI$54,346
Baton Rouge, LA$54,317
Charleston, SC$54,306
Jamestown, NY$54,277
Davenport, IA$54,277
Tucson, AZ$54,248
Saint Petersburg, FL$54,214
Tampa, FL$54,203
Evansville, IN$54,168
Port Arthur, TX$54,168
Bradenton, FL$54,145
Santa Fe, NM$54,042
Orlando, FL$53,940
Clearwater, FL$53,922
Canton, OH$53,802
La Crosse, WI$53,802
Albuquerque, NM$53,768
Newport News, VA$53,762
High Point, NC$53,745
Ogden, UT$53,722
Corpus Christi, TX$53,676
Norfolk, VA$53,642
Laramie, WY$53,642
Rock Island, IL$53,608
Saginaw, MI$53,596
Jacksonville, FL$53,591
Salisbury, NC$53,579
Boise, ID$53,568
Moline, IL$53,539
Fort Myers, FL$53,522
Memphis, TN$53,511
Tulsa, OK$53,482
Waterloo, IA$53,448
Spartanburg, SC$53,391
Lincoln, NE$53,362
Fort Wayne, IN$53,350
Provo, UT$53,345
Cedar Falls, IA$53,276
San Antonio, TX$53,253
Greensboro, NC$53,230
South Bend, IN$53,225
Savannah, GA$53,162
Muskegon, MI$53,139
Birmingham, AL$53,133
Winston Salem, NC$53,105
Lake Charles, LA$52,967
Anderson, IN$52,956
Lexington, KY$52,939
Augusta, GA$52,922
Greenville, SC$52,922
Lima, OH$52,876
Wichita, KS$52,870
Tuscaloosa, AL$52,870
Columbia, SC$52,819
Springfield, OH$52,807
Asheville, NC$52,716
Bloomington, IN$52,676
Knoxville, TN$52,470
Shreveport, LA$52,464
Wilmington, NC$52,390
Roanoke, VA$52,390
Topeka, KS$52,287
Frankfort, KY$52,281
Oklahoma City, OK$52,241
Chillicothe, OH$52,218
Longview, TX$52,212
Melbourne, FL$52,207
Sioux Falls, SD$52,115
Mobile, AL$52,110
Terre Haute, IN$52,087
Altoona, PA$52,052
Amarillo, TX$52,012
Killeen, TX$51,995
Fayetteville, AR$51,949
Chattanooga, TN$51,932
Sioux City, IA$51,881
Idaho Falls, ID$51,869
Lynchburg, VA$51,824
Gainesville, FL$51,749
Portsmouth, OH$51,721
Little Rock, AR$51,709
Lafayette, LA$51,686
Youngstown, OH$51,686
Daytona Beach, FL$51,652
Clarksville, TN$51,646
Pensacola, FL$51,641
Temple, TX$51,637
Hopkinsville, KY$51,469
Erie, PA$51,458
Florence, SC$51,435
Charleston, WV$51,343
Great Falls, MT$51,315
Macon, GA$51,235
Tallahassee, FL$51,229
Fayetteville, NC$51,217
Waco, TX$51,206
Helena, MT$51,166
Pine Bluff, AR$51,144
Vincennes, IN$51,074
Lubbock, TX$51,052
Alamogordo, NM$51,017
Twin Falls, ID$50,966
Rapid City, SD$50,949
Jackson, MS$50,846
Huntington, WV$50,842
Greenville, MS$50,840
Parkersburg, WV$50,782
Montgomery, AL$50,771
Wichita Falls, TX$50,714
Springfield, MO$50,714
Biloxi, MS$50,686
Monroe, LA$50,628
Johnstown, PA$50,588
Sumter, SC$50,565
Columbus, GA$50,560
Pascagoula, MS$50,451
Abilene, TX$50,451
Kingsport, TN$50,302
Albany, GA$50,302
Gulfport, MS$50,285
Alexandria, LA$50,097
Fort Smith, AR$49,954
El Paso, TX$49,799
Las Cruces, NM$49,542
Harlingen, TX$49,397
Pocatello, ID$49,387
Florence, AL$49,313
Brownsville, TX$49,302
Mcallen, TX$49,182
Dothan, AL$49,101
Columbus, MS$48,762
Altus, OK$48,495
Lawton, OK$48,387
Pierre, SD$48,181
What Skills Can Increase an Ad Sales Planner's Salary?
Demanded Skills for the Role:
Planning (Mentioned in 13.84% Job Postings): An act or process of making or carrying out plans. Establishment of goals, policies, and procedures for a social or economic unit city planning business planning.
Event Marketing (Mentioned in 1.72% Job Postings): Event marketing is the experiential marketing of a brand, service, or product through promotional events. It typically involves direct interaction with a brand's representatives. It should not be confused with event management, which is a process of organizing, promoting and conducting events. Trade shows are an example of event marketing.
Customer Engagement (Mentioned in 1.39% Job Postings): Customer engagement is a business communication connection between an external stakeholder (consumer) and an organization (company or brand) through various channels of correspondence. This connection can be a reaction, interaction, effect or overall customer experience, which takes place online and offline. The term can also be used to define customer-to-customer correspondence regarding a communication, product, service or brand. However, the latter dissemination originates from a business-to-consumer interaction resonated at a subconscious level. Online customer engagement is qualitatively different from offline engagement as the nature of the customer’s interactions with a brand, company and other customers differ on the internet. Discussion forums or blogs, for example, are spaces where people can communicate and socialise in ways that cannot be replicated by any offline interactive medium. Online customer engagement is a social phenomenon that became mainstream with the wide adoption of the internet in the late 1990s, which has expanded the technical developments in broadband speed, connectivity and social media. These factors enable customer behaviour to regularly engage in online communities revolving, directly or indirectly, around product categories and other consumption topics. This process leads to a customer’s positive engagement with the company or offering, as well as the behaviours associated with different degrees of customer engagement.
See More Skills
Skills
Demand Percentage
Planning
13.84%
Event Marketing
1.72%
Customer Engagement
1.39%
What skills can make your compensation higher?
Mastering certain specialized skills can lead to a significant increase in pay.
Here are examples of skills and the potential impact they can have on an Ad Sales Planner's salary.
Supply Chain: Can increase your salary by up to 16%.
Merchandising: Can increase your salary by up to 11%.
Project Management: Can increase your salary by up to 9%.
Skill
Salary
Salary % Increase
Supply Chain
$66,338
16%
Merchandising
$63,478
11%
Project Management
$62,335
9%
Accounting
$61,763
8%
Consulting
$61,763
8%
Innovation
$61,191
7%
Get Latest Data
Ad Sales Planner Salary by Industry: Top Paying Sectors
For Ad Sales Planner roles, the industry you choose can affect earning potential
by as much as 40% (the gap between the highest and lowest paying industries).
Data shows that the Pharmaceuticals and Internet
sectors offer the strongest compensation, at 22% above the average.
In contrast, Ad Sales Planner positions in Edu., Gov't. & Nonprofit or Hospitality & Leisure typically offer lower base pay,
as these industries often view Ad Sales Planner as a support function rather than a direct revenue driver.
The top paying industries for an Ad Sales Planner
Industry Sector
Average Annual Salary
Average Hourly Rate
Pay vs.Avg
Pharmaceuticals
$69,769
$34.0
22%
Internet
$67,482
$32.0
18%
Insurance
$64,050
$31.0
12%
Energy & Utilities
$62,907
$30.0
10%
Healthcare
$61,763
$30.0
8%
How Education impacts an Ad Sales Planner's Salary?
Your level of education can impact your salary potential.
While many Ad Sales Planners enter the field with a No Diploma degree,
higher education can lead to more specialized and higher-paying roles.
According to our 100% employer-reported salary data,
the median salary for an Ad Sales Planner with a No Diploma is between
$60,780
and $64,386).
Ad Sales Planner Salaries by Degree Level
Typical Education for Ad Sales Planner
No Diploma0.3%
High School11.8%
Associates7.6%
Bachelors72.4%
Masters7.0%
Doctorate0.9%
view as table
Degree Level
% of user with this level of education
No Diploma
0.3%
High School
11.8%
Associates
7.6%
Bachelors
72.4%
Masters
7.0%
Doctorate
0.9%
view as graph
Ad Sales Planner Salary: Hourly Rate, Weekly Pay, and Monthly Pay
Understanding how an Ad Sales Planner's annual salary breaks down can help with budgeting.
Below, you can see the average hourly rate, weekly pay, and monthly pay for this role.
Use the buttons to switch between different pay periods.
Salaries for an Ad Sales Planner can change over time,
reflecting shifts in market demand and the overall economy.
The median salary decreased from $58,072 in 2023
to around $56,013 in 2025,
reflecting changes in demand, location, experience, and the wider economy.
For a detailed analysis of Ad Sales Planner salary trends,
.
Average Annual Salary of Ad Sales Planner Over Time
2022
$???
2023
$58,072
2024
$57,141
2025
$56,013
2026
$???
2027
$???
Year
Average Annual Salary
2022
View More
2023
$58,072
2024
$57,141
2025
$56,013
2026
View More
2027
View More
Most common benefits for Ad Sales Planner
Social Security
401(k)
Disability
Healthcare
Pension
Time Off (days)
For Employers
If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution.
Compensation Planning
Common company salaries for Ad Sales Planner
Here are companies hiring for Ad Sales Planner and their salaries, click below for more details.
C
$128,509/per year
C R Bard Inc
Biotechnology
the United States
H
$124,697/per year
Henry Schein Canada
Biotechnology
the United States
N
$123,899/per year
Nordex Inc
Biotechnology
the United States
N
$120,416/per year
Nipro Corp
Biotechnology
the United States
E
$115,870/per year
Enovis
Biotechnology
the United States
A
$114,553/per year
Advanced Research Projects Agency - Energy
Biotechnology
the United States
M
$112,110/per year
MiniMed Inc
Biotechnology
the United States
L
$111,500/per year
Labcorp Drug Development
Biotechnology
the United States
L
$110,229/per year
Life Technologies Corp
Biotechnology
the United States
Z
$106,224/per year
Zimmer Biomet
Biotechnology
the United States
P
$103,077/per year
Promontory Therapeutics
Biotechnology
the United States
S
$102,181/per year
Steris PLC
Biotechnology
the United States
G
$97,274/per year
Gavin Conferences Pty Ltd
Biotechnology
the United States
E
$94,764/per year
Endeavor BioMedicines
Biotechnology
the United States
R
$94,402/per year
Replay Holdings LLC
Biotechnology
the United States
P
$94,235/per year
Pleno Inc
Biotechnology
the United States
S
$93,666/per year
Simulaids Inc
Biotechnology
the United States
N
$88,880/per year
NOIRLab/CAS
Biotechnology
the United States
O
$86,468/per year
Onward Technology
Biotechnology
the United States
L
$84,895/per year
LED Medical Diagnostics Inc
Biotechnology
the United States
E
$84,682/per year
Eyeco Ltd
Biotechnology
the United States
P
$84,523/per year
Paerosol
Biotechnology
the United States
I
$83,525/per year
IONIQ Sciences Inc
Biotechnology
the United States
S
$82,815/per year
Stateside PPE
Biotechnology
the United States
D
$82,041/per year
Digi Bio
Biotechnology
the United States
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