How Much Does a Brand Identity Designer Make in California?

Updated March 01, 2025
As of March 01, 2025, the average annual pay of Brand Identity Designer in California is $78,443. While Salary.com is seeing that Brand Identity Designer salary in CA can go up to $95,644 or down to $59,308, but most earn between $68,427 and $87,447. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, and your experience levels. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.
Related Job Titles to Brand Identity Designer
Brand Designer
$96,606
California
Per Year
Lead Brand Designer
$109,174
California
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Senior Brand Designer
$131,121
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Associate Brand Designer
$86,728
California
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Similar Job Salaries to Brand Identity Designer by Company

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Company average base salary in (usd) range
Hammitt
Brand Identity Designer
$80,893/yr
$71,415
$90,371
RANGE: $71,415 - $90,371
$92,636/yr
$80,974
$104,298
RANGE: $80,974 - $104,298
10 to Life LLC.
Visual Identity Designer
$79,148/yr
$70,015
$88,282
RANGE: $70,015 - $88,282
dentsu
Designer, Brand Identity
$101,732/yr
$89,485
$113,980
RANGE: $89,485 - $113,980
Macys
BRAND IDENTITY DESIGNER
$85,505/yr
$75,487
$95,524
RANGE: $75,487 - $95,524
ALRA Engineers, P.C.
Brand Identity Designer
$122,974/yr
$108,274
$137,674
RANGE: $108,274 - $137,674
Creativedoorway
Brand Designer
$120,692/yr
$106,162
$135,222
RANGE: $106,162 - $135,222
Skna
BRAND DESIGNER
$93,396/yr
$82,454
$104,339
RANGE: $82,454 - $104,339
ZipHQ, Inc.
Brand Designer
$116,877/yr
$103,485
$130,270
RANGE: $103,485 - $130,270

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Top 10 Highest Paying Cities For Brand Identity Designer Jobs in California

It is important to understand how location impacts your career prospects in the United States. There are some cities where a Brand Identity Designer can find a job easily with a greater salary paid then achieve a higher standard of living. Below is the top cities list for Brand Identity Designer job salaries in California. Some cities can pay higher salaries for Brand Identity Designer jobs, which can indicate that there is a large demand for Brand Identity Designer positions in this city.
The following table shows top 10 cities where the Brand Identity Designer salary is higher than other cities in California. San Jose takes first place in this list, followed by Santa Clara, Fremont. The Brand Identity Designer salary is $89,253 in San Jose, which is higher than the national average. There are 76 cities' Brand Identity Designer salary higher than national average in California.
The average salary for a Brand Identity Designer in California is $78,443, but we found that the city with the highest salary for Brand Identity Designer jobs is San Jose, CA, and it is higher than Santa Clara. Brand Identity Designer jobs in San Jose can have the opportunity to earn higher salaries than in other cities in California.
CITY ANNUAL SALARY MONTHLY PAY WEEKLY PAY HOURLY WAGE
San Jose $89,253 $7,438 $1,716 $43
Santa Clara $89,253 $7,438 $1,716 $43
Fremont $89,111 $7,426 $1,714 $43
San Francisco $88,898 $7,408 $1,710 $43
Daly City $88,898 $7,408 $1,710 $43
Berkeley $86,764 $7,230 $1,669 $42
Oakland $86,764 $7,230 $1,669 $42
Hayward $86,622 $7,219 $1,666 $42
Antioch $81,928 $6,827 $1,576 $39
Vallejo $80,008 $6,667 $1,539 $38

What Does a Brand Identity Designer Do?

Before you jump into the steps we detail here, know that the visual aspect of your brand identity is not the first thing you should tackle when you’re building a brand; it’s actually the last thing.
Updated November 23, 2021
I help companies, including start-ups, established brands, agencies create a strong visual identity and present their products to customers professionally.
Updated November 07, 2021
If you design an identity that doesn’t resonate with your target audience, or doesn’t truly reflect your brand, you will have wasted a lot of work.
Updated December 22, 2021
⭐️⭐️⭐️⭐️⭐️ Top-rated, Upwork certified Brand Identity Designer specializing in creating logos and brand identity for small to medium businesses, consistently providing a 5-star experience.
Updated December 20, 2021
The challenge is to have foresight to how people might use the brand identity guide and assets and be able to create something that stands the test of time.
Updated December 20, 2021

Frequently Asked Questions About a Brand Identity Designer Salaries

What is the average of a Brand Identity Designer in California?

The Brand Identity Designer salary range is from $68,427 to $87,447, and the average Brand Identity Designer salary is $78,443/year in California. The Brand Identity Designer's salary will change in different locations.

Which location pays the highest Brand Identity Designer salary in the United States?

The Brand Identity Designer salary in San Jose, CA is $89,253 which is the highest in the US.

What kinds of reasons will influence the Brand Identity Designer's salary?

Besides the location, employees' education degree, related skills, and work experience also will influence the salary. Try to improve your skills and experience to get a higher salary for the position of Brand Identity Designer.

What is the growth rate of the Brand Identity Designer's salary?

If you are thinking of becoming a Brand Identity Designer or planning the next step in your career, find the detailed salary report of a Brand Identity Designer.