Marketing Analytics Analyst Salaries in California
How Much Does a Marketing Analytics Analyst Make in California?
Updated April 01, 2025
As of April 01, 2025,
the average annual pay of Marketing Analytics Analyst in California is $179,607.
While Salary.com is seeing that Marketing Analytics Analyst salary in CA can go up to $216,361
or down to $143,133, but most earn between $160,515 and $198,845.
Salary ranges can vary widely depending on many important factors,
including education, certifications, additional skills, and your experience levels.
With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.
Related Job Titles to Marketing Analytics Analyst
Digital Metrics/Analytics Marketing Analyst III
$111,770
California
Per Year
Digital Metrics/Analytics Marketing Analyst I
$66,280
California
Per Year
Digital Metrics/Analytics Marketing Analyst II
$77,960
California
Per Year
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Similar Job Salaries to Marketing Analytics Analyst by Company
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| Company | average base salary in (usd) | range |
|---|---|---|
|
PowerSchool Group LLC
Marketing Analytics Analyst
|
$95,110/yr
|
RANGE: $84,184 - $106,035
|
|
Blizzard Entertainment
Senior Analyst, Performance Marketing Analytics
|
$97,127/yr
|
RANGE: $86,671 - $107,583
|
|
Tailored Brands
Sr Data Analyst - Customer & Marketing Analytics
|
$112,956/yr
|
RANGE: $102,124 - $123,789
|
|
Business English Academy
Sr. Staff Business Analyst (Marketing Analytics & Performance)
|
$110,171/yr
|
RANGE: $98,765 - $121,578
|
|
Samsara
Marketing Analytics Manager - Advanced Analytics
|
$167,018/yr
|
RANGE: $148,425 - $185,612
|
|
Quality Mobile Home Services
Marketing and Analytics Specialist
|
$76,417/yr
|
RANGE: $67,267 - $85,566
|
|
Guardant Health
Senior Marketing Analytics Manager
|
$154,311/yr
|
RANGE: $137,034 - $171,587
|
|
Fourlane, Inc.
Vice President of Marketing and Analytics
|
$204,406/yr
|
RANGE: $186,804 - $222,009
|
|
FullDeck
Director, Marketing CRM & Analytics
|
$153,651/yr
|
RANGE: $139,690 - $167,611
|
|
Rippling
Marketing Strategy & Analytics Manager
|
$144,929/yr
|
RANGE: $129,238 - $160,620
|
Top 10 Highest Paying Cities For Marketing Analytics Analyst Jobs in California
It is important to understand how location impacts your career prospects in the United States.
There are some cities where a Marketing Analytics Analyst can find a job easily with a greater salary paid then achieve a higher standard of living.
Below is the top cities list for Marketing Analytics Analyst job salaries in California.
Some cities can pay higher salaries for Marketing Analytics Analyst jobs, which can indicate that there is a large demand for Marketing Analytics Analyst positions in this city.
The following table shows top 10 cities where the Marketing Analytics Analyst salary is higher than other cities in California.
San Jose takes first place in this list, followed by Santa Clara, Fremont.
The Marketing Analytics Analyst salary is $205,383 in San Jose,
which is higher than the national average. There are 76 cities' Marketing Analytics Analyst salary higher than national average in California.
The average salary for a Marketing Analytics Analyst in California is $179,607,
but we found that the city with the highest salary for Marketing Analytics Analyst jobs is San Jose, CA, and it is higher than Santa Clara.
Marketing Analytics Analyst jobs in San Jose can have the opportunity to earn higher salaries than in other cities in California.
| CITY | ANNUAL SALARY | MONTHLY PAY | WEEKLY PAY | HOURLY WAGE |
| San Jose | $205,383 | $17,115 | $3,950 | $99 |
| Santa Clara | $205,383 | $17,115 | $3,950 | $99 |
| Fremont | $204,993 | $17,083 | $3,942 | $99 |
| San Francisco | $203,364 | $16,947 | $3,911 | $98 |
| Daly City | $203,364 | $16,947 | $3,911 | $98 |
| Berkeley | $198,854 | $16,571 | $3,824 | $96 |
| Oakland | $198,854 | $16,571 | $3,824 | $96 |
| Hayward | $198,528 | $16,544 | $3,818 | $95 |
| Antioch | $187,618 | $15,635 | $3,608 | $90 |
| Vallejo | $183,189 | $15,266 | $3,523 | $88 |
What Does a Marketing Analytics Analyst Do?
Marketing analytics, by contrast, considers all marketing efforts across all channels over a span of time – which is essential for sound decision making and effective, efficient program execution.
Updated November 08, 2021
By more effectively managing leads and being able to tie those leads to sales – which is known as closed-loop marketing analytics – you can see which specific marketing initiatives are contributing to your bottom line.
Updated October 24, 2021
To get the most benefit from marketing analytics, you need an analytic assortment that is balanced – that is, one that combines techniques for:.
Updated December 22, 2021
But successful analysts should also be equipped to identify and adapt to new trends and to stay on top of new developments in the business and marketing landscape.
Updated December 21, 2021
Take our 10-minute assessment that will identify your organization's marketing strengths and weaknesses in data management, analytics use, process integration and business alignment.
Updated December 19, 2021
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Explore JobArchitectFrequently Asked Questions About a Marketing Analytics Analyst Salaries
What is the average of a Marketing Analytics Analyst in California?
The Marketing Analytics Analyst salary range is from $160,515 to $198,845, and the average Marketing Analytics Analyst salary is $179,607/year in California.
The Marketing Analytics Analyst's salary will change in different locations.
Which location pays the highest Marketing Analytics Analyst salary in the United States?
The Marketing Analytics Analyst salary in San Jose, CA is $205,383
which is the highest in the US.
What kinds of reasons will influence the Marketing Analytics Analyst's salary?
Besides the location, employees' education degree, related skills, and work experience also will influence the salary.
Try to improve your skills and experience to get a higher salary for the position of Marketing Analytics Analyst.
What is the growth rate of the Marketing Analytics Analyst's salary?
If you are thinking of becoming a Marketing Analytics Analyst or planning the next step in your career, find the detailed salary report of a Marketing Analytics Analyst.
