How Much Does a Marketing Operations Lead Make in Madison, WI?

Updated April 01, 2025
As of April 01, 2025, the average annual pay of Marketing Operations Lead in Madison, WI is $103,986. While Salary.com is seeing that Marketing Operations Lead salary in Madison, WI can go up to $128,555 or down to $77,146, but most earn between $89,937 and $116,847. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, and your experience levels. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.
25% $89,937 10% $77,146 90% $128,555 75% $116,847 $103,986 50%(Median)
Related Job Titles to Marketing Operations Lead
Marketing Operations Analyst IV
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Similar Job Salaries to Marketing Operations Lead by Company

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Company average base salary in (usd) range
Alliant Energy
Team Lead Marketing Operations
$99,370/yr
$87,758
$110,982
RANGE: $87,758 - $110,982
VeriCor, LLC
Sales and Marketing Operations Lead
$97,522/yr
$85,414
$109,630
RANGE: $85,414 - $109,630
Generac
Operations Lead
$74,175/yr
$65,653
$82,697
RANGE: $65,653 - $82,697
$51,984/yr
$46,197
$57,770
RANGE: $46,197 - $57,770
VeriCor, LLC
Marketing and Sales Operations Manager
$83,766/yr
$73,777
$93,756
RANGE: $73,777 - $93,756
WSI Supply Chain Solutions
Marketing Operations Manager
$129,386/yr
$114,982
$143,790
RANGE: $114,982 - $143,790
Accenture
Sales Practitioner, Marketing Operations
$84,042/yr
$75,791
$92,292
RANGE: $75,791 - $92,292
Jockey International Inc
Marketing Operations Manager
$129,266/yr
$114,875
$143,656
RANGE: $114,875 - $143,656
Whizdotai, Inc.
Sales and Marketing Operations Manager
$108,041/yr
$95,439
$120,642
RANGE: $95,439 - $120,642
Tapcheck
Senior Manager of Marketing Operations
$138,375/yr
$123,498
$153,252
RANGE: $123,498 - $153,252

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What Does a Marketing Operations Lead Do?

Your job as marketing operations manager is threefold: maintaining, optimizing, and integrating a set of marketing tech stacks, including Marketo and Outreach.
Updated December 22, 2021
In other words, your marketing operations person will work better if they’re proficient in demand generation.
Updated December 14, 2021
Marketing operations managers reduce inefficiencies that copywriters, designers, digital marketers, video producers, and other agency creatives encounter in their daily work processes.
Updated December 14, 2021
Some companies have separate marketing teams for email, search, social media, events, etc., so marketing operations can ensure each silo is working together.
Updated December 13, 2021
Partner with Marketing, Sales, and Operations teams to provide a full-funnel view of go-to-market activities and lead qualification and nurturing.
Updated December 11, 2021

Frequently Asked Questions About a Marketing Operations Lead Salaries

What is the average of a Marketing Operations Lead in Madison, WI?

The Marketing Operations Lead salary range is from $89,937 to $116,847, and the average Marketing Operations Lead salary is $103,986/year in Madison, WI. The Marketing Operations Lead's salary will change in different locations.

Which location pays the highest Marketing Operations Lead salary in the United States?

The Marketing Operations Lead salary in San Jose, CA is $133,128 which is the highest in the US.

What kinds of reasons will influence the Marketing Operations Lead's salary?

Besides the location, employees' education degree, related skills, and work experience also will influence the salary. Try to improve your skills and experience to get a higher salary for the position of Marketing Operations Lead.

What is the growth rate of the Marketing Operations Lead's salary?

If you are thinking of becoming a Marketing Operations Lead or planning the next step in your career, find the detailed salary report of a Marketing Operations Lead.