How Much Does a Web Analytics Manager Make in Madison, WI?

Updated March 01, 2025
As of March 01, 2025, the average annual pay of Web Analytics Manager in Madison, WI is $123,330. While Salary.com is seeing that Web Analytics Manager salary in Madison, WI can go up to $151,162 or down to $95,151, but most earn between $108,580 and $137,898. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, and your experience levels. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.
25% $108,580 10% $95,151 90% $151,162 75% $137,898 $123,330 50%(Median)
Related Job Titles to Web Analytics Manager
Web Analytics Specialist
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Web Analytics Developer
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Web Analytics Analyst
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Similar Job Salaries to Web Analytics Manager by Company

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Company average base salary in (usd) range
BerlinRosen
Analytics Manager
$127,867/yr
$116,594
$139,140
RANGE: $116,594 - $139,140
Maple Bear
Analytics Manager
$100,310/yr
$89,825
$110,795
RANGE: $89,825 - $110,795
Aditi Consulting
Web Analytics Manager
$125,895/yr
$113,842
$137,947
RANGE: $113,842 - $137,947
Spectrum
Web Analytics Manager
$110,043/yr
$98,950
$121,136
RANGE: $98,950 - $121,136
Job Store Staffing
Web Analytics Manager
$112,708/yr
$101,667
$123,749
RANGE: $101,667 - $123,749
Behrens Services, LLC
Web Content Manager
$89,580/yr
$80,743
$98,418
RANGE: $80,743 - $98,418
Colgate-Palmolive
Manager/Sr. Manager, Web Analytics
$149,910/yr
$137,417
$162,403
RANGE: $137,417 - $162,403
Schneider
Marketing Analytics Manager
$110,736/yr
$99,074
$122,397
RANGE: $99,074 - $122,397
ECP
Revenue Operations & Analytics Manager
$115,676/yr
$104,317
$127,035
RANGE: $104,317 - $127,035

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What Does a Web Analytics Manager Do?

Are the most widely used on-site web analytics service; although new tools are emerging that provide additional layers of information, including.
Updated December 14, 2021
The Web Analytics Manager reports the Director of Digital Marketing for Merchant Sales & Solutions, providing technical leadership and support for web analytics tools that deliver insights to help increase site visitors, create deeper engagement, and improve online conversions.
Updated December 14, 2021
Primary source and resource for marketing analytics including web, mobile (apps and web), social , email, and cross-platform reporting.
Updated December 07, 2021
Duties will also include a key leadership role in the technical implementation and execution of a new web analytics system (GA Premium), in tight integration with related systems (Eloqua Marketing Automation, Salesforce CRM, Demandbase).
Updated December 06, 2021
A request for a file, or sometimes an event such as a mouse click, that is defined as a page in the setup of the web analytics tool.
Updated December 04, 2021

Frequently Asked Questions About a Web Analytics Manager Salaries

What is the average of a Web Analytics Manager in Madison, WI?

The Web Analytics Manager salary range is from $108,580 to $137,898, and the average Web Analytics Manager salary is $123,330/year in Madison, WI. The Web Analytics Manager's salary will change in different locations.

Which location pays the highest Web Analytics Manager salary in the United States?

The Web Analytics Manager salary in San Jose, CA is $157,136 which is the highest in the US.

What kinds of reasons will influence the Web Analytics Manager's salary?

Besides the location, employees' education degree, related skills, and work experience also will influence the salary. Try to improve your skills and experience to get a higher salary for the position of Web Analytics Manager.

What is the growth rate of the Web Analytics Manager's salary?

If you are thinking of becoming a Web Analytics Manager or planning the next step in your career, find the detailed salary report of a Web Analytics Manager.