Brand Lead Salary in Madison, Wisconsin

How much does a Brand Lead make in Madison, WI?

As of March 01, 2025, the average annual salary for a Brand Lead in Madison, WI is $120,555. According to Salary.com, salaries can range from a low of $94,604 to a high of $148,640, with most professionals earning between $106,972 and $135,256.

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Salary range for a Brand Lead

$106,972 to $135,256

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Brand Lead

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Job Openings for Brand Lead in Madison, WI

What does a Brand Lead do?

Common responsibilities of a Brand Lead

Build a best in class marketing team to become the most admired and respected leader in pharmaceutical industry while cultivating an inclusive high-performance environment that values and leverages diversity.

December 26, 2022

Lead development of an integrated US brand and commercial launch strategy for SAGE-217 inclusive of prioritized opportunities and customers, associated beliefs and behavior shifts, strategic imperatives and investment strategies.

January 31, 2023

Provide rationale for the team's aesthetic and strategic thinking to VP to C-level roles, supporting all design decisions with creative, strategic and/or business reasoning.

April 02, 2023

Acting as lead integrator across a wide array of integrated agency partners and clients (local and global) to ensure all are working towards the same creative vision and goal.

April 03, 2023

Demonstrated experience in the conception, development and execution of global marketing strategies for highly specialized pharma products.

April 18, 2023

Create persuasive narratives using data to convince clients to increase their campaign size and frequency, working closely with members of the Sales and Campaign Strategy teams.

April 18, 2023

Develop and lead holistic, comprehensive research plans for both existing products and new products from scoping, concept development, screening, optimization, product guidance, confirmatory in-home product testing and post-launch analysis, packaging graphics and structure, advertising testing and etc.

May 04, 2023

Collaborate with other Medical and Marketing Leads to proactively and continuously provide strategic input into respective marketing teams including marketing and technical directors and product managers as to technical/medical and business gaps and needs for aligned brands.

May 11, 2023

Understand business objectives and effectively translate them into strategies, while skillfully navigating obstacles and resistance to change.

May 19, 2023

Assist in identification, development and engagement of top KOLs including development of plans to continually engage these KOLs in studies, advisory boards or speaking opportunities dependent on marketing priorities and budget.

May 20, 2023

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Brand Lead Salary By Experience Levels in Madison, WI

How much should you be earning in Brand Lead in Madison, WI based on your current experience?

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RELEVANT JOB EXPERIENCE

Length of experience is a pay differentiator. Those with greater experience may have an advantage in negotiating salary. For those with less experience, other factors such as education or special skills could impact your pay. Please visit Professional Salary Report for more details.

Brand Lead Salary By Level of Education in Madison, WI

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LEVEL OF EDUCATION

Depending on the job, educational levels may have a significant impact on pay levels. Be informed and understand how things like education and certifications can help to increase potential earnings for the career you are interested in. Please visit Professional Salary Report for more details.

Average Salary Range for Brand Lead in Madison, WI

Average Base Salary

Core compensation

106972

135256

120555

Average Total Cash Compensation

Includes base and annual incentives

114410

149583

131799

What is the average salary for Brand Lead in 2025?

These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Brand Lead in Madison, WI. The base salary for Brand Lead ranges from $106,972 to $135,256 with the average base salary of $120,555. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $114,410 to $149,583 with the average total cash compensation of $131,799.

View Average Salary for Brand Lead as table

	Average Salary	Average Salary Range
Base Salary	$120,555	$106,972 - $135,256
Bonus	$11,244	$7,439 - $14,327
Total Pay	$131,799	$114,410 - $149,583

* Base Salary represents gross income before taxes and deductions. It does not include additional pay such as benefits, bonuses, profit sharing or commissions.

* Total Pay combines base salary, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job.

Brand Lead Salary Near Madison, WI

CITY, STATE	AVERAGE SALARY RANGE	COMPARE TO Madison, WI
CITY, STATE Janesville, WI	AVERAGE SALARY RANGE $105,978 - $133,999	COMPARE TO Madison, WI
CITY, STATE Rockford, IL	AVERAGE SALARY RANGE $106,950 - $135,228	COMPARE TO Madison, WI
CITY, STATE Waukesha, WI	AVERAGE SALARY RANGE $107,076 - $135,388	COMPARE TO Madison, WI
CITY, STATE Milwaukee, WI	AVERAGE SALARY RANGE $107,481 - $135,900	COMPARE TO Madison, WI
CITY, STATE Oshkosh, WI	AVERAGE SALARY RANGE $103,529 - $130,903	COMPARE TO Madison, WI
CITY, STATE Dubuque, IA	AVERAGE SALARY RANGE $102,512 - $129,618	COMPARE TO Madison, WI

See salaries for Brand Lead in locations close to Madison, WI. Pay for the same job may vary based on the location and on the location and on other factors such as the size of company, the industry, and other local conditions.

About Madison, Wisconsin

Madison is located in the center of Dane County in south-central Wisconsin, 77 miles (124 km) west of Milwaukee and 122 miles (196 km) northwest of Chicago. The city completely surrounds the smaller Town of Madison, the City of Monona, and the villages of Maple Bluff and Shorewood Hills. Madison shares borders with its largest suburb, Sun Prairie, and three other suburbs, Middleton, McFarland, and Fitchburg. Other suburbs include the city of Verona and the villages of Cottage Grove, DeForest, and Waunakee as well as Mount Horeb, Oregon, Stoughton, and Cross Plains among others. According to th...

Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia

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