Develop and scale Account-Based Marketing strategy including, partnering with Sales to identify top accounts and execute on campaigns that focus on highest-value accounts (both customer and prospect driven).
June 02, 2020
Demonstrated ability to evaluate and implement marketing automation systems for integration with existing CRM platform.
June 05, 2020
Monitor, track and communicate campaign performance (from email results all the way to MQLs, opportunities and closed deals).
June 17, 2020
Collaborate with Industry Marketing, Account Based Marketing, and Marketing Systems & Services internal stakeholders to ensure execution of persona-based inbound content marketing to all relevant audiences in territory and targeted accounts.
July 30, 2020
Manage budget and vendor relationships for territory inbound content marketing and outbound demand generation campaigns and tactics for specific persona and customer profiles.
September 13, 2020
Execute lead acquisition strategy through multi-channel targeted lead generation campaigns, including paid & organic social marketing, digital ads, industry partnerships, and more.
October 05, 2020