Execute lead acquisition strategy through multi-channel targeted lead generation campaigns, including paid & organic social marketing, digital ads, industry partnerships, and more.
September 27, 2019
Manage budget and vendor relationships for territory inbound content marketing and outbound demand generation campaigns and tactics for specific persona and customer profiles.
September 28, 2019
Demonstrated ability to evaluate and implement marketing automation systems for integration with existing CRM platform.
October 14, 2019
Collaborate with Industry Marketing, Account Based Marketing, and Marketing Systems & Services internal stakeholders to ensure execution of persona-based inbound content marketing to all relevant audiences in territory and targeted accounts.
October 17, 2019
Develop and scale Account-Based Marketing strategy including, partnering with Sales to identify top accounts and execute on campaigns that focus on highest-value accounts (both customer and prospect driven).
November 04, 2019
Monitor, track and communicate campaign performance (from email results all the way to MQLs, opportunities and closed deals).
November 11, 2019