How much does a MARKETING ANALYSIS make in Lowell, MA?

As of March 01, 2025, the average annual salary for a MARKETING ANALYSIS in Lowell, MA is $85,803. Salary.com reports that pay typically ranges from $77,692 to $95,430, with most professionals earning between $70,307 and $104,195.

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Salary range for a MARKETING ANALYSIS
$77,692 to $95,430
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What is a MARKETING ANALYSIS?

A MARKETING ANALYSIS professional is responsible for researching and analyzing market trends, consumer behavior, and competitive landscapes to provide insights and recommendations for marketing strategies. This includes gathering and interpreting data on customer demographics, preferences, and purchasing habits, as well as evaluating the effectiveness of current marketing campaigns and identifying opportunities for growth. The marketing analyst will also collaborate with other departments to develop and implement targeted marketing plans that align with the company's overall goals and objectives. Strong analytical skills, attention to detail, and the ability to communicate findings effectively are essential for success in this role.

See user submitted job responsibilities for MARKETING ANALYSIS.

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How much should you be earning in MARKETING ANALYSIS in Lowell, MA based on your current experience?
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RELEVANT JOB EXPERIENCE

Length of experience is a pay differentiator. Those with greater experience may have an advantage in negotiating salary. For those with less experience, other factors such as education or special skills could impact your pay. Please visit Professional Salary Report for more details.
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LEVEL OF EDUCATION

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Average Base Salary

Core compensation

 
 
 
77692
95430
85803

Average Total Cash Compensation

Includes base and annual incentives

 
 
 
80323
100688
89564
What is the average salary for MARKETING ANALYSIS in 2025?
These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of MARKETING ANALYSIS in Lowell, MA. The base salary for MARKETING ANALYSIS ranges from $77,692 to $95,430 with the average base salary of $85,803. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $80,323 to $100,688 with the average total cash compensation of $89,564.
Average Salary Average Salary Range
Base Salary $85,803 $77,692 - $95,430
Bonus $3,760 $2,632 - $5,258
Total Pay $89,564 $80,323 - $100,688
* Base Salary represents gross income before taxes and deductions. It does not include additional pay such as benefits, bonuses, profit sharing or commissions.
* Total Pay combines base salary, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job.
CITY, STATE AVERAGE SALARY RANGE COMPARE TO Lowell, MA
CITY, STATE Medford, MA AVERAGE SALARY RANGE $80,234 - $98,553 COMPARE TO Lowell, MA
CITY, STATE Methuen, MA AVERAGE SALARY RANGE $76,054 - $93,418 COMPARE TO Lowell, MA
CITY, STATE Lawrence, MA AVERAGE SALARY RANGE $76,054 - $93,418 COMPARE TO Lowell, MA
CITY, STATE Newton, MA AVERAGE SALARY RANGE $80,234 - $98,553 COMPARE TO Lowell, MA
CITY, STATE Nashua, NH AVERAGE SALARY RANGE $77,193 - $94,818 COMPARE TO Lowell, MA
CITY, STATE Salem, NH AVERAGE SALARY RANGE $76,054 - $93,418 COMPARE TO Lowell, MA
See salaries for MARKETING ANALYSIS in locations close to Lowell, MA. Pay for the same job may vary based on the location and on the location and on other factors such as the size of company, the industry, and other local conditions.
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JOB TITLE LOCATION MINIMUM SALARY MAXIMUM SALARY
JOB TITLE Manager of Marketing Data Analysis -Lead Generation LOCATION Lowell, MA MINIMUM SALARY $113,270 MAXIMUM SALARY $140,960
JOB TITLE Marketing Supervisor LOCATION Lowell, MA MINIMUM SALARY $68,108 MAXIMUM SALARY $83,120
JOB TITLE VP of Market Research & Analysis LOCATION Lowell, MA MINIMUM SALARY $224,690 MAXIMUM SALARY $265,690
JOB TITLE VP of Consumer Insights and Analysis LOCATION Lowell, MA MINIMUM SALARY $219,290 MAXIMUM SALARY $258,690
JOB TITLE VP of Customer Insights and Analysis LOCATION Lowell, MA MINIMUM SALARY $219,273 MAXIMUM SALARY $258,653
JOB TITLE Database Marketing Manager LOCATION Lowell, MA MINIMUM SALARY $113,261 MAXIMUM SALARY $140,958
The MARKETING ANALYSIS job could be listed using titles that are not exactly the same, but actually are for the same or very similar job. Here are some job titles in Lowell, MA that might be a good fit for the type of job and salary you are looking for.

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77692
95430

 

About Lowell, Massachusetts    Lowell is a city in the U.S. Commonwealth of Massachusetts. Located in Middlesex County, Lowell (along with Cambridge) was a county seat until Massach....More

Lowell, Massachusetts  area prices were up 1.6% from a year ago

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