Media Planning Coordinator Salary in the United States

How much does a Media Planning Coordinator make in the United States?

As of May 01, 2026, the average salary for a Media Planning Coordinator in the United States is $78,100 per year, which breaks down to an hourly rate of $38.

However, a Media Planning Coordinator's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $85,228
  • Majority Range (25th-75th percentile): $72,110 to $81,831
  • Entry-Level (10th percentile): $66,655
Compensation Planning
Develop a Job Description
Pay Equity
2025 Compensation Trend
AI-Powered Talent
AI Onboarding
View as table View as graph 25% $72,110 10% $66,655 90% $85,228 75% $81,831 $78,100 50%(Median) Didn’t find job title? Click

Media Planning Coordinator Salaries by Percentile

Annual
Salary
Monthly
Pay
Weekly
Pay
Hourly
Wage
75th Percentile $81,831 $6,819 $1,574 $39
Average $78,100 $6,508 $1,502 $38
25th Percentile $72,110 $6,009 $1,387 $35
Check out Media Planning Coordinator Job Openings in the United States
amp Social Media Coordinator

American Road Group - Cleveland, OH

Social Media Coordinator

KillerSpots Agency - Cincinnati, OH

amp Social Media Coordinator

American Road Group - Cuyahoga Falls, OH

PR Coordinator

The Global Talent Co - New Bremen, OH

Search More Media Planning Coordinator Jobs in the United States

Key Factors That Influence Media Planning Coordinator Salaries

A Media Planning Coordinator's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.

How Experience Level Affects Media Planning Coordinator Salaries?

Experience is a primary driver of a Media Planning Coordinator's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Entry-Level (less than 1 year): $66,524
  • Early Career (1-2 years): $77,826
  • Mid-Level (2-4 years): $88,623
  • Senior-Level (5-8 years): $112,861
  • Expert (over 8 years): $151,095
Levels Salary
Advertisi... Level Media Planning Coordinator$66,524
Media Pla... Level Media Planning Coordinator$77,826
Advertisi... Level Media Planning Coordinator$88,623
Advertisi... Level Media Planning Coordinator$112,861
Advertisi... Level Media Planning Coordinator$151,095
$66,524 0 yr
$77,826 < 2 yrs
$88,623 2-4 yrs
$112,861 5-8 yrs
$151,095 > 8 yrs
View as Table
View as Graph

What Am I Worth?

How Do Media Planning Coordinator Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Media Planning Coordinators. For example, consider the average annual salaries in these key locations:

  • District of Columbia: $86,473.
  • California: $86,145.
  • Massachusetts: $84,997.

Top Paying Cities for Media Planning Coordinators

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $98,508
  • San Francisco: $97,429
  • Oakland: $95,376

What Skills Can Increase a Media Planning Coordinator's Salary?

Demanded Skills for the Role:

  • Customer Service (Mentioned in 6.99% Job Postings): Customer service is the provision of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on employees "who can adjust themselves to the personality of the guest". Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback. From the point of view of an overall sales process engineering effort, customer service plays an important role in an organization's ability to generate income and revenue. From that perspective, customer service should be included as part of an overall approach to systematic improvement. One good customer service experience can change the entire perception a customer holds towards the organization.
  • Event Management (Mentioned in 1.77% Job Postings): Setting up, designing, and hosting social and business events to boost the business's reputation and client base.
  • Digital Marketing (Mentioned in 1.39% Job Postings): Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketing's development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient. Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, Display advertising, e–books, and optical disks and games are becoming more common in our advancing technology. In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. In essence, this extension to non-Internet channels helps to differentiate digital marketing from online marketing, another catch-all term for the marketing methods mentioned above, which strictly occur online.
See More Skills
Skills Demand Percentage
Customer Service 6.99%
Event Management 1.77%
Digital Marketing 1.39%
What skills can make your compensation higher?
Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a Media Planning Coordinator's salary.
  • Event Management: Can increase your salary by up to 19%.
  • Guest Service: Can increase your salary by up to 13%.
  • Project Management: Can increase your salary by up to 7%.
Skill Salary Salary % Increase
Event Management
$92,939
19%
Guest Service
$88,253
13%
Project Management
$83,567
7%
Advertising Sales
$83,567
7%
Business Development
$83,567
7%
Team Operations
$82,786
6%
Get Latest Data

How Education impacts a Media Planning Coordinator's Salary?

Your level of education can impact your salary potential. While many Media Planning Coordinators enter the field with a Associate's Degree degree, higher education can lead to more specialized and higher-paying roles.

According to our 100% employer-reported salary data, the median salary for a Media Planning Coordinator with a Associate's Degree is between $72,181 and $75,067).

Media Planning Coordinator Salaries by Degree Level

Typical Education for Media Planning Coordinator
Degree Level % of user with this level of education
No Diploma 1.1%
High School 7.8%
Associates 6.7%
Bachelors 75.9%
Masters 8.1%
Doctorate 0.4%
view as graph

Media Planning Coordinator Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Media Planning Coordinator's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on May 01, 2026

Salary Trends for Media Planning Coordinator

Salaries for a Media Planning Coordinator can change over time, reflecting shifts in market demand and the overall economy. The median salary increased from $72,573 in 2023 to around $72,699 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Media Planning Coordinator salary trends, .

Average Annual Salary of Media Planning Coordinator Over Time

2022
$???
2023
$72,573
2024
$73,115
2025
$72,699
2026
$???
2027
$???
Year Average Annual Salary
2022
View More
2023 $72,573
2024 $73,115
2025 $72,699
2026
View More
2027
View More

Most common benefits for Media Planning Coordinator

Social Security
401(k)
Disability
Healthcare
Pension
Time Off (days)
For Employers

If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution.

Compensation Planning

Common company salaries for Media Planning Coordinator

Here are companies hiring for Media Planning Coordinator and their salaries, click below for more details.

Find Your Next Media Planning Coordinator Job

Ready to take the next step in your career? Browse thousands of current Media Planning Coordinator job openings on our job board. Use the search bar below to find your perfect match.

United States
For Employees

Get a Salary Increase

Analyze the market and your qualifications to negotiate your salary with confidence.

Search Job Openings

Search thousands of open positions to find your next opportunity.

For Employers

Adjust Employee Salary

Individualize employee pay based on unique job requirements and personal qualifications.

Price My Industry Jobs

Get the latest market price for benchmark jobs and jobs in your industry.

Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

Are you an HR manager or compensation specialist?

Salary.com's CompAnalyst platform offers:

  • Detailed skills and competency reports for specific positions
  • Job and employee pricing reports
  • Compensation data tools, salary structures, surveys and benchmarks.
Learn about CompAnalyst