Retention Manager Salary in Roanoke, Virginia

How much does a Retention Manager make in Roanoke, VA?

As of March 01, 2025, the average annual salary for a Retention Manager in Roanoke, VA is $87,256. According to Salary.com, salaries can range from a low of $69,279 to a high of $112,795, with most professionals earning between $77,846 and $100,624.

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Salary range for a Retention Manager

$77,846 to $100,624

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Retention Manager

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Job Openings for Retention Manager in Roanoke, VA

What does a Retention Manager do?

Common responsibilities of a Retention Manager

Lead the effort to maintain a positive employee relations climate by facilitating discussions or by providing consistent advice and guidance to managers and staff for problem resolution of work-related conflict.

November 05, 2022

Build, maintain and expand a suite of market-facing materials and tools that nurture customers toward your upsell or renewal goalsBecome a key ambassador for our customers - a partner who deeply understands their needs and can advocate for them when the opportunity arises.

November 26, 2022

Drive strategic alignment across all marketing outputs, by communicating strategy at project initiation, reviewing marketing collateral, and following up to ensure each milestone is met flawlessly.

December 11, 2022

Provide leadership and direction to staff, program participants, donors, and customers, ensuring that production and quality goals are achieved and sales expectations are met and that the store operates in an efficient manner.

December 12, 2022

Management reserves the right to add, modify, change or rescind the work assignments of different positions and to make reasonable accommodations so that qualified employees can perform the essential functions of the job.

January 03, 2023

Create, manage, and analyze online marketing campaigns across search, display, affiliates, social media, SMS, organic, referrals and email to ensure acquisition and conversion goals are met.

January 04, 2023

Demonstrated mastery over all phases of the product lifecycle, including strategy development, OA, discovery, implementation, post-launch optimization (testing), and sunset.

March 12, 2023

Support the roll-out and execution of such programs to ensure the end result focuses on the efficiency for the end user, adherence to the company standards, and an increase in overall growth of the company.

March 16, 2023

Collaborate with brand marketing and brand creative to develop and translate an editorial strategy across all points of customer contact (brand moments, m content series, product launches, lifecycle automations) into a timely editorial calendar.

March 17, 2023

Develop analyses and surface insights to drive customer engagement and retention, including KPI deep dives, marketing efficiency, behavioral clustering, content affinity analysis, customer value, customer journey analysis and churn analytics.

April 17, 2023

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Retention Manager Salary By Experience Levels in Roanoke, VA

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RELEVANT JOB EXPERIENCE

Length of experience is a pay differentiator. Those with greater experience may have an advantage in negotiating salary. For those with less experience, other factors such as education or special skills could impact your pay. Please visit Professional Salary Report for more details.

Retention Manager Salary By Level of Education in Roanoke, VA

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LEVEL OF EDUCATION

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Average Salary Range for Retention Manager in Roanoke, VA

Average Base Salary

Core compensation

77846

100624

87256

Average Total Cash Compensation

Includes base and annual incentives

84321

114136

98651

What is the average salary for Retention Manager in 2025?

These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Retention Manager in Roanoke, VA. The base salary for Retention Manager ranges from $77,846 to $100,624 with the average base salary of $87,256. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $84,321 to $114,136 with the average total cash compensation of $98,651.

View Average Salary for Retention Manager as table

	Average Salary	Average Salary Range
Base Salary	$87,256	$77,846 - $100,624
Bonus	$11,395	$6,475 - $13,512
Total Pay	$98,651	$84,321 - $114,136

* Base Salary represents gross income before taxes and deductions. It does not include additional pay such as benefits, bonuses, profit sharing or commissions.

* Total Pay combines base salary, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job.

Retention Manager Salary Near Roanoke, VA

CITY, STATE	AVERAGE SALARY RANGE	COMPARE TO Roanoke, VA
CITY, STATE Lynchburg, VA	AVERAGE SALARY RANGE $77,273 - $99,884	COMPARE TO Roanoke, VA
CITY, STATE Beckley, WV	AVERAGE SALARY RANGE $76,069 - $98,326	COMPARE TO Roanoke, VA
CITY, STATE Greensboro, NC	AVERAGE SALARY RANGE $80,516 - $104,075	COMPARE TO Roanoke, VA
CITY, STATE High Point, NC	AVERAGE SALARY RANGE $80,997 - $104,697	COMPARE TO Roanoke, VA
CITY, STATE Winston Salem, NC	AVERAGE SALARY RANGE $80,795 - $104,436	COMPARE TO Roanoke, VA
CITY, STATE Burlington, NC	AVERAGE SALARY RANGE $80,162 - $103,618	COMPARE TO Roanoke, VA

See salaries for Retention Manager in locations close to Roanoke, VA. Pay for the same job may vary based on the location and on the location and on other factors such as the size of company, the industry, and other local conditions.

About Roanoke, Virginia

According to the United States Census Bureau, the city has a total area of 42.9 square miles (111.1 km2), of which 42.5 square miles (110.1 km2) is land and 0.3 square miles (0.8 km2) (0.8%) is water. Roanoke is located in the valley and ridge province of Virginia immediately west of the Blue Ridge Mountains and east of the Allegheny Mountains Within the city limits is Mill Mountain, which stands detached from surrounding ranges. Its summit features the Roanoke Star, Mill Mountain Zoo, the Discovery Center interpretive building, and an overlook of the Roanoke Valley. The Appalachian Trail runs...

Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia

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JOB TITLE Customer Service/Retention Manager	LOCATION Roanoke, VA	MINIMUM SALARY $77,033	MAXIMUM SALARY $99,463
JOB TITLE Customer Retention/Insights Manager	LOCATION Roanoke, VA	MINIMUM SALARY $77,020	MAXIMUM SALARY $99,450

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