Visual Identity Salary

As of July 2026, the average hourly salary for employees at Visual Identity in the United States is $42. This translates to an approximate annual wage of $87,005. Salaries at Visual Identity typically range from $37 to $47 hourly, reflecting the diverse roles and experience levels within the company.

How Much Does Visual Identity Pay for Different Roles?

Explore detailed salary information for specific jobs at Visual Identity. Based on our data, the highest paying job is the Director of Quality, with an hourly wage of $81. The table below outlines the hourly wage ranges for most popular roles within the company.

Account Executive - Print

$31 / hour

Salary Range: $27 - $36

Manufacturing

Warehouse/Receiving Lead

$26 / hour

Salary Range: $24 - $28

Warehouse

Cutter Operator

$31 / hour

Salary Range: $27 - $34

Management

Director of Quality

$81 / hour

Salary Range: $74 - $87

Quality Assurance

Pressroom Helper

$20 / hour

Salary Range: $18 - $23

Warehouse

Mailing Machine Operator - Swing Shift

$25 / hour

Salary Range: $22 - $29

Facilities Operations

Turn Insight into Opportunity: Current Job Openings

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About Visual Identity: Company Profile

Website
www.visualidentity.com
Founded In
1985
Employees
50 - 100 employees
Industry
Media
Headquarter Location
UKIAH
Revenue
$10 Million - $50 Million
Phone Number
-
Social Media
About VISUAL IDENTITY
We are the printer of last resort, delivering all things branded and imaged around the world when no other can. We ink your #Visualidentity on every tactile product imaginable. Challenge us with your next impossible need and see.

Employee Reviews: Insights on Salary, Culture & Work-Life

Gain authentic perspectives from current and former employees. These anonymous reviews offer invaluable insights into Visual Identity's culture, work-life balance, management, and employee sentiment regarding salary satisfaction, bonus payouts, and benefits.
There’s an entrepreneurial spirit here that motivates everyone to level up constantly. It’s rewarding to be part of a brand with such influence and journalistic integrity. Working here offers the perfect balance between creative autonomy and team collaboration. Leadership is approachable and values employee feedback, which leads to continuous improvement.
Recognition programs celebrate achievements regularly. Leadership supports structure, but innovation feels limited to higher-level roles or special projects. The high level of skill and dedication from my colleagues constantly pushes me to improve my own craft. That balance makes all the difference in delivering high-quality work. Employees feel empowered to share ideas and contribute to meaningfu...
Managers are approachable and value employee input. Leadership is transparent and open, actively encouraging employee input and engagement. At this media organization, creativity and collaboration are fundamental to daily work. It’s a decent place for industry experience, and it is overly engaging. It’s a company that values consistency more than risk-taking, which works well for certain personali...

Is Visual Identity’s Pay Competitive? Salary Benchmarking Analysis

How does Visual Identity's compensation stack up against the industry and its key competitors? Our salary benchmarking analysis provides a clear comparison. The chart below visualizes this comparison alongside select peer companies.
Competitor / Benchmark Avg. Salary Variance Primary Market Influence Factor & Explanation
V3 PRINTING $41
-1.8%
Indicates identical technical requirements and experience levels between the two firms.
VALLI INFORMATION SYSTEMS $35
-16.3%
Reflects market rates for standard general contracting, differing from specialized roles.
VEDDA PRINTING $38
-9.9%
VEDDA PRINTING focuses strategically on recruiting and training entry-level apprentices.
VALENTIPRINTGROUP $40
-4.7%
Typical compensation structure for smaller regional agencies like VALENTIPRINTGROUP.
Media Industry $61
+44.3%
Pay variances are driven by organizational scale, specialized skill requirements, or geographic cost-of-living factors.
Need More Granular Data? The analysis above provides a high-level market overview. To benchmark specific job codes, adjust for real-time cost-of-living changes, or access verified HR-reported datasets, upgrade to Salary.com for Business. Precision matters when building your compensation strategy.

What Is the Cost of Living Near Santa Rosa?

Understanding the cost of living near Santa Rosa is key to truly evaluating a salary offer or your current compensation at Visual Identity.
Santa Rosa's Cost of Living Index is approximately 149.3 (49.3% more expensive than US average; 6.8% more than CA average). Largest city in Sonoma Wine Country, high housing costs driven by desirability and proximity to Bay Area. When planning your budget based on a salary from Visual Identity, consider these typical monthly expenses:
Expense Category Estimated Monthly Cost Key Considerations / Notes
Housing (1-BR Apt Rent) $2,000 - $2,900+ A significant portion of Visual Identity salary. Location choices impact this heavily.
Utilities (Basic) $200 - $320 (PG&E can be high) Electricity, Heating, Cooling, Water etc.
Public Transportation $60 (CityBus monthly pass) Essential for most commuters; car ownership is costly.
Groceries (Single Person) $460 - $680 Can be higher with more dining out or specialty stores.
Personal & Leisure $450 - $800+ Dining out, entertainment, shopping. Highly variable.
Healthcare (Individual) $400 - $750+ Varies significantly by plan & employer contribution.
Subtotal (Excluding Taxes) $3,570 - $5,450+ This subtotal does not include income taxes (federal, state, local), which can significantly impact your take-home pay.

Most Common Questions About Visual Identity

FAQ 1: What is the typical salary range (low to high) for most roles at Visual Identity?
The typical salary range for most roles at Visual Identity is approximately from $37 to $47 per hour. It's important to remember that these are overall averages, actual salaries vary significantly based on specific job titles, years of experience, skills, and location.
FAQ 2: How much does Visual Identity pay compared to V3 PRINTING?
The average annual salary at Visual Identity is $87,005, or an hourly wage of $42, in comparison to V3 PRINTING which pays $85,482 per year or $41 per hour.
FAQ 3: How does experience level affect salary at Visual Identity?
Experience level is a significant factor in determining salary at Visual Identity, as it is with most employers. Generally, employees with more years of relevant experience and a proven track record can command higher salaries. For example, a senior-level role will typically have a higher pay band than an entry-level or mid-career position within the same job family.
FAQ 4: How can I determine if a salary offer from Visual Identity in Santa Rosa is fair given the local cost of living?
To determine if a salary offer from Visual Identity in Santa Rosa is fair, first compare the gross salary to our data for similar roles at Visual Identity and its competitors (see our similar company salaries section) . Then, critically, use our "Cost of Living Insights for Santa Rosa" to understand its purchasing power.
FAQ 5: Why might an individual's actual salary at Visual Identity differ from the ranges shown here?
An individual's actual salary at Visual Identity can differ from our estimated ranges due to various factors. These include their specific years of experience in the role, unique skills or certifications, educational background, performance record, the specific team or department they join, negotiation outcomes, and even the precise timing of when they were hired relative to market fluctuations. Our ranges represent typical compensation.