Sonoma County Tourism Salary
Sonoma County Tourism Salary
As of August 2026, the average annual salary for employees at Sonoma County Tourism
in the United States is $77,793. This translates to an approximate hourly wage of
$37. Salaries at Sonoma County Tourism typically
range from $68,271 to $88,531 annually,
reflecting the diverse roles and experience levels within the company.
How Much Does Sonoma County Tourism Pay for Different Roles?
Explore detailed salary information for specific jobs at Sonoma County Tourism. Based on our data,
the highest paying job is the Public Relations Manager, with an annual salary of $129,051. The table below outlines the annual salary
ranges for most popular roles within the company.
Accounting Specialist
$78,110 / year
Salary Range: $68,679 - $88,832
Accounts Payable
Group Business Development Manager
$114,155 / year
Salary Range: $100,314 - $129,548
Business Development
Office Manager
$86,534 / year
Salary Range: $76,261 - $98,218
Management
Public Relations Manager
$129,051 / year
Salary Range: $117,414 - $144,285
Public Relations
Turn Insight into Opportunity: Current Job Openings
Ready for your next career move? Explore current job openings at Sonoma County Tourism.
Loading results...
About Sonoma County Tourism: Company Profile
Website
www.sonomacounty.com
Founded In
1846
Employees
50 - 100 employees
Industry
All Industries
Headquarter Location
SEBASTOPOL
Revenue
<$5 Million
Phone Number
-
About SONOMA COUNTY TOURISM
Sonoma County Tourism provides information about wineries, lodging, restaurants, attractions, experiences and current events.
Employee Reviews: Insights on Salary, Culture & Work-Life
Gain authentic perspectives from current and former employees. These anonymous reviews offer invaluable insights into Sonoma County Tourism's culture,
work-life balance, management, and employee sentiment regarding salary satisfaction, bonus payouts, and benefits.
The leadership team is approachable, and there are plenty of growth opportunities. The office environment is pleasant, with modern amenities. It’s a great place to grow and contribute meaningfully. Managers trust employees to take ownership of projects, which fosters growth. Colleagues are competent, and management is fair.
Management is supportive, and the work-life balance is respected. Compensation is fair, and the work environment is inclusive. Employees are treated fairly, and the workload is balanced. Employees are encouraged to take initiative, and leadership is approachable. The hybrid model allows for a great work-life balance. Workload distribution is fair, and colleagues are skilled. The workload is steady...
Benefits are comprehensive, including mental health support. The leadership team is transparent, and career growth is encouraged. Leadership is accessible, and employee feedback drives improvements.
Management is transparent, and workloads are reasonable. I’ve enjoyed my time here due to the supportive leadership and collaborative team. While some processes could be more flexible, the overall experience is positive.
How Sonoma County Tourism's Salaries Compare to Similar Companies?
The data below provides a snapshot of what comparable firms are paying, offering crucial context for evaluating Sonoma County Tourism’s pay competitiveness. Click on a company for a deeper dive.
S8
Avg. Salary:
$64,937
SABANCI HOLDING
Avg. Salary:
$67,748
SABATINIS PIZZA
Avg. Salary:
$66,452
SABBATICAL
Avg. Salary:
$67,646
SABA HOUSING LLC
Avg. Salary:
$76,022
SABELLICO GREENHOUSES- FLORIST INC
Avg. Salary:
$72,356
SAAM TRAINING BY FTW
Avg. Salary:
$66,355
S2 FARMS LLC
Avg. Salary:
$61,352
S3DA.ORG
Avg. Salary:
$65,543
SABAL PALM COMMUNITY DEVELOPMENT DISTRICT
Avg. Salary:
$67,736
S4T HOLDINGS, LLC
Avg. Salary:
$73,051
S2TECHNOLOGIES
Avg. Salary:
$76,766
Is Sonoma County Tourism’s Pay Competitive? Salary Benchmarking Analysis
How does Sonoma County Tourism's compensation stack up against the industry and its key competitors? Our salary benchmarking analysis provides a clear comparison. The chart below visualizes this comparison alongside select peer companies.
| Competitor / Benchmark | Avg. Salary | Variance | Primary Market Influence Factor & Explanation |
|---|---|---|---|
| S8 | $64,937 |
-16.5%
|
S8 likely leverages performance bonuses over the high base salary shown here. |
| SABANCI HOLDING | $67,749 |
-12.9%
|
Normalized for lower cost-of-living zones where SABANCI HOLDING primarily operates. |
| SABATINIS PIZZA | $66,453 |
-14.6%
|
Typical compensation structure for smaller regional agencies like SABATINIS PIZZA. |
| SABBATICAL | $67,646 |
-13.0%
|
SABBATICAL may offer non-monetary perks in lieu of competitive base salaries. |
| All Industries Industry | $120,093 |
+54.4%
|
Pay variances are driven by organizational scale, specialized skill requirements, or geographic cost-of-living factors. |
Need More Granular Data? The analysis above provides a high-level market overview. To benchmark specific job codes, adjust for real-time cost-of-living changes, or access verified HR-reported datasets, upgrade to Salary.com for Business. Precision matters when building your compensation strategy.
What Is the Cost of Living Near Santa Rosa?
Understanding the cost of living near Santa Rosa is key to truly evaluating a salary offer or your current compensation at Sonoma County Tourism.
Santa Rosa's Cost of Living Index is approximately 149.3 (49.3% more expensive than US average; 6.8% more than CA average). Largest city in Sonoma Wine Country, high housing costs driven by desirability and proximity to Bay Area. When planning your budget based on a salary from Sonoma County Tourism,
consider these typical monthly expenses:
| Expense Category | Estimated Monthly Cost | Key Considerations / Notes |
|---|---|---|
| Housing (1-BR Apt Rent) | $2,000 - $2,900+ | A significant portion of Sonoma County Tourism salary. Location choices impact this heavily. |
| Utilities (Basic) | $200 - $320 (PG&E can be high) | Electricity, Heating, Cooling, Water etc. |
| Public Transportation | $60 (CityBus monthly pass) | Essential for most commuters; car ownership is costly. |
| Groceries (Single Person) | $460 - $680 | Can be higher with more dining out or specialty stores. |
| Personal & Leisure | $450 - $800+ | Dining out, entertainment, shopping. Highly variable. |
| Healthcare (Individual) | $400 - $750+ | Varies significantly by plan & employer contribution. |
| Subtotal (Excluding Taxes) | $3,570 - $5,450+ | This subtotal does not include income taxes (federal, state, local), which can significantly impact your take-home pay. |
Most Common Questions About Sonoma County Tourism
FAQ 1: What is the average salary for employees at Sonoma County Tourism?
The average annual total compensation for employees at Sonoma County Tourism is approximately $77,793. However, this is an aggregate figure, actual salaries can range significantly, typically from $68,271 to $88,531, depending on factors like job role, experience, and location.
FAQ 2: How much does Sonoma County Tourism pay compared to S8?
The average annual salary at Sonoma County Tourism is $77,793, or an hourly wage of $37, in comparison to S8 which pays $64,937 per year or $31 per hour.
FAQ 3: How does having a professional certification impact salary for relevant roles at Sonoma County Tourism?
Professional certifications like PMP (for Project Managers), CPA (for Accountants), or another relevant certification for the industry can often lead to higher salaries and better job prospects at Sonoma County Tourism for applicable roles. Certifications demonstrate a verified level of expertise and commitment to a profession, making candidates more competitive.
FAQ 4: Does Sonoma County Tourism offer cost-of-living adjustments (COLA) for employees in high-cost areas like Santa Rosa?
While some companies offer formal COLA, many, including potentially Sonoma County Tourism, incorporate cost of living considerations into their overall salary structure for different locations rather than as a separate, itemized adjustment. This means their base pay bands for roles in high-cost cities like New York City are generally set higher to account for these local market factors.
FAQ 5: What's the typical process for salary reviews and raises at Sonoma County Tourism?
Most companies, likely including Sonoma County Tourism, conduct formal salary reviews annually, often tied to performance evaluations. During these reviews, factors like individual performance, meeting goals, company performance, and market adjustments are typically considered for potential salary increases.
For Employer
What Should I Pay?
Looking for Accurate Salary Data?
Unlock Intelligence on Your Competitors' Salaries Across 35 Countries
The Only Compensation System That Helps You EXCEL.
The trusted data and intuitive software your organization needs to get pay right.
Explore CompAnalyst ®Enhance your organization's compensation strategy with salary data sets that HR and team managers can use to pay your staff right.
Surveys & Data SetsReal-time global intelligence that empowers you to make competitive pay decisions and align offers with global trends.
SalaryIQTMIf your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution.
Compensation Planning