Digital and E-commerce Marketing Senior Manager Salary in Madison, Wisconsin

The Digital and E-commerce Marketing Senior Manager coordinates digital marketing efforts geared to grow business, increase customer engagement, promote products, and optimize the online experience. Manages the implementation and development of marketing plans to fulfill the e-commerce vision and strategy for achieving corporate sales and conversion goals. Being a Digital and E-commerce Marketing Senior Manager deploys SEO tools and methods to ensure e-commerce website is optimized for searching and performance responsiveness as well as delivering visual appeal and compelling content. Utilizes messaging, best sellers, promotions, discounts, user reviews, and email campaigns to attract and retain customers. In addition, Digital and E-commerce Marketing Senior Manager tracks and measures program effectiveness to drive improvement or develop new offerings. Requires a bachelor's degree. Typically reports to senior management. The Digital and E-commerce Marketing Senior Manager typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. Working as a Digital and E-commerce Marketing Senior Manager typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. (Copyright 2024 Salary.com)

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