As of January 01, 2026, the average hourly rate for a Lead Generation Specialist in the United States is $35, which translates to an annual salary of about $72,180.
However, the hourly wage can vary significantly based on several factors. Here’s a detailed look at the typical pay range per hour:
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A Lead Generation Specialist's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.
Experience is a primary driver of a Lead Generation Specialist's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:
| Levels | Salary |
|---|---|
| Entry Level Lead Generation Specialist | $69,927 |
| Intermediate Level Lead Generation Specialist | $70,132 |
| Senior Level Lead Generation Specialist | $72,603 |
| Specialist Level Lead Generation Specialist | $74,973 |
| Expert Level Lead Generation Specialist | $75,142 |
What Am I Worth?
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Lead Generation Specialists. For example, consider the average annual salaries in these key locations:
Understanding how a Lead Generation Specialist's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.
Last Updated on January 01, 2026Salaries for a Lead Generation Specialist can change over time, reflecting shifts in market demand and the overall economy. The median salary increased from $71,384 in 2023 to around $71,515 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Lead Generation Specialist salary trends, .
| Year | Average Annual Salary |
|---|---|
| 2022 |
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| 2023 | $71,384 |
| 2024 | $71,873 |
| 2025 | $71,515 |
| 2026 |
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| 2027 |
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A career as a Lead Generation Specialist can be quite rewarding, with salaries ranging from $68,160 to $86,090, depending on experience and location. While it offers strong earning potential, it can also be stressful. Having a good mentor can significantly help navigate the challenges in this field, making it a viable option for those interested in marketing.
Generating leads can be challenging, as sales reps need to nurture relationships and convert prospects into customers. With various methods to qualify leads, the process may feel overwhelming. However, with the right strategies, it can be manageable. The average salary for a Lead Generation Specialist ranges from $68,160 to $86,090, reflecting the importance of this role in driving sales.
There are many different names for lead generation specialists. In-house equivalents are known as business development representatives (BDRs) or sales development representatives (SDRs). The salary for this role typically ranges from $68,160 to $86,090, with a median salary of $76,790.
The highest paying lead generation niches typically include finance, insurance, real estate, legal services, and healthcare. These industries often have high customer lifetime values, making each lead potentially very lucrative. Salaries for Lead Generation Specialists range from $68,160 to $86,090, with a median salary of $76,790, reflecting the value of leads in these sectors.
The estimated total pay for a Lead Generation Specialist in the US ranges from $68,160 to $86,090 per year, with a median salary of approximately $76,790. These figures reflect the salary range based on industry data and provide a comprehensive overview of potential earnings in this role.
To become a lead generation specialist, start by obtaining a relevant degree and developing essential soft skills. Familiarize yourself with sales and CRM software, and learn to analyze lead generation data. Positions typically offer salaries ranging from $68,160 to $86,090, with a median salary of $76,790. Apply for roles that match your skills and expertise.
Salary.com salary estimates, histograms, trends, and comparisons are derived from both employer job postings and third-party data sources. We also provide multiple percentiles of salary information for your reference, click here to know Why the Salary Midpoint Formula Is Crucial to Getting Pay Equity Right. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.
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