Know your market value with insights across roles — from individual contributors to executive pay and overall company compensation trends.
Access a suite of powerful calculators to make data-driven career decisions.
Automate pay cycles, manage job architectures, and ensure pay equity with AI-powered compensation platforms.
Access validated salary benchmarks, labor market trends, and minimum wage data to stay competitive.
Participate in and purchase industry-specific salary surveys to obtain the most accurate, peer-reported pay data.
As of August 01, 2026, the average salary for a Media Planner I in Louisiana is $53,390 per year, which breaks down to an hourly rate of $26.
However, a Media Planner I's salary can vary significantly. Here’s a look at the typical salary range:
Compensation Planning
Develop a Job Description
Pay Equity
2026 Compensation Trend
AI-Powered HR
AI-Powered Talent
Media Planner I Salaries by Percentile
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $56,790 | $4,733 | $1,092 | $27 |
| Average | $53,390 | $4,449 | $1,027 | $26 |
| 25th Percentile | $49,290 | $4,108 | $948 | $24 |
Fox Corporation - LOS ANGELES, CA
Stagwell Global - CULVER CITY, CA
Procore Technologies, Inc. - SAN FRANCISCO, CA
Airbus Helicopters, Inc. - COLUMBUS, MS
A Media Planner I's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, and company size can directly affect your earning potential.
Experience is a primary driver of a Media Planner I's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:
| Job Role | Years of Experience | Average Salary |
|---|---|---|
| Media Planner I | 0-2 years | $53,324 |
| Marketing Media Planning Specialist II | 2-4 years | $64,395 |
| Marketing Media Buying Specialist III | 4-7 years | $83,475 |
| Marketing Media Planning Specialist IV | 7+ years | $109,685 |
| Media Supervisor | 7+ years | $96,833 |
What Am I Worth?
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Media Planner Is. For example, consider the average annual salaries in these key locations:
Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:
Media Planner I salary potential scales significantly with company size. Data shows that Enterprise companies (5,000+ employees) pay the highest average salary at around $59,767. While startup companies pay approximate $50,561.
| Company Size | Employees | Average Salary |
|---|---|---|
| Startup | 1~50 | $50,561 |
| Growth Stage | 51~500 | $53,475 |
| Established | 501~5000 | $57,716 |
| Enterprise | 5000+ | $59,767 |
For Media Planner I roles, the industry you choose can affect earning potential by as much as 40% (the gap between the highest and lowest paying industries). Data shows that the Financial Services and Pharmaceuticals sectors offer the strongest compensation, at 20% above the average. In contrast, Media Planner positions in Transportation or MFG Nondurable typically offer lower base pay, as these industries often view Media Planner I as a support function rather than a direct revenue driver.
| Industry Sector | Average Annual Salary | Average Hourly Rate | Pay vs.Avg |
|---|---|---|---|
| Financial Services | $64,068 | $31.0 | 20% |
| Pharmaceuticals | $64,068 | $31.0 | 20% |
| Software & Networking | $64,068 | $31.0 | 20% |
| Biotechnology | $61,398 | $30.0 | 15% |
| Internet | $61,398 | $30.0 | 15% |
Understanding how a Media Planner I's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.
| Annual Salary | Monthly Pay | Weekly Pay | Hourly Wage | |
|---|---|---|---|---|
| 75th Percentile | $56,790 | $4,733 | $1,092 | $27 |
| Average | $53,390 | $4,449 | $1,027 | $26 |
| 25th Percentile | $49,290 | $4,108 | $948 | $24 |
Promotions are the fastest way to increase your earnings. As a Media Planner I, you have the following paths for advancement. The table below compares the salary raises for common next-step roles. By comparing these figures, you can choose the career path that best meets your financial goals.
| Next Step Role | Estimate Salary | Projected Raise |
|---|---|---|
| Advertising Specialist II | $73,400 | 37% |
| Marketing Media Planning Specialist II | $64,400 | 21% |
Ready to take the next step in your career? Browse thousands of current Media Planner I job openings on our job board. Use the search bar below to find your perfect match.
Conagra Brands
HENNING, IL
Conagra Brands | HENNING, IL
Conagra Brands is seeking a Maintenance Planner to support reliable, safe operation of our manufacturing facility. In this role, you will develop and optim... more
1 Day Ago
Constellation Energy
DAYTON, IL
Constellation Energy | DAYTON, IL
Constellation, a leader in energy solutions, seeks a dedicated Cycle Planner to support our engineering and maintenance operations. This role focuses on th... more
1 Day Ago
Constellation Energy
TROY GROVE, IL
Constellation Energy | TROY GROVE, IL
Constellation, a leader in energy solutions, seeks a dedicated Cycle Planner to support our engineering and maintenance operations. This role focuses on th... more
1 Day Ago
Constellation Energy
VERONA, IL
Constellation Energy | VERONA, IL
Constellation, a leader in energy solutions, seeks a dedicated Cycle Planner to support our engineering and maintenance operations. This role focuses on th... more
1 Day Ago
Constellation Energy
NEWARK, IL
Constellation Energy | NEWARK, IL
Constellation, a leader in energy solutions, seeks a dedicated Cycle Planner to support our engineering and maintenance operations. This role focuses on th... more
1 Day Ago
Constellation Energy
OGLESBY, IL
Constellation Energy | OGLESBY, IL
Constellation, a leader in energy solutions, seeks a dedicated Cycle Planner to support our engineering and maintenance operations. This role focuses on th... more
1 Day Ago
Get a Salary Increase
Analyze the market and your qualifications to negotiate your salary with confidence.
Search Job Openings
Search thousands of open positions to find your next opportunity.
Adjust Employee Salary
Individualize employee pay based on unique job requirements and personal qualifications.
Price My Industry Jobs
Get the latest market price for benchmark jobs and jobs in your industry.
Use Salary.com's Cost of Living Calculator to find out what income you need to maintain your standard of living in a different city and how much more or less money you need to budget for basic expenses.
Explore Cost of Living CalculatorSalary.com experts will help you thrive your workplaces.
Salary.com provides salary survey data for thousands of industry Jobs.
Salary.com salary estimates, histograms, trends, and comparisons are derived from both employer job postings and third-party data sources. We also provide multiple percentiles of salary information for your reference, click here to know Why the Salary Midpoint Formula Is Crucial to Getting Pay Equity Right. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.
Salary.com's CompAnalyst platform offers:
