As of March 01, 2025, the average annual salary for a Media Planning & Strategy Manager in Fort Worth, TX is $130,488. Salary.com reports that pay typically ranges from $113,037 to $151,609, with most professionals earning between $97,149 and $170,839.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $151,609 | $12,634 | $2,916 | $73 |
| Average | $130,488 | $10,874 | $2,509 | $63 |
| 25th Percentile | $113,037 | $9,420 | $2,174 | $54 |
An entry-level Media Planning & Strategy Manager with under 1 year experience makes about $123,078. With less than 2 years of experience, a mid-level Media Planning & Strategy Manager makes around $123,868. After 2-4 years, the Media Planning & Strategy Manager pay rises to about $125,712. Those senior Media Planning & Strategy Manager with 5-8 years of experience earn roughly $127,820, and those Media Planning & Strategy Manager having 8 years or more experience are expected to earn about $132,016 on average.
| Levels | Salary |
|---|---|
| Entry Level Media Planning & Strategy Manager | $123,078 |
| Intermediate Level Media Planning & Strategy Manager | $123,868 |
| Senior Level Media Planning & Strategy Manager | $125,712 |
| Specialist Level Media Planning & Strategy Manager | $127,820 |
| Expert Level Media Planning & Strategy Manager | $132,016 |
| Entry Level | 6% |
| Mid Level | 5% |
| Senior Level | 4% |
| Top Level | 2% |
| Experienced | 1% |
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Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.
Insight: Insight is the understanding cause and effect based on the identification of relationships and behaviors within a model, context, or scenario.
A/B Testing: A/B Testing is also known as bucket testing or split-run testing. It's a method of user-experience research where by there are 2 variants of a single variable. A user will be tested in response to variant A against variant B, ultimately to determine the more effective variant.
Copywriting: Copywriting is the act, or occupation of writing text for the purpose of advertising or other forms of marketing. The product, called copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action. Copywriters help create billboards, brochures, catalogs, jingle lyrics, magazine and newspaper advertisements, sales letters and other direct mail, scripts for television or radio commercials, taglines, white papers, social media posts, and other marketing communications.
| Skill | Salary | Demand |
|---|---|---|
|
Marketing Automation
|
$146,147 |
12%
|
|
Demand Generation
|
$139,622 |
7%
|
|
Product Marketing
|
$139,622 |
7%
|
|
Collaborating
|
$139,622 |
7%
|
|
Prioritization
|
$138,317 |
6%
|
|
Alignment
|
$137,012 |
5%
|
