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As of August 01, 2026, the average salary for a Technical Sales Associate IV in California is $147,760 per year, which breaks down to an hourly rate of $71.
However, a Technical Sales Associate IV's salary can vary significantly. Here’s a look at the typical salary range:
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Technical Sales Associate IV Salaries by Percentile
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $165,720 | $13,810 | $3,187 | $80 |
| Average | $147,760 | $12,313 | $2,842 | $71 |
| 25th Percentile | $132,410 | $11,034 | $2,546 | $64 |
Terra Universal - Fullerton, CA
Tenergy - Fremont, CA
Country Fair - CONNEAUT LAKE, PA
Country Fair - BROOKVILLE, PA
A Technical Sales Associate IV's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, and company size can directly affect your earning potential.
Experience is a primary driver of a Technical Sales Associate IV's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:
| Job Role | Years of Experience | Average Salary |
|---|---|---|
| Technical Inside Sales Associate II | 2-4 years | $98,146 |
| Technical Products & Services Sales Specialist III | 4-7 years | $113,675 |
| Technical Sales Associate IV | 7+ years | $147,751 |
| Technical Product & Services Sales Supervisor | 7+ years | $141,796 |
| Technical Product & Services Sales Manager | 7+ years | $162,515 |
What Am I Worth?
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Technical Sales Associate IVs. For example, consider the average annual salaries in these key locations:
Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:
Technical Sales Associate IV salary potential scales significantly with company size. Data shows that Enterprise companies (5,000+ employees) pay the highest average salary at around $165,409. While startup companies pay approximate $139,932.
| Company Size | Employees | Average Salary |
|---|---|---|
| Startup | 1~50 | $139,932 |
| Growth Stage | 51~500 | $147,995 |
| Established | 501~5000 | $159,732 |
| Enterprise | 5000+ | $165,409 |
For Technical Sales Associate IV roles, the industry you choose can affect earning potential by as much as 45% (the gap between the highest and lowest paying industries). Data shows that the Software & Networking and Energy & Utilities sectors offer the strongest compensation, at 18% above the average. In contrast, Technical Sales Associate positions in Transportation or Hospitality & Leisure typically offer lower base pay, as these industries often view Technical Sales Associate IV as a support function rather than a direct revenue driver.
| Industry Sector | Average Annual Salary | Average Hourly Rate | Pay vs.Avg |
|---|---|---|---|
| Software & Networking | $174,357 | $84.0 | 18% |
| Energy & Utilities | $169,924 | $82.0 | 15% |
| Financial Services | $169,924 | $82.0 | 15% |
| Aerospace & Defense | $165,491 | $80.0 | 12% |
| Biotechnology | $162,536 | $78.0 | 10% |
Understanding how a Technical Sales Associate IV's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.
| Annual Salary | Monthly Pay | Weekly Pay | Hourly Wage | |
|---|---|---|---|---|
| 75th Percentile | $165,720 | $13,810 | $3,187 | $80 |
| Average | $147,760 | $12,313 | $2,842 | $71 |
| 25th Percentile | $132,410 | $11,034 | $2,546 | $64 |
For a Technical Sales Associate IV, the most direct path to higher earnings is advancing to the Technical Product & Services Sales Supervisor role. This promotion typically comes with a significant pay increase, bringing the average annual salary to $141,800 - a projected growth of -4% over your current level.
Ready to take the next step in your career? Browse thousands of current Technical Sales Associate IV job openings on our job board. Use the search bar below to find your perfect match.
Country Fair
RIMERSBURG, PA
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PORTERSVILLE, PA
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STONEBORO, PA
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