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Sales Representative IV Salary in the United States

How much does a Sales Representative IV make in the United States?

As of August 01, 2026, the average salary for a Sales Representative IV in the United States is $129,531 per year, which breaks down to an hourly rate of $62.

However, a Sales Representative IV's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $154,567
  • Majority Range (25th-75th percentile): $120,225 to $142,636
  • Entry-Level (10th percentile): $111,752
Salary Factors Salary-Boosting Skills Salary by Experience Related Job Salaries Top Paying Cities Explore Related Jobs

Key Factors That Influence Sales Representative IV Salaries

A Sales Representative IV's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.

How Experience Level Affects Sales Representative IV Salaries?

Experience is a primary driver of a Sales Representative IV's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Sales Representative II (2-4 years): $76,659
  • Sales Representative III (4-7 years): $98,184
  • Sales Representative IV (7+ years): $129,531
  • Sales Representative V (7-10 years): $145,356
  • Sales Supervisor - Outside (10+ years): $96,856
Job Role Years of Experience Average Salary
Sales Representative II2-4 years$76,659
Sales Representative III4-7 years$98,184
Sales Representative IV7+ years$129,531
Sales Representative V7-10 years$145,356
Sales Supervisor - Outside10+ years$96,856
View as Graph

How Do Sales Representative IVs Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Sales Representative IVs. For example, consider the average annual salaries in these key locations:
  • District of Columbia: $143,417.
  • California: $142,873.
  • Massachusetts: $140,969.

Top Paying Cities for Sales Representative IV

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $163,377
  • San Francisco: $161,589
  • Oakland: $158,183

What Skills Can Increase a Sales Representative IV's Salary?

Demanded Skills for the Role:

  • Customer Service (Mentioned in 14.8% Job Postings): Customer service is the provision of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on employees "who can adjust themselves to the personality of the guest". Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback. From the point of view of an overall sales process engineering effort, customer service plays an important role in an organization's ability to generate income and revenue. From that perspective, customer service should be included as part of an overall approach to systematic improvement. One good customer service experience can change the entire perception a customer holds towards the organization.
  • Installation (Mentioned in 1.86% Job Postings): The action or process of installing someone or something, or of being installed. the act of installing the state of being installed, something that is installed for use.
  • Sales Presentation (Mentioned in 1.49% Job Postings): Delivery of a focused talk highlighting the advantages of a product or service intended to interest and persuade someone to purchase that product.
Skills Demand Percentage
Customer Service 14.8%
Installation 1.86%
Sales Presentation 1.49%
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What skills can make your compensation higher?

Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a Sales Representative IV's salary.

  • Prioritization: Can increase your salary by up to 18%.
  • Commitment: Can increase your salary by up to 17%.
  • Results Oriented: Can increase your salary by up to 17%.
Skill Salary Salary % Increase
Prioritization $152,847
18%
Commitment $151,551
17%
Results Oriented $151,551
17%
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Sales Representative IV Salary by Company Size: Startups vs. Enterprise

Sales Representative IV salary potential scales significantly with company size. Data shows that Enterprise companies (5,000+ employees) pay the highest average salary at around $145,002. While startup companies pay approximate $122,669.

Sales Representative IV Salary by Company Size

Company Size Employees Average Salary
Startup 1~50 $122,669
Growth Stage 51~500 $129,737
Established 501~5000 $140,026
Enterprise 5000+ $145,002

Sales Representative IV Salary by Industry: Top Paying Sectors

For Sales Representative IV roles, the industry you choose can affect earning potential by as much as 55% (the gap between the highest and lowest paying industries). Data shows that the Software & Networking and Financial Services sectors offer the strongest compensation, at 35% above the average. In contrast, Sales Representative positions in MFG Nondurable or Hospitality & Leisure typically offer lower base pay, as these industries often view Sales Representative IV as a support function rather than a direct revenue driver.

The top paying industries for a Sales Representative IV

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Software & Networking$174,867$84.035%
Financial Services$161,914$78.025%
Energy & Utilities$148,961$72.015%
Pharmaceuticals$148,961$72.015%
Biotechnology$142,484$69.010%

How Education impacts an Sales Representative IV's Salary?

Your level of education can impact your salary potential. While many Sales Representative IV enter the field with a Bachelor's Degree, higher education can lead to more specialized and higher-paying roles.

According to our 100% employer-reported salary data, the median salary for an Sales Representative IV with a Bachelor's Degree is between $117,870 and $127,997.

Sales Representative IV Salaries by Degree Level

Typical Education for Sales Representative IV
Degree Level % of user with this level of education
No Diploma 1.4%
High School 13.2%
Associates 10.5%
Bachelors 57.1%
Masters 17.4%
Doctorate 0.4%
View as Graph

Sales Representative IV Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Sales Representative IV's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on August 01, 2026
$120,225
Average $129,531/year
$142,636
$10,019
Average $10,794/month
$11,886
$2,312
Average $2,491/week
$2,743
$58
Average $62/hour
$69
Annual Salary Monthly Pay Weekly Pay Hourly Wage
75th Percentile $142,636 $11,886 $2,743 $69
Average $129,531 $10,794 $2,491 $62
25th Percentile $120,225 $10,019 $2,312 $58

Sales Representative IV Salary Growth & Career Path

Sales Representative IV

Next Role

Advancement

Promotions are the fastest way to increase your earnings. As a Sales Representative IV, you have the following paths for advancement. The table below compares the salary raises for common next-step roles. By comparing these figures, you can choose the career path that best meets your financial goals.

Next Step Role Estimate Salary Projected Raise
International Sales Manager $127,962 -1%
Sales Supervisor - Outside $96,856 -25%
Sales Representative V $145,356 12%

Most common benefits for Sales Representative IV

  • Social Security
  • 401 (k)
  • Disability
  • Healthcare
  • Pension
  • Time Off (days)

Common company salaries for Sales Representative IV

Here are companies hiring for Sales Representative IV and their salaries, click below for more details.

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FAQ about Sales Representative IV

1. Where can a Sales Representative IV earn the most?

A Sales Representative IV's earning potential can vary widely depending on several factors, including location, industry, experience, education, and the specific employer. According to the latest salary data by Salary.com, a Sales Representative IV earns the most in San Jose, CA, where the annual salary of a Sales Representative IV is $163,377.

2. What is the highest pay for Sales Representative IV?

The highest pay for Sales Representative IV is $154,567.

3. What is the lowest pay for Sales Representative IV?

The lowest pay for Sales Representative IV is $111,752.

4. What are the responsibilities of Sales Representative IV?

Interacts with new or existing customers to increase sales of an organization's products or services. Researches and profiles potential sales targets to evaluate leads and develop sales pipelines. Utilizes proven sales techniques to initiate contact, assess customer needs, and present relevant solutions that generate revenue for the organization. Prepares and delivers presentations or demonstrations that educate and expose the customer to offerings and drive the sales process. Troubleshoots and resolves issues in the sales process, ensuring a smooth transaction and positive experience for customers. Maintains a thorough understanding of company products and services, competitor positioning, and industry standards. May require a bachelor's degree. Typically reports to a manager. Work is highly independent. May assume a team lead role for the work group. A specialist on complex technical and business matters. Typically requires 7+ years of related experience.

5. What industry pays the highest salary for Sales Representative IV?

The Software & Networking industry offers the highest average compensation for Sales Representative IV roles, with salaries approximately 35% above the market median.

Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

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