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Sales Representative IV Salary in the United States

How much does a Sales Representative IV make in the United States?

As of March 01, 2026, the average salary for a Sales Representative IV in the United States is $129,492 per year, which breaks down to an hourly rate of $62.

However, a Sales Representative IV's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $154,576
  • Majority Range (25th-75th percentile): $120,164 to $142,622
  • Entry-Level (10th percentile): $111,671
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View as table View as graph 25% $120,164 10% $111,671 90% $154,576 75% $142,622 $129,492 50%(Median) Didn’t find job title? Click

Sales Representative IV Salaries by Percentile

Annual
Salary
Monthly
Pay
Weekly
Pay
Hourly
Wage
75th Percentile $142,622 $11,885 $2,743 $69
Average $129,492 $10,791 $2,490 $62
25th Percentile $120,164 $10,014 $2,311 $58
Check out Sales Representative IV Job Openings in the United States
Sales Representative

Whittingham Agencies - TOLEDO, OH

Sales Representative

Whittingham Agencies - OTTAWA HILLS, OH

Sales Representative

Whittingham Agencies - PERRYSBURG, OH

Sales Representative

Whittingham Agencies - HARBOR VIEW, OH

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Key Factors That Influence Sales Representative IV Salaries

A Sales Representative IV's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.

How Experience Level Affects Sales Representative Salaries?

Experience is a primary driver of a Sales Representative IV's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Sales Representative II (2-4 years): $76,621
  • Sales Representative III (4-7 years): $98,155
  • Sales Representative IV (7+ years): $129,492
  • Sales Representative V (7-10 years): $145,389
  • Sales Supervisor - Outside (10+ years): $96,782
Job Role Years of Experience Average Salary
Sales Representative II2-4 years$76,621
Sales Representative III4-7 years$98,155
Sales Representative IV7+ years$129,492
Sales Representative V7-10 years$145,389
Sales Supervisor - Outside10+ years$96,782
$76,621 Sales Rep...
$98,155 Sales Rep...
$129,492 Sales Rep...
$145,389 Sales Rep...
$96,782 Sales Sup...
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What Am I Worth?

Top Paying Cities for Sales Representative IVs

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $163,328
  • San Francisco: $161,723
  • Oakland: $158,136

What Skills Can Increase a Sales Representative IV's Salary?

Demanded Skills for the Role:

  • Customer Service (Mentioned in 14.8% Job Postings): Customer service is the provision of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on employees "who can adjust themselves to the personality of the guest". Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback. From the point of view of an overall sales process engineering effort, customer service plays an important role in an organization's ability to generate income and revenue. From that perspective, customer service should be included as part of an overall approach to systematic improvement. One good customer service experience can change the entire perception a customer holds towards the organization.
  • Installation (Mentioned in 1.86% Job Postings): The action or process of installing someone or something, or of being installed. the act of installing the state of being installed, something that is installed for use.
  • Sales Presentation (Mentioned in 1.49% Job Postings): Delivery of a focused talk highlighting the advantages of a product or service intended to interest and persuade someone to purchase that product.
See More Skills
Skills Demand Percentage
Customer Service 14.8%
Installation 1.86%
Sales Presentation 1.49%
What skills can make your compensation higher?
Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a Sales Representative IV's salary.
  • Prioritization: Can increase your salary by up to 18%.
  • Commitment: Can increase your salary by up to 17%.
  • Results Oriented: Can increase your salary by up to 17%.
Skill Salary Salary % Increase
Prioritization
$152,801
18%
Commitment
$151,506
17%
Results Oriented
$151,506
17%
Pharmaceutical Sales
$148,916
15%
Insurance Sales
$146,326
13%
Business Development
$146,326
13%
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How Education impacts a Sales Representative IV's Salary?

Your level of education can impact your salary potential. While many Sales Representative IVs enter the field with a Associate's Degree degree, higher education can lead to more specialized and higher-paying roles.

According to our 100% employer-reported salary data, the median salary for a Sales Representative IV with a Associate's Degree is between $117,077 and $127,099).

Sales Representative IV Salaries by Degree Level

Typical Education for Sales Representative IV
Degree Level % of user with this level of education
No Diploma 1.4%
High School 13.2%
Associates 10.5%
Bachelors 57.1%
Masters 17.4%
Doctorate 0.4%
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Sales Representative IV Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Sales Representative IV's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on March 01, 2026

Sales Representative IV Salary Growth & Career Path

Promotions are the fastest way to increase your earnings. As a Sales Representative IV, you have the following paths for advancement. The table below compares the salary raises for common next-step roles. By comparing these figures, you can choose the career path that best meets your financial goals.

Sales Representative IV Salary Growth and Career Path
Next Step Role Estimate Salary Projected Raise
International Sales Manager $127,865 -1%
Sales Manager - Medicare Products $106,369 -18%
Sales Representative V $145,389 12%

Most common benefits for Sales Representative IV

Social Security
401(k)
Disability
Healthcare
Pension
Time Off (days)
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Common company salaries for Sales Representative IV

Here are companies hiring for Sales Representative IV and their salaries, click below for more details.

Find Your Next Sales Representative IV Job

Ready to take the next step in your career? Browse thousands of current Sales Representative IV job openings on our job board. Use the search bar below to find your perfect match.

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FAQ about Sales Representative IV

1. Where can a Sales Representative IV earn the most?

A Sales Representative IV's earning potential can vary widely depending on several factors, including location, industry, experience, education, and the specific employer. According to the latest salary data by Salary.com, a Sales Representative IV earns the most in San Jose, CA, where the annual salary of a Sales Representative IV is $163,328.

2. What is the highest pay for Sales Representative IV?

The highest pay for Sales Representative IV is $154,576.

3. What is the lowest pay for Sales Representative IV?

The lowest pay for Sales Representative IV is $111,671.

4. What are the responsibilities of Sales Representative IV?

Interacts with new or existing customers to increase sales of an organization's products or services. Researches and profiles potential sales targets to evaluate leads and develop sales pipelines. Utilizes proven sales techniques to initiate contact, assess customer needs, and present relevant solutions that generate revenue for the organization. Prepares and delivers presentations or demonstrations that educate and expose the customer to offerings and drive the sales process. Troubleshoots and resolves issues in the sales process, ensuring a smooth transaction and positive experience for customers. Maintains a thorough understanding of company products and services, competitor positioning, and industry standards. May require a bachelor's degree. Typically reports to a manager. Work is highly independent. May assume a team lead role for the work group. A specialist on complex technical and business matters. Typically requires 7+ years of related experience.

Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

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