How much does a Digital Marketing Analyst II make in South Carolina? The average Digital Marketing Analyst II salary in South Carolina is $71,778 as of February 26, 2024, but the range typically falls between $64,629 and $80,721. Salary ranges can vary widely depending on the city and many other important factors, including education, certifications, additional skills, the number of years you have spent in your profession.

Digital Marketing Analyst II Salaries by Percentile
Percentile Salary Location Last Updated
10th Percentile Digital Marketing Analyst II Salary $58,119 SC February 26, 2024
25th Percentile Digital Marketing Analyst II Salary $64,629 SC February 26, 2024
50th Percentile Digital Marketing Analyst II Salary $71,778 SC February 26, 2024
75th Percentile Digital Marketing Analyst II Salary $80,721 SC February 26, 2024
90th Percentile Digital Marketing Analyst II Salary $88,862 SC February 26, 2024
25% $64,629 10% $58,119 90% $88,862 75% $80,721 $71,778 50%(Median) Didn’t find job title? Click
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What skills does a Digital Marketing Analyst II need?

Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.

1.

Insight: Insight is the understanding cause and effect based on the identification of relationships and behaviors within a model, context, or scenario.

2.

Marketing Communications: Marketing communications (MC, marcom(s), marcomm(s)) uses different marketing channels and tools in combination: Marketing communication channels focus on any way a business communicates a message to its desired market, or the market in general. A marketing communication tool can be anything from: advertising, personal selling, direct marketing, sponsorship, communication, and promotion to public relations. MC are made up of the marketing mix which is made up of 4P's: Price, Promotion, Place and Product, for a business selling goods, and made up of 7P's: Price, Promotion, Place, Product, People, Physical evidence and Process, for a service based business.

3.

Digital Advertising: Delivering promotional content to users through various online and digital channels to increase brand loyalty and reach targeted audience.

Insight 3.4%
Marketing Communications 2.5%
Digital Advertising 1.57%
Others 92.53%

Job Description for Digital Marketing Analyst II

Digital Marketing Analyst II supports the digital marketing strategy by implementing programs and tactics to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Analyst II develops, curates, and deploys compelling content to attract, engage and retain visitors and promote sales. Prepares and launches social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Analyst II collects and analyzes online statistics to identify marketplace trends and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a manager. The Digital Marketing Analyst II occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Digital Marketing Analyst II typically requires 2 -4 years of related experience. (Copyright 2024 Salary.com)... View full job description

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Job Openings for Digital Marketing Analyst II in South Carolina

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Location Avg. Salary Date Updated
Location Goose Creek, SC Avg. Salary $72,092 Date Updated February 26, 2024
Location Abbeville, SC Avg. Salary $71,306 Date Updated February 26, 2024
Location Adams Run, SC Avg. Salary $71,738 Date Updated February 26, 2024
Location Aiken, SC Avg. Salary $70,933 Date Updated February 26, 2024
Location Alcolu, SC Avg. Salary $67,984 Date Updated February 26, 2024
Location Allendale, SC Avg. Salary $70,614 Date Updated February 26, 2024
Location Anderson, SC Avg. Salary $71,276 Date Updated February 26, 2024
Location Andrews, SC Avg. Salary $69,039 Date Updated February 26, 2024
Location Arcadia, SC Avg. Salary $71,458 Date Updated February 26, 2024
Location Awendaw, SC Avg. Salary $71,666 Date Updated February 26, 2024

Career Path for Digital Marketing Analyst II

A career path is a sequence of jobs that leads to your short- and long-term career goals. Some follow a linear career path within one field, while others change fields periodically to achieve career or personal goals.

For Digital Marketing Analyst II, the first career path typically starts with a Digital Marketing Analyst III position, and then Digital Marketing Analyst IV.

The second career path typically progresses to Media Director.

Additionally, the third career path typically progresses to Search Engine Marketing Senior Specialist.

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Digital Marketing Analyst II Salary in South Carolina
Digital Marketing Analyst II Salary Graph, Regional Distribution and Summary