As of March 01, 2025, the average annual salary for a Digital Marketing Director in Carlsbad, CA is $207,002. Salary.com reports that pay typically ranges from $184,099 to $230,694, with most professionals earning between $163,247 and $252,265.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $216,006 | $18,000 | $4,154 | $104 |
| Average | $193,822 | $16,152 | $3,727 | $93 |
| 25th Percentile | $172,377 | $14,365 | $3,315 | $83 |
An entry-level Digital Marketing Director with under 1 year experience makes about $190,890. With less than 2 years of experience, a mid-level Digital Marketing Director makes around $193,071. After 2-4 years, the Digital Marketing Director pay rises to about $197,798. Those senior Digital Marketing Director with 5-8 years of experience earn roughly $203,251, and those Digital Marketing Director having 8 years or more experience are expected to earn about $212,418 on average.
| Levels | Salary |
|---|---|
| Entry Level Digital Marketing Director | $190,890 |
| Intermediate Level Digital Marketing Director | $193,071 |
| Senior Level Digital Marketing Director | $197,798 |
| Specialist Level Digital Marketing Director | $203,251 |
| Expert Level Digital Marketing Director | $212,418 |
| Entry Level | 2% |
| Mid Level | 0% |
| Senior Level | 2% |
| Top Level | 5% |
| Experienced | 10% |
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Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.
Leadership: Knowledge of and ability to employ effective strategies that motivate and guide other members within our business to achieve optimum results.
Google AdWords: Google AdWords is a marketplace where companies pay to have their website ranked at the top of a search results page, based on keywords.
B2B: B2B (business-to-business), a type of electronic commerce (e-commerce), is the exchange of products, services or information between businesses, rather than between businesses and consumers (B2C).
| Skill | Salary | Demand |
|---|---|---|
|
Marketing Analytics
|
$217,352 |
5%
|
|
Team Operations
|
$215,282 |
4%
|
|
Display Advertising
|
$215,282 |
4%
|
|
Relationship Management
|
$215,282 |
4%
|
|
Innovation
|
$215,282 |
4%
|
|
Customer Acquisition
|
$215,282 |
4%
|
