As of April 01, 2025, the average annual salary for a Digital Marketing Director in Mckinney, TX is $168,668. Salary.com reports that pay typically ranges from $152,768 to $184,453, with most professionals earning between $138,293 and $198,825.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $184,453 | $15,371 | $3,547 | $89 |
| Average | $168,668 | $14,056 | $3,244 | $81 |
| 25th Percentile | $152,768 | $12,731 | $2,938 | $73 |
An entry-level Digital Marketing Director with under 1 year experience makes about $158,938. With less than 2 years of experience, a mid-level Digital Marketing Director makes around $160,362. After 2-4 years, the Digital Marketing Director pay rises to about $163,447. Those senior Digital Marketing Director with 5-8 years of experience earn roughly $167,007, and those Digital Marketing Director having 8 years or more experience are expected to earn about $172,673 on average.
| Levels | Salary |
|---|---|
| Entry Level Digital Marketing Director | $158,938 |
| Intermediate Level Digital Marketing Director | $160,362 |
| Senior Level Digital Marketing Director | $163,447 |
| Specialist Level Digital Marketing Director | $167,007 |
| Expert Level Digital Marketing Director | $172,673 |
| Entry Level | 7% |
| Mid Level | 6% |
| Senior Level | 5% |
| Top Level | 3% |
| Experienced | 1% |
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Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.
Leadership: Knowledge of and ability to employ effective strategies that motivate and guide other members within our business to achieve optimum results.
Google AdWords: Google AdWords is a marketplace where companies pay to have their website ranked at the top of a search results page, based on keywords.
B2B: B2B (business-to-business), a type of electronic commerce (e-commerce), is the exchange of products, services or information between businesses, rather than between businesses and consumers (B2C).
| Skill | Salary | Demand |
|---|---|---|
|
Marketing Analytics
|
$177,101 |
5%
|
|
Team Operations
|
$175,414 |
4%
|
|
Display Advertising
|
$175,414 |
4%
|
|
Relationship Management
|
$175,414 |
4%
|
|
Innovation
|
$175,414 |
4%
|
|
Customer Acquisition
|
$175,414 |
4%
|
