As of April 01, 2025, the average annual salary for a Marketing Assistant II in Fresno, CA is $57,687. According to Salary.com, salaries can range from a low of $44,370 to a high of $73,842, with most professionals earning between $50,717 and $66,143.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $66,011 | $5,501 | $1,269 | $32 |
| Average | $57,572 | $4,798 | $1,107 | $28 |
| 25th Percentile | $50,615 | $4,218 | $973 | $24 |
An entry-level Marketing Assistant II with under 1 year experience makes about $55,798. With less than 2 years of experience, a mid-level Marketing Assistant II makes around $56,109. After 2-4 years, the Marketing Assistant II pay rises to about $57,459. Those senior Marketing Assistant II with 5-8 years of experience earn roughly $59,329, and those Marketing Assistant II having 8 years or more experience are expected to earn about $59,579 on average.
| Levels | Salary |
|---|---|
| Entry Level Marketing Assistant II | $55,798 |
| Intermediate Level Marketing Assistant II | $56,109 |
| Senior Level Marketing Assistant II | $57,459 |
| Specialist Level Marketing Assistant II | $59,329 |
| Expert Level Marketing Assistant II | $59,579 |
| Entry Level | 3% |
| Mid Level | 3% |
| Senior Level | 0% |
| Top Level | 3% |
| Experienced | 3% |
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Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.
Organizing: Organizing is the process of blending human and material resources through a formal structure of tasks and authority; arranging work, dividing tasks among employees, and coordinating them to ensure implementation of plans and accomplishment of objectives.
Market Research: Market research is an organized effort to gather information about target markets or customers. It is a very important component of business strategy. The term is commonly interchanged with marketing research; however, expert practitioners may wish to draw a distinction, in that marketing research is concerned specifically about marketing processes, while market research is concerned specifically with markets. Market research is one of the main factors used in maintaining competitiveness over competitors. Market research provides important information which helps to identify and analyze the needs of the market, the market size and the competition. Market-research techniques encompass both qualitative techniques such as focus groups, in-depth interviews, and ethnography, as well as quantitative techniques such as customer surveys, and analysis of secondary data. Market research, which includes social and opinion research, is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making.
Promotion: Developing and implementing promotional activities to attract and increase the awareness of customers in buying products.
| Skill | Salary | Demand |
|---|---|---|
|
Marketing Communications
|
$69,802 |
21%
|
|
Email Marketing
|
$67,494 |
17%
|
|
Marketing Plans
|
$65,763 |
14%
|
|
Project Management
|
$65,763 |
14%
|
|
Analysis
|
$65,763 |
14%
|
|
Insight
|
$65,763 |
14%
|
