As of April 01, 2025, the average annual salary for a Marketing Director in Scranton, PA is $183,251. According to Salary.com, salaries can range from a low of $145,761 to a high of $226,658, with most professionals earning between $163,627 and $205,972.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $216,040 | $18,003 | $4,155 | $104 |
| Average | $192,208 | $16,017 | $3,696 | $92 |
| 25th Percentile | $171,625 | $14,302 | $3,300 | $83 |
An entry-level Marketing Director with under 1 year experience makes about $170,582. With less than 2 years of experience, a mid-level Marketing Director makes around $172,362. After 2-4 years, the Marketing Director pay rises to about $174,736. Those senior Marketing Director with 5-8 years of experience earn roughly $177,702, and those Marketing Director having 8 years or more experience are expected to earn about $180,669 on average.
| Levels | Salary |
|---|---|
| Entry Level Marketing Director | $170,582 |
| Intermediate Level Marketing Director | $172,362 |
| Senior Level Marketing Director | $174,736 |
| Specialist Level Marketing Director | $177,702 |
| Expert Level Marketing Director | $180,669 |
| Entry Level | 11% |
| Mid Level | 10% |
| Senior Level | 9% |
| Top Level | 8% |
| Experienced | 6% |
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Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.
Leadership: Knowledge of and ability to employ effective strategies that motivate and guide other members within our business to achieve optimum results.
Business Development: Business development entails tasks and processes to develop and implement growth opportunities within and between organizations. It is a subset of the fields of business, commerce and organizational theory. Business development is the creation of long-term value for an organization from customers, markets, and relationships. Business development can be taken to mean any activity by either a small or large organization, non-profit or for-profit enterprise which serves the purpose of ‘developing’ the business in some way. In addition, business development activities can be done internally or externally by a business development consultant. External business development can be facilitated through Planning Systems, which are put in place by governments to help small businesses. In addition, reputation building has also proven to help facilitate business development.
Marketing Strategy: Marketing strategy is a long-term, forward-looking approach to planning with the fundamental goal of achieving a sustainable competitive advantage. Strategic planning involves an analysis of the company's strategic initial situation prior to the formulation, evaluation and selection of market-oriented competitive position that contributes to the company's goals and marketing objectives. Strategic marketing, as a distinct field of study emerged in the 1970s, and built on strategic management that preceded it. Marketing strategy highlights the role of marketing as a link between the organization and its customers.
| Skill | Salary | Demand |
|---|---|---|
|
Product Marketing
|
$192,414 |
5%
|
|
B2B
|
$190,581 |
4%
|
|
Innovation
|
$190,581 |
4%
|
|
Insight
|
$190,581 |
4%
|
|
Alignment
|
$190,581 |
4%
|
|
Marketing Strategy
|
$188,749 |
3%
|
