As of November 01, 2025, the average salary for a Marketing Director in Wayland, KY is $170,756 per year, which breaks down to an hourly rate of $82.
However, a Marketing Director's salary can vary significantly. Here’s a look at the typical salary range:
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Marketing Director Salaries by Percentile
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $183,298 | $15,275 | $3,525 | $88 |
| Average | $170,756 | $14,230 | $3,284 | $82 |
| 25th Percentile | $157,844 | $13,154 | $3,035 | $76 |
Connoisseur Media - Louisville, KY
Herbold Meckesheim GmbH - Frankfort, KY
Cafaro Company - Paducah, KY
SYNNEX - Paducah, KY
A Marketing Director's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, skills and company size can directly affect your earning potential.
Experience is a primary driver of a Marketing Director's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here’s how the average salary grows at different career stages:
| Levels | Salary |
|---|---|
| Entry Level Marketing Director | $162,659 |
| Intermediate Level Marketing Director | $163,841 |
| Senior Level Marketing Director | $165,416 |
| Specialist Level Marketing Director | $167,386 |
| Expert Level Marketing Director | $169,355 |
What Am I Worth?
Salaries can also vary between different cities, even within the same state. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different Kentucky cities:
Demanded Skills for the Role:
| Skills | Demand Percentage |
|---|---|
| Leadership | 9.09% |
| Business Development | 2.09% |
| Marketing Strategy | 1.41% |
| Skill | Salary | Salary % Increase |
|---|---|---|
|
Product Marketing
|
$179,294 |
5%
|
|
B2B
|
$177,586 |
4%
|
|
Innovation
|
$177,586 |
4%
|
|
Insight
|
$177,586 |
4%
|
|
Alignment
|
$177,586 |
4%
|
|
Marketing Strategy
|
$175,879 |
3%
|
Understanding how a Marketing Director's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.
| Annual Salary | Monthly Pay | Weekly Pay | Hourly Wage | |
|---|---|---|---|---|
| 75th Percentile | $183,298 | $15,275 | $3,525 | $88 |
| Average | $170,756 | $14,230 | $3,284 | $82 |
| 25th Percentile | $157,844 | $13,154 | $3,035 | $76 |
Ready to take the next step in your career? Browse thousands of current Marketing Director job openings on our job board. Use the search bar below to find your perfect match.
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