As of February 01, 2025, the average annual salary for a Product/Brand Marketing Manager in Ann Arbor, MI is $147,336. Salary.com reports that pay typically ranges from $130,816 to $164,676, with most professionals earning between $115,776 and $180,463.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $160,503 | $13,375 | $3,087 | $77 |
| Average | $143,602 | $11,967 | $2,762 | $69 |
| 25th Percentile | $127,501 | $10,625 | $2,452 | $61 |
An entry-level Product/Brand Marketing Manager with under 1 year experience makes about $140,021. With less than 2 years of experience, a mid-level Product/Brand Marketing Manager makes around $140,787. After 2-4 years, the Product/Brand Marketing Manager pay rises to about $142,575. Those senior Product/Brand Marketing Manager with 5-8 years of experience earn roughly $144,619, and those Product/Brand Marketing Manager having 8 years or more experience are expected to earn about $146,926 on average.
| Levels | Salary |
|---|---|
| Entry Level Product/Brand Marketing Manager | $140,021 |
| Intermediate Level Product/Brand Marketing Manager | $140,787 |
| Senior Level Product/Brand Marketing Manager | $142,575 |
| Specialist Level Product/Brand Marketing Manager | $144,619 |
| Expert Level Product/Brand Marketing Manager | $146,926 |
| Entry Level | 2% |
| Mid Level | 2% |
| Senior Level | 1% |
| Top Level | 1% |
| Experienced | 2% |
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Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.
Initiative: Taking decisive action and initiating plans independently to address problems, improve professional life, and achieve goals.
Marketing Communications: Marketing communications (MC, marcom(s), marcomm(s)) uses different marketing channels and tools in combination: Marketing communication channels focus on any way a business communicates a message to its desired market, or the market in general. A marketing communication tool can be anything from: advertising, personal selling, direct marketing, sponsorship, communication, and promotion to public relations. MC are made up of the marketing mix which is made up of 4P's: Price, Promotion, Place and Product, for a business selling goods, and made up of 7P's: Price, Promotion, Place, Product, People, Physical evidence and Process, for a service based business.
New Product Development: In business and engineering, new product development (NPD) covers the complete process of bringing a new product to market. A central aspect of NPD is product design, along with various business considerations. New product development is described broadly as the transformation of a market opportunity into a product available for sale. The product can be tangible (something physical which one can touch) or intangible (like a service, experience, or belief), though sometimes services and other processes are distinguished from "products." NPD requires an understanding of customer needs and wants, the competitive environment, and the nature of the market. Cost, time and quality are the main variables that drive customer needs. Aiming at these three variables, innovative companies develop continuous practices and strategies to better satisfy customer requirements and to increase their own market share by a regular development of new products. There are many uncertainties and challenges which companies must face throughout the process. The use of best practices and the elimination of barriers to communication are the main concerns for the management of the NPD .[citation needed]
| Skill | Salary | Demand |
|---|---|---|
|
Agile Methodology
|
$160,596 |
9%
|
|
Product Management
|
$153,229 |
4%
|
|
Go To Market
|
$151,756 |
3%
|
|
Product Marketing
|
$151,756 |
3%
|
|
Product Packaging
|
$150,283 |
2%
|
|
Product Launch
|
$150,283 |
2%
|
