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Social Media Strategist II Salary in the United States

How much does a Social Media Strategist II make in the United States?

As of March 01, 2026, the average salary for a Social Media Strategist II in the United States is $69,908 per year, which breaks down to an hourly rate of $34.

However, a Social Media Strategist II's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $82,330
  • Majority Range (25th-75th percentile): $62,012 to $76,410
  • Entry-Level (10th percentile): $54,823
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View as table View as graph 25% $62,012 10% $54,823 90% $82,330 75% $76,410 $69,908 50%(Median) Didn’t find job title? Click

Social Media Strategist II Salaries by Percentile

Annual
Salary
Monthly
Pay
Weekly
Pay
Hourly
Wage
75th Percentile $76,410 $6,368 $1,469 $37
Average $69,908 $5,826 $1,344 $34
25th Percentile $62,012 $5,168 $1,193 $30
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Key Factors That Influence Social Media Strategist II Salaries

A Social Media Strategist II's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.

How Experience Level Affects Social Media Strategist Salaries?

Experience is a primary driver of a Social Media Strategist II's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Social Media Strategist I (0-2 years): $59,096
  • Social Media Strategist II (2-4 years): $69,908
  • Social Media Strategist III (4-7 years): $91,720
  • Social Media Strategy Supervisor (7+ years): $99,176
  • Social Media Strategy Manager (7+ years): $112,748
Job Role Years of Experience Average Salary
Social Media Strategist I0-2 years$59,096
Social Media Strategist II2-4 years$69,908
Social Media Strategist III4-7 years$91,720
Social Media Strategy Supervisor7+ years$99,176
Social Media Strategy Manager7+ years$112,748
$59,096 Social Me...
$69,908 Social Me...
$91,720 Social Me...
$99,176 Social Me...
$112,748 Social Me...
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What Am I Worth?

Top Paying Cities for Social Media Strategist IIs

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $88,175
  • San Francisco: $87,308
  • Oakland: $85,372

Social Media Strategist II Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Social Media Strategist II's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on March 01, 2026

Social Media Strategist II Salary Growth & Career Path

Promotions are the fastest way to increase your earnings. As a Social Media Strategist II, you have the following paths for advancement. The table below compares the salary raises for common next-step roles. By comparing these figures, you can choose the career path that best meets your financial goals.

Social Media Strategist II Salary Growth and Career Path
Next Step Role Estimate Salary Projected Raise
Social Media Analyst III $91,174 30%
Social Media Strategist III $91,720 31%
Social Media Communications Specialist III $91,616 31%

Most common benefits for Social Media Strategist II

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401(k)
Disability
Healthcare
Pension
Time Off (days)
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Common company salaries for Social Media Strategist II

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FAQ about Social Media Strategist II

1. Where can a Social Media Strategist II earn the most?

A Social Media Strategist II's earning potential can vary widely depending on several factors, including location, industry, experience, education, and the specific employer. According to the latest salary data by Salary.com, a Social Media Strategist II earns the most in San Jose, CA, where the annual salary of a Social Media Strategist II is $88,175.

2. What is the highest pay for Social Media Strategist II?

The highest pay for Social Media Strategist II is $82,330.

3. What is the lowest pay for Social Media Strategist II?

The lowest pay for Social Media Strategist II is $54,823.

4. What are the responsibilities of Social Media Strategist II?

Develops strategies to improve the number of followers, engagement, and brand recognition across social media platforms. Researches target audiences and collaborates with the marketing/social media team to develop effective strategies. Innovates ways to engage online influencers to drive brand awareness. Tracks performance of various social media initiatives and develops/implements changes to improve business results. Identifies new social media trends that can benefit the organization. Creates reports and presentations to communicate findings. Requires a bachelor's degree. Typically reports to a manager. Occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. Typically requires 2-4 years of related experience.

Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

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