As of March 01, 2026, the average salary for a Social Media Strategist II in the United States is $69,908 per year, which breaks down to an hourly rate of $34.
However, a Social Media Strategist II's salary can vary significantly. Here’s a look at the typical salary range:
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A Social Media Strategist II's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.
Experience is a primary driver of a Social Media Strategist II's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:
| Job Role | Years of Experience | Average Salary |
|---|---|---|
| Social Media Strategist I | 0-2 years | $59,096 |
| Social Media Strategist II | 2-4 years | $69,908 |
| Social Media Strategist III | 4-7 years | $91,720 |
| Social Media Strategy Supervisor | 7+ years | $99,176 |
| Social Media Strategy Manager | 7+ years | $112,748 |
What Am I Worth?
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Social Media Strategist IIs. For example, consider the average annual salaries in these key locations:
Understanding how a Social Media Strategist II's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.
Last Updated on March 01, 2026Promotions are the fastest way to increase your earnings. As a Social Media Strategist II, you have the following paths for advancement. The table below compares the salary raises for common next-step roles. By comparing these figures, you can choose the career path that best meets your financial goals.
| Next Step Role | Estimate Salary | Projected Raise |
|---|---|---|
| Social Media Analyst III | $91,174 | 30% |
| Social Media Strategist III | $91,720 | 31% |
| Social Media Communications Specialist III | $91,616 | 31% |
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A Social Media Strategist II's earning potential can vary widely depending on several factors, including location, industry, experience, education, and the specific employer. According to the latest salary data by Salary.com, a Social Media Strategist II earns the most in San Jose, CA, where the annual salary of a Social Media Strategist II is $88,175.
The highest pay for Social Media Strategist II is $82,330.
The lowest pay for Social Media Strategist II is $54,823.
Develops strategies to improve the number of followers, engagement, and brand recognition across social media platforms. Researches target audiences and collaborates with the marketing/social media team to develop effective strategies. Innovates ways to engage online influencers to drive brand awareness. Tracks performance of various social media initiatives and develops/implements changes to improve business results. Identifies new social media trends that can benefit the organization. Creates reports and presentations to communicate findings. Requires a bachelor's degree. Typically reports to a manager. Occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. Typically requires 2-4 years of related experience.
Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.
We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)
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