How much does a Social Media Analyst make in the United States? The average Social Media Analyst salary in the United States is $68,965 as of April 26, 2022, but the range typically falls between $59,585 and $82,035. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.
Social Media Analyst collects and analyzes data related to social media marketing campaigns. Assists organizations in identifying appropriate social media channels for their specific business needs, and tailors campaigns to the target audience. Being a Social Media Analyst tracks performance of various social media initiatives and develops/implements changes to improve business results. Typically requires a bachelor's degree. Additionally, Social Media Analyst typically reports to a supervisor or manager. The Social Media Analyst gains exposure to some of the complex tasks within the job function. Occasionally directed in several aspects of the work. To be a Social Media Analyst typically requires 2 to 4 years of related experience. (Copyright 2022 Salary.com)... View full job description
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These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Social Media Analyst in the United States. The base salary for Social Media Analyst ranges from $59,585 to $82,035 with the average base salary of $68,965. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $60,289 to $86,710 with the average total cash compensation of $70,729.