Traffic Director Salary in the United States

How much does a Traffic Director make in the United States?

As of April 01, 2026, the average salary for a Traffic Director in the United States is $129,692 per year, which breaks down to an hourly rate of $62.

However, a Traffic Director's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $164,114
  • Majority Range (25th-75th percentile): $118,122 to $147,710
  • Entry-Level (10th percentile): $107,588
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View as table View as graph 25% $118,122 10% $107,588 90% $164,114 75% $147,710 $129,692 50%(Median) Didn’t find job title? Click

Traffic Director Salaries by Percentile

Annual
Salary
Monthly
Pay
Weekly
Pay
Hourly
Wage
75th Percentile $147,710 $12,309 $2,841 $71
Average $129,692 $10,808 $2,494 $62
25th Percentile $118,122 $9,844 $2,272 $57
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Key Factors That Influence Traffic Director Salaries

A Traffic Director's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.

How Experience Level Affects Traffic Director Salaries?

Experience is a primary driver of a Traffic Director's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Traffic Supervisor (3-5 years): $83,088
  • Traffic Manager (5+ years): $107,408
  • Traffic Director (5+ years): $129,692
Job Role Years of Experience Average Salary
Traffic Supervisor3-5 years$83,088
Traffic Manager5+ years$107,408
Traffic Director5+ years$129,692
$83,088 Traffic S...
$107,408 Traffic M...
$129,692 Traffic D...
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What Am I Worth?

Top Paying Cities for Traffic Directors

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $163,581
  • San Francisco: $161,972
  • Oakland: $158,380

What Skills Can Increase a Traffic Director's Salary?

Demanded Skills for the Role:

  • Customer Service (Mentioned in 11.76% Job Postings): Customer service is the provision of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on employees "who can adjust themselves to the personality of the guest". Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback. From the point of view of an overall sales process engineering effort, customer service plays an important role in an organization's ability to generate income and revenue. From that perspective, customer service should be included as part of an overall approach to systematic improvement. One good customer service experience can change the entire perception a customer holds towards the organization.
  • Billing (Mentioned in 5.04% Job Postings): Billing refers to the aspect of banking, whereby someone is charged accurately for what item they purchased.
  • Customer Satisfaction (Mentioned in 1.68% Job Postings): Customer satisfaction (often abbreviated as CSAT, more correctly CSat) is a term frequently used in marketing. It is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as "the number of customers, or percentage of total customers, whose reported experience with a firm, its products, or its services (ratings) exceeds specified satisfaction goals." The Marketing Accountability Standards Board (MASB) endorses the definitions, purposes, and constructs of classes of measures that appear in Marketing Metrics as part of its ongoing Common Language in Marketing Project. In a survey of nearly 200 senior marketing managers, 71 percent responded that they found a customer satisfaction metric very useful in managing and monitoring their businesses. It is seen as a key performance indicator within business and is often part of a Balanced Scorecard. In a competitive marketplace where businesses compete for customers, customer satisfaction is seen as a key differentiator and increasingly has become a key element of business strategy.
See More Skills
Skills Demand Percentage
Customer Service 11.76%
Billing 5.04%
Customer Satisfaction 1.68%
What skills can make your compensation higher?
Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a Traffic Director's salary.
  • Accountability: Can increase your salary by up to 26%.
  • Microsoft Office: Can increase your salary by up to 15%.
  • Sales Management: Can increase your salary by up to 15%.
Skill Salary Salary % Increase
Accountability
$163,412
26%
Microsoft Office
$149,146
15%
Sales Management
$149,146
15%
Coordination
$145,255
12%
Planning
$145,255
12%
Scheduling
$142,661
10%
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How Education impacts a Traffic Director's Salary?

Your level of education can impact your salary potential. While many Traffic Directors enter the field with a Bachelor's Degree degree, higher education can lead to more specialized and higher-paying roles.

According to our 100% employer-reported salary data, the median salary for a Traffic Director with a Bachelor's Degree is between $120,664 and $132,013).

Traffic Director Salaries by Degree Level

Typical Education for Traffic Director
Degree Level % of user with this level of education
No Diploma 12.5%
High School 12.5%
Associates 37.5%
Bachelors 50.0%
Masters 37.5%
Doctorate 0.0%
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Traffic Director Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Traffic Director's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on April 01, 2026

Salary Trends for Traffic Director

Salaries for a Traffic Director can change over time, reflecting shifts in market demand and the overall economy. The median salary decreased from $124,732 in 2023 to around $122,370 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Traffic Director salary trends, .

Average Annual Salary of Traffic Director Over Time

2022
$???
2023
$124,732
2024
$123,516
2025
$122,370
2026
$???
2027
$???
Year Average Annual Salary
2022
View More
2023 $124,732
2024 $123,516
2025 $122,370
2026
View More
2027
View More

Most common benefits for Traffic Director

Social Security
401(k)
Disability
Healthcare
Pension
Time Off (days)
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Common company salaries for Traffic Director

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FAQ about Traffic Director

1. Where can a Traffic Director earn the most?

A Traffic Director's earning potential can vary widely depending on several factors, including location, industry, experience, education, and the specific employer. According to the latest salary data by Salary.com, a Traffic Director earns the most in San Jose, CA, where the annual salary of a Traffic Director is $163,581.

2. What is the highest pay for Traffic Director?

The highest pay for Traffic Director is $164,114.

3. What is the lowest pay for Traffic Director?

The lowest pay for Traffic Director is $107,588.

4. What are the responsibilities of Traffic Director?

Plans and directs an organization's transportation, freight pricing, and logistics operations. Negotiates contracts with carriers, freight brokers, and third-party logistics providers to secure favorable rates and maintain quality service. Develops strategies to analyze shipping rates, transportation costs, and traffic patterns to optimize freight movement and reduce expenses. Maintains awareness of industry developments and disruptions to navigate and reduce impacts on an organization's operations and bottom-line. Analyzes rate structures and forecasts to identify cost-savings while maintaining service quality and performance metrics. Requires a bachelor's degree. Typically reports to top management. Typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. Typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments.

Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

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