The salary of a VP of Marketing in the United States varies depending on several factors, including experience, location, education level, marketing trend and company sizes.
As of March 01, 2025, the average hourly pay of VP of Marketing in the United States is $115. While Salary.com is seeing that the highest pay for VP of Marketing in the US can go up to $142 and the lowest down to $92, but most earn between $103 and $129. Salary.com shows the average base salary (core compensation), as well as the average total cash compensation for the job of VP of Marketing in the United States.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $269,123 | $22,427 | $5,175 | $129 |
| Average | $239,309 | $19,942 | $4,602 | $115 |
| 25th Percentile | $213,815 | $17,818 | $4,112 | $103 |
As of March 01, 2025, Salary.com is seeing that an entry-level VP of Marketing with under 1 year experience makes about $220,526. With less than 2 years of experience, a mid-level VP of Marketing makes around $222,767. After 2-4 years, the VP of Marketing pay rises to about $225,754. Those senior VP of Marketing with 5-8 years of experience earn roughly $229,489, and those VP of Marketing having 8 years or more experience is expected to earn about $233,224 on average.
| Levels | Salary |
|---|---|
| Entry Level VP of Marketing | $220,526 |
| Intermediate Level VP of Marketing | $222,767 |
| Senior Level VP of Marketing | $225,754 |
| Specialist Level VP of Marketing | $229,489 |
| Expert Level VP of Marketing | $233,224 |
| Entry Level | 8% |
| Mid Level | 7% |
| Senior Level | 6% |
| Top Level | 4% |
| Experienced | 3% |
Salaries in the United States can vary significantly from state to state due to a multitude of factors, including cost of living, local economic conditions, and industry presence.
For example, as of March 01, 2025, the average yearly salary of VP of Marketing is $263,958 in California and in Massachusetts, the average annual salary goes to $260,369. While in New Jersey, a VP of Marketing earns $262,283 per year.
What Am I Worth?
Salaries in the United States can vary significantly from city to city due to a multitude of factors, including cost of living, local economic conditions, and industry presence.
For example, as of March 01, 2025, the average yearly salary of VP of Marketing in San Francisco, CA is $299,137 and in New York, NY, the average annual salary goes to $279,513. While a VP of Marketing earns $268,266 per year in Boston, MA.
For those exploring the changing dynamics of VP of Marketing salaries, Salary.com offers detailed insights through our Job Trending in CA Labor Market analysis. As of March 01, 2025, our research highlights a notable shift in VP of Marketing compensation over the past six years. For instance, the median salary has moved from $212,056 in 2023 to about $214,383 in 2024 (for a comprehensive analysis of VP of Marketing salary trends, click here). It's crucial to consider several elements, including geographical location, experience level, industry demand, and economic development, as they play a significant role in influencing salary variations.
Salary.com job board provides millions of VP of Marketing information for you to search for. Click on search button below to see VP of Marketing job openings or enter a new job title here.
Here are companies hiring for VP of Marketing and their salaries, click below for more details.
| Core Compensation | ||||
| Core Compensation | Median | % of Total | ||
| Base Salary | $239,309 | 62.9% | ||
| Bonus | $52,316 | 13.8% | ||
| Value of Benefits | ||||
| Core Compensation | Median | % of Total | ||
| Social Security | $14,682 | 3.9% | ||
| 401K/403B | $10,500 | 2.8% | ||
| Disability | $5,832 | 1.5% | ||
| Healthcare | $8,352 | 2.2% | ||
| Pension | $13,500 | 3.5% | ||
| Time Off | $35,892 | 9.4% | ||
| Total Compensation | $380,384 | 100% | ||
| Degree Level | % of user with this level of education |
|---|---|
| High School | 2.3% |
| Associates | 1.8% |
| Bachelors | 35.7% |
| Masters | 58.5% |
| Doctorate | 1.8% |
What Am I Worth?
VP of Marketing plans and oversees an organization's marketing objectives, strategies, programs, and policies. Translates the overall marketing vision into integrated business plans, tactics, and deliverables. Being a VP of Marketing assists with developing marketing goals, budgets, and strategies and ensures alignment with greater business goals. Provides budgetary oversight and controls to marketing initiatives and delegates resources and teams to execute short-term and long-term marketing plans. Additionally, VP of Marketing plans and directs critical marketing functions, including market research, communications, and product planning. Evaluates and improves operational processes and policies. Requires a bachelor's degree. Typically reports to top management. The VP of Marketing manages a departmental function within a broader corporate function. Develops major goals to support broad functional objectives. Approves policies developed within various sub-functions and departments. Typical
Specify the abilities and skills that a person needs in order to carry out the specified job duties. Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.
Leadership: Knowledge of and ability to employ effective strategies that motivate and guide other members within our business to achieve optimum results.
Client Relationship: Client relationship managemen is focused on building relationships with clients to ensure that their needs are met, they are satisfied with the services and/or products provided by the company.
Accounting: Creating financial statements and reports based on the summary of financial and business transactions.
