What are the main factors that influence a Director, Marketing Analytics's salary?

The primary factors are: 1) Experience Level, 2) Geographic Location, 3) Education/Skills, 4) Company Size & Industry

What industry pays the highest salary for Director, Marketing Analytics?

The Media industry offers the highest average compensation for Director, Marketing Analytics roles, with salaries approximately 40% above the market median.

How does experience change A Director, Marketing Analytics's salary?

A Director, Marketing Analytics's salary grows with experience: a Marketing Manager (5+ years)earns $138,659, a Marketing Senior Manager (5+ years)earns $180,539, a Director, Marketing Analytics (5+ years)earns $222,048, a VP of Marketing (5+ years)earns $280,353, an SVP of Marketing (5+ years)earns $350,365,

What are the highest paying states for a Director, Marketing Analytics?

Director, Marketing Analytics salary varies significantly by state. The top 3 highest paying states for Director, Marketing Analytics roles are District of Columbia $223,247, California $222,400, Massachusetts $219,436. These tech hubs typically pay 10-15% above the national average.

How much do different types of Director, Marketing Analytics roles make?

Salaries for Director, Marketing Analytics level roles vary by specialization: Digital Metrics/Analytics Marketing Director: $203,580; Director of Marketing Strategy & Analytics: $193,170; Director Of Marketing Analytics: $189,145; Marketing Data Analytics Director: $181,676; CRM Marketing Analytics Director: $178,690.

Director, Marketing Analytics Salary in District of Columbia

How much does a Director, Marketing Analytics make in District of Columbia?

As of August 01, 2026, the average salary for a Director, Marketing Analytics in District of Columbia is $223,247 per year, which breaks down to an hourly rate of $107.

However, a Director, Marketing Analytics's salary can vary significantly. Here’s a look at the typical salary range:

Top Earners (90th percentile): $254,411
Majority Range (25th-75th percentile): $206,135 to $239,559
Entry-Level (10th percentile): $190,556

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Director, Marketing Analytics Salaries by Percentile

	Annual Salary	Monthly Pay	Weekly Pay	Hourly Wage
75th Percentile	$239,559	$19,963	$4,607	$115
Average	$223,247	$18,604	$4,293	$107
25th Percentile	$206,135	$17,178	$3,964	$99

You may get higher pay by adjusting the following factors:

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Key Factors That Influence Director, Marketing Analytics Salaries

A Director, Marketing Analytics's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.

How Experience Level Affects Director, Marketing Analytics Salaries?

Experience is a primary driver of a Director, Marketing Analytics's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here’s how the average salary grows at different career stages:

Entry-Level (less than 1 year): $138,659
Early Career (1-2 years): $180,539
Mid-Level (2-4 years): $222,048
Senior-Level (5-8 years): $280,353
Expert (over 8 years): $350,365

Levels	Salary
Marketing... Level Director, Marketing Analytics	$138,659
Marketing... Level Director, Marketing Analytics	$180,539
Director,... Level Director, Marketing Analytics	$222,048
VP of Mar... Level Director, Marketing Analytics	$280,353
SVP of Ma... Level Director, Marketing Analytics	$350,365

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What Am I Worth?

How Do Director, Marketing Analytics Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Director, Marketing Analytics. For example, consider the average annual salaries in these key locations:

District of Columbia: $223,247.
California: $222,400.
Massachusetts: $219,436.

District of Columbia $223,247 California $222,400 Massachusetts $219,436 Washington $218,630 New Jersey $218,549 Alaska $218,267 Connecticut $215,484 New York $214,355

Hawaii $210,746 Rhode Island $209,052 Maryland $207,903 Minnesota $206,330 Colorado $205,725 Illinois $205,523 Oregon $204,757 Delaware $204,193

New Hampshire $203,838 Virginia $203,043 Pennsylvania $200,725 Nevada $199,555 North Dakota $199,172 Michigan $198,567 Wisconsin $198,345 Vermont $197,902

Texas $196,672 Maine $196,591 Arizona $196,470 Ohio $196,329 Georgia $194,474 Indiana $193,547 Wyoming $193,365 Utah $193,083

Iowa $192,962 Kansas $191,994 Louisiana $191,712 North Carolina $191,611 Missouri $191,571 Florida $190,784 Montana $190,361 Nebraska $189,958

Kentucky $189,736 South Carolina $188,929 Tennessee $188,425 Idaho $188,223 New Mexico $186,752 Oklahoma $186,429 Alabama $185,239 South Dakota $183,243

Arkansas $182,154 West Virginia $181,570 Mississippi $179,815

Top Paying Cities for Director, Marketing Analytics

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

Parcel Return Service: $222,035
Washington: $222,037
Naval Anacost Annex: $222,027

Parcel Return Service, DC $222,035 Washington, DC $222,037 Naval Anacost Annex, DC $222,027 Washington Navy Yard, DC $222,035

Director, Marketing Analytics Salary by Industry: Top Paying Sectors

For Director, Marketing Analytics roles, the industry you choose can affect earning potential by as much as 80% (the gap between the highest and lowest paying industries). Data shows that the Media and Construction sectors offer the strongest compensation, at 40% above the average. In contrast, Director, Marketing Analytics positions in MFG Durable or Edu., Gov't. & Nonprofit typically offer lower base pay, as these industries often view Director, Marketing Analytics as a support function rather than a direct revenue driver.

The top paying industries for a Director, Marketing Analytics

Industry Sector	Average Annual Salary	Average Hourly Rate	Pay vs.Avg
Media	$312,546	$150.0	40%
Construction	$290,221	$140.0	30%
Aerospace & Defense	$279,059	$134.0	25%
Insurance	$267,896	$129.0	20%
Healthcare	$256,734	$123.0	15%

Director, Marketing Analytics Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Director, Marketing Analytics's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on August 01, 2026

$206,135

Average $223,247/year

$239,559

$17,178

Average $18,604/month

$19,963

$3,964

Average $4,293/week

$4,607

$99

Average $107/hour

$115

	Annual Salary	Monthly Pay	Weekly Pay	Hourly Wage
75th Percentile	$239,559	$19,963	$4,607	$115
Average	$223,247	$18,604	$4,293	$107
25th Percentile	$206,135	$17,178	$3,964	$99

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