Know your market value with insights across roles — from individual contributors to executive pay and overall company compensation trends.
Access a suite of powerful calculators to make data-driven career decisions.
Automate pay cycles, manage job architectures, and ensure pay equity with AI-powered compensation platforms.
Access validated salary benchmarks, labor market trends, and minimum wage data to stay competitive.
Participate in and purchase industry-specific salary surveys to obtain the most accurate, peer-reported pay data.
As of August 01, 2026, the average salary for a Director, Marketing Analytics in California is $222,400 per year, which breaks down to an hourly rate of $107.
However, a Director, Marketing Analytics's salary can vary significantly. Here’s a look at the typical salary range:
Compensation Planning
Develop a Job Description
Pay Equity
2026 Compensation Trend
AI-Powered Talent
Smart Recruiting
Director, Marketing Analytics Salaries by Percentile
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $238,651 | $19,888 | $4,589 | $115 |
| Average | $222,400 | $18,533 | $4,277 | $107 |
| 25th Percentile | $205,353 | $17,113 | $3,949 | $99 |
BeiGene, Ltd. - San Carlos, CA
Synergy Direct LLC - San Diego, CA
Twilio - San Francisco, CA
WelbeHealth - Los Angeles, CA
A Director, Marketing Analytics's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.
Experience is a primary driver of a Director, Marketing Analytics's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here’s how the average salary grows at different career stages:
| Levels | Salary |
|---|---|
| Marketing... Level Director, Marketing Analytics | $138,133 |
| Marketing... Level Director, Marketing Analytics | $179,854 |
| Director,... Level Director, Marketing Analytics | $221,205 |
| VP of Mar... Level Director, Marketing Analytics | $279,289 |
| SVP of Ma... Level Director, Marketing Analytics | $349,036 |
What Am I Worth?
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Director, Marketing Analytics. For example, consider the average annual salaries in these key locations:
Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:
For Director, Marketing Analytics roles, the industry you choose can affect earning potential by as much as 80% (the gap between the highest and lowest paying industries). Data shows that the Media and Construction sectors offer the strongest compensation, at 40% above the average. In contrast, Director, Marketing Analytics positions in MFG Durable or Edu., Gov't. & Nonprofit typically offer lower base pay, as these industries often view Director, Marketing Analytics as a support function rather than a direct revenue driver.
| Industry Sector | Average Annual Salary | Average Hourly Rate | Pay vs.Avg |
|---|---|---|---|
| Media | $311,360 | $150.0 | 40% |
| Construction | $289,120 | $139.0 | 30% |
| Aerospace & Defense | $278,000 | $134.0 | 25% |
| Insurance | $266,880 | $128.0 | 20% |
| Healthcare | $255,760 | $123.0 | 15% |
Understanding how a Director, Marketing Analytics's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.
| Annual Salary | Monthly Pay | Weekly Pay | Hourly Wage | |
|---|---|---|---|---|
| 75th Percentile | $238,651 | $19,888 | $4,589 | $115 |
| Average | $222,400 | $18,533 | $4,277 | $107 |
| 25th Percentile | $205,353 | $17,113 | $3,949 | $99 |
Ready to take the next step in your career? Browse thousands of current Director, Marketing Analytics job openings on our job board. Use the search bar below to find your perfect match.
Vesync
Tustin, CA
Vesync | Tustin, CA
Job Description. Job Description. The Company. . VeSync is a portfolio company with brands that cover different categories of health & wellness products. W... more
3 Days Ago
Quality Mobile Home Services
Lake Elsinore, CA
Quality Mobile Home Services | Lake Elsinore, CA
Job Description. Job Description. Marketing and Analytics SpecialistAbout Our CompanyQuality Mobile Home Services, Inc. (QMHS) is a trusted leader in mobil... more
3 Days Ago
AmeriPharma
Laguna Hills, CA
AmeriPharma | Laguna Hills, CA
Job Description. Job Description. About AmeriPharma. AmeriPharma is a rapidly growing healthcare company where you will have the opportunity to contribute ... more
4 Days Ago
Speak LLC
San Francisco, CA
Speak LLC | San Francisco, CA
About This RoleAs the Lead for Marketing Analytics at Speak, you'll own the systems, insights, and experimentation frameworks that power our global growth.... more
5 Days Ago
Embarcadero Media Foundation
Palo Alto, CA
Embarcadero Media Foundation | Palo Alto, CA
Email Marketing And Analytics SpecialistEmbarcadero Media Foundation, the Peninsula's leading media company, seeks an experienced, hands-on, adaptable Emai... more
5 Days Ago
eClercx
San Francisco, CA
eClercx | San Francisco, CA
Marketing Analytics ManagerLocation:San Francisco, US (Hybrid)Type:Full-timeDepartment:TechnologyJob SummaryWe are seeking a highly organized and data-driv... more
5 Days Ago
Get a Salary Increase
Analyze the market and your qualifications to negotiate your salary with confidence.
Search Job Openings
Search thousands of open positions to find your next opportunity.
Adjust Employee Salary
Individualize employee pay based on unique job requirements and personal qualifications.
Price My Industry Jobs
Get the latest market price for benchmark jobs and jobs in your industry.
Use Salary.com's Cost of Living Calculator to find out what income you need to maintain your standard of living in a different city and how much more or less money you need to budget for basic expenses.
Explore Cost of Living CalculatorSalary.com experts will help you thrive your workplaces.
Salary.com provides salary survey data for thousands of industry Jobs.
Salary.com salary estimates, histograms, trends, and comparisons are derived from both employer job postings and third-party data sources. We also provide multiple percentiles of salary information for your reference, click here to know Why the Salary Midpoint Formula Is Crucial to Getting Pay Equity Right. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.
Salary.com's CompAnalyst platform offers:
