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As of August 01, 2026, the average salary for a Director, Marketing Analytics in Texas is $196,672 per year, which breaks down to an hourly rate of $95.
However, a Director, Marketing Analytics's salary can vary significantly. Here’s a look at the typical salary range:
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Director, Marketing Analytics Salaries by Percentile
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $211,042 | $17,587 | $4,059 | $101 |
| Average | $196,672 | $16,389 | $3,782 | $95 |
| 25th Percentile | $181,597 | $15,133 | $3,492 | $87 |
Neighborly - Irving, TX
Globalchannelmanagement - Texas City, TX
Artech - Austin, TX
Sonar - Austin, TX
A Director, Marketing Analytics's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.
Experience is a primary driver of a Director, Marketing Analytics's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here’s how the average salary grows at different career stages:
| Levels | Salary |
|---|---|
| Marketing... Level Director, Marketing Analytics | $122,153 |
| Marketing... Level Director, Marketing Analytics | $159,048 |
| Director,... Level Director, Marketing Analytics | $195,615 |
| VP of Mar... Level Director, Marketing Analytics | $246,980 |
| SVP of Ma... Level Director, Marketing Analytics | $308,658 |
What Am I Worth?
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Director, Marketing Analytics. For example, consider the average annual salaries in these key locations:
Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:
For Director, Marketing Analytics roles, the industry you choose can affect earning potential by as much as 80% (the gap between the highest and lowest paying industries). Data shows that the Media and Construction sectors offer the strongest compensation, at 40% above the average. In contrast, Director, Marketing Analytics positions in MFG Durable or Edu., Gov't. & Nonprofit typically offer lower base pay, as these industries often view Director, Marketing Analytics as a support function rather than a direct revenue driver.
| Industry Sector | Average Annual Salary | Average Hourly Rate | Pay vs.Avg |
|---|---|---|---|
| Media | $275,341 | $132.0 | 40% |
| Construction | $255,673 | $123.0 | 30% |
| Aerospace & Defense | $245,840 | $118.0 | 25% |
| Insurance | $236,006 | $113.0 | 20% |
| Healthcare | $226,173 | $109.0 | 15% |
Understanding how a Director, Marketing Analytics's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.
| Annual Salary | Monthly Pay | Weekly Pay | Hourly Wage | |
|---|---|---|---|---|
| 75th Percentile | $211,042 | $17,587 | $4,059 | $101 |
| Average | $196,672 | $16,389 | $3,782 | $95 |
| 25th Percentile | $181,597 | $15,133 | $3,492 | $87 |
Ready to take the next step in your career? Browse thousands of current Director, Marketing Analytics job openings on our job board. Use the search bar below to find your perfect match.
TransPerfect
Dallas, TX
TransPerfect | Dallas, TX
A leading language solutions provider is seeking an experienced Marketing Subject Matter Expert to enhance AI and analytics project outcomes.The ideal cand... more
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Dallas, TX
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Centene Corporation
Austin, TX
Centene Corporation | Austin, TX
You could be the one who changes everything for our 28 million members. Centene is transforming the health of our communities, one person at a time. As a d... more
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Gartner
Irving, TX
Gartner | Irving, TX
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HOLT Group
San Antonio, TX
HOLT Group | San Antonio, TX
Job Description. Job Description. Description. The Marketing Analytics & Digital Growth Manager is responsible for leading the measurement, analysis, attri... more
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