What are the main factors that influence a Marketing Analyst's salary?

The primary factors are: 1) Experience Level, 2) Geographic Location, 3) Education/Skills, 4) Company Size & Industry

How does experience change A Marketing Analyst's salary?

A Marketing Analyst's salary grows with experience: a Marketing Specialist I (0-2 years)earns $54,726, a Marketing Specialist II (2-4 years)earns $72,768, a Marketing Analyst (4-7 years)earns $91,419, a Marketing Specialist IV (7+ years)earns $111,738, a Marketing Specialist V (7-10 years)earns $163,317,

What are the highest paying states for a Marketing Analyst?

Marketing Analyst salary varies significantly by state. The top 3 highest paying states for Marketing Analyst roles are District of Columbia $102,123, California $101,735, Massachusetts $100,380. These tech hubs typically pay 10-15% above the national average.

How much do different types of Marketing Analyst roles make?

Salaries for Marketing Analyst level roles vary by specialization: Channel Marketing Analyst V: $159,030; Marketing Data Analyst V: $154,783; Marketing Data Analyst IV: $126,699; Channel Marketing Analyst IV: $118,021; Channel Marketing Analyst III: $94,415.

How do different companies affect a Marketing Analyst's salary?

Company size, industry, and compensation structure create significant salary variations for Marketing Analyst roles. Large, established industry leaders like C R Bard Inc ($128,509) and Henry Schein Canada ($124,697) offer base salaries 35-40% above the national average. In contrast, smaller firms or startups may offer closer to $82,041.

Marketing Analyst Salary in the United States

How much does a Marketing Analyst make in the United States?

As of April 01, 2026, the average salary for a Marketing Analyst in the United States is $92,235 per year, which breaks down to an hourly rate of $44.

However, a Marketing Analyst's salary can vary significantly. Here’s a look at the typical salary range:

Top Earners (90th percentile): $113,447
Majority Range (25th-75th percentile): $82,976 to $103,338
Entry-Level (10th percentile): $74,545

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Marketing Analyst Salaries by Percentile

	Annual Salary	Monthly Pay	Weekly Pay	Hourly Wage
75th Percentile	$103,338	$8,612	$1,987	$50
Average	$92,235	$7,686	$1,774	$44
25th Percentile	$82,976	$6,915	$1,596	$40

You may get higher pay by adjusting the following factors:

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Key Factors That Influence Marketing Analyst Salaries

A Marketing Analyst's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.

How Experience Level Affects Marketing Analyst Salaries?

Experience is a primary driver of a Marketing Analyst's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

Entry-Level (less than 1 year): $54,726
Early Career (1-2 years): $72,768
Mid-Level (2-4 years): $91,419
Senior-Level (5-8 years): $111,738
Expert (over 8 years): $163,317

Levels	Salary
Marketing... Level Marketing Analyst	$54,726
Marketing... Level Marketing Analyst	$72,768
Marketing... Level Marketing Analyst	$91,419
Marketing... Level Marketing Analyst	$111,738
Marketing... Level Marketing Analyst	$163,317

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What Am I Worth?

How Do Marketing Analyst Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Marketing Analysts. For example, consider the average annual salaries in these key locations:

District of Columbia: $102,123.
California: $101,735.
Massachusetts: $100,380.

District of Columbia $102,123 California $101,735 Massachusetts $100,380 Washington $100,011 New Jersey $99,974 Alaska $99,845 Connecticut $98,572 New York $98,055

Hawaii $96,404 Rhode Island $95,629 Maryland $95,104 Minnesota $94,384 Colorado $94,108 Illinois $94,015 Oregon $93,665 Delaware $93,407

New Hampshire $93,244 Virginia $92,881 Pennsylvania $91,820 Nevada $91,285 North Dakota $91,110 Michigan $90,833 Wisconsin $90,732 Vermont $90,529

Texas $89,966 Maine $89,929 Arizona $89,874 Ohio $89,809 Georgia $88,961 Indiana $88,537 Wyoming $88,454 Utah $88,324

Iowa $88,269 Kansas $87,826 Louisiana $87,697 North Carolina $87,651 Missouri $87,633 Florida $87,273 Montana $87,079 Nebraska $86,895

Kentucky $86,793 South Carolina $86,424 Tennessee $86,194 Idaho $86,102 New Mexico $85,428 Oklahoma $85,281 Alabama $84,736 South Dakota $83,823

Arkansas $83,325 West Virginia $83,058 Mississippi $82,255

Top Paying Cities for Marketing Analysts

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

San Jose: $116,336
San Francisco: $115,193
Oakland: $112,638

San Jose, CA $116,336

San Francisco, CA $115,193

Oakland, CA $112,638

New York, NY $106,891

Queens Village, NY $106,200

Paramus, NJ $105,462

Passaic, NJ $105,369

Bergenfield, NJ $105,277

Stamford, CT $105,139

Huntington, NY $105,047

Newark, NJ $104,447

Bridgeport, CT $104,263

New Brunswick, NJ $103,958

Vallejo, CA $103,765

Middlesex, NJ $103,709

Somerset, NJ $103,626

Petaluma, CA $103,414

Santa Cruz, CA $103,054

Boston, MA $102,870

Monterey, CA $102,409

Fairbanks, AK $102,344

Los Angeles, CA $102,169

Washington, DC $102,123

Seattle, WA $101,957

Santa Rosa, CA $101,938

Juneau, AK $101,671

Orange, CA $101,366

Anchorage, AK $101,200

Anaheim, CA $101,136

Santa Ana, CA $100,998

Nassau, NY $100,942

Long Beach, CA $100,905

Danbury, CT $100,878

Santa Maria, CA $100,564

Everett, WA $100,546

Bremerton, WA $100,094

Trenton, NJ $99,918

Sacramento, CA $99,881

San Diego, CA $99,835

Brockton, MA $99,798

Tacoma, WA $99,762

Santa Barbara, CA $99,632

Lowell, MA $99,264

New Suffolk, NY $99,227

Nashua, NH $99,116

Lompoc, CA $98,968

Ventura, CA $98,876

Stockton, CA $98,848

New Haven, CT $98,664

Atlantic City, NJ $98,424

Hartford, CT $98,221

Modesto, CA $98,175

Poughkeepsie, NY $97,972

New Britain, CT $97,926

Olympia, WA $97,797

Kennewick, WA $97,797

New London, CT $97,779

Norwich, CT $97,751

Lawrence, MA $97,705

Bakersfield, CA $97,446

Riverside, CA $97,317

New Bedford, MA $97,317

Richland, WA $97,225

Portsmouth, NH $97,151

Vineland, NJ $97,133

San Bernardino, CA $97,059

Boulder, CO $96,801

Worcester, MA $96,727

Portland, OR $96,644

Saint Paul, MN $96,533

Minneapolis, MN $96,533

Philadelphia, PA $96,404

Honolulu, HI $95,915

Springfield, MA $95,593

Providence, RI $95,583

Chicago, IL $95,316

Bellingham, WA $95,205

Baltimore, MD $95,104

Chico, CA $94,873

Wilmington, DE $94,716

Pittsfield, MA $94,624

Manchester, NH $94,449

Spokane, WA $94,043

Denver, CO $94,034

Albany, NY $93,600

Troy, NY $93,563

Schenectady, NY $93,370

Burlington, VT $93,167

Portland, ME $92,844

Salem, OR $92,770

Yakima, WA $92,752

Ann Arbor, MI $92,724

Rochester, MN $92,466

Fresno, CA $92,420

Reno, NV $92,420

Milwaukee, WI $92,337

Detroit, MI $92,244

Allentown, PA $92,217

Carson City, NV $92,208

Houston, TX $92,069

Colorado Springs, CO $92,060

Syracuse, NY $92,014

Eugene, OR $91,839

Bismarck, ND $91,728

Gary, IN $91,728

Galveston, TX $91,728

Springfield, OR $91,654

Medford, OR $91,433

Fort Collins, CO $91,396

Austin, TX $91,322

Mesa, AZ $91,128

Phoenix, AZ $91,110

Dallas, TX $91,082

Reading, PA $91,027

Saint Cloud, MN $90,990

Concord, NH $90,907

Madison, WI $90,870

Utica, NY $90,621

Raleigh, NC $90,547

Las Vegas, NV $90,538

Rochester, NY $90,474

Des Moines, IA $90,464

Atlanta, GA $90,317

Battle Creek, MI $90,289

Salt Lake City, UT $90,261

Lancaster, PA $90,123

Champaign, IL $90,105

Harrisburg, PA $89,994

Durham, NC $89,911

Kansas City, MO $89,902

Kansas City, KS $89,883

Fort Worth, TX $89,874

Boca Raton, FL $89,837

Cleveland, OH $89,828

Columbus, OH $89,809

Pittsburgh, PA $89,800

Richmond, VA $89,763

Indianapolis, IN $89,745

Cincinnati, OH $89,625

Petersburg, VA $89,487

Billings, MT $89,284

Lansing, MI $89,284

Huntsville, AL $89,284

Lebanon, PA $89,274

Dayton, OH $89,265

Pueblo, CO $89,265

Appleton, WI $89,238

Buffalo, NY $89,201

Racine, WI $89,155

Charlotte, NC $89,145

Saint Louis, MO $89,118

Springfield, IL $89,081

Elkhart, IN $89,062

York, PA $89,062

Gastonia, NC $89,053

Benton Harbor, MI $89,053

Beaumont, TX $88,998

Lorain, OH $88,979

Toledo, OH $88,942

Binghamton, NY $88,896

Rock Hill, SC $88,887

Rockford, IL $88,841

Fargo, ND $88,795

Elyria, OH $88,795

Flagstaff, AZ $88,730

Fort Lauderdale, FL $88,675

Miami, FL $88,620

Duluth, MN $88,472

Bangor, ME $88,352

Cedar Rapids, IA $88,251

Louisville, KY $88,205

Grand Rapids, MI $88,186

Hialeah, FL $88,177

Casper, WY $88,048

Scranton, PA $87,937

New Orleans, LA $87,909

Virginia Beach, VA $87,900

Akron, OH $87,854

Peoria, IL $87,734

Sarasota, FL $87,716

Green Bay, WI $87,651

Baton Rouge, LA $87,605

Charleston, SC $87,587

Nashville, TN $87,559

Jamestown, NY $87,540

Davenport, IA $87,540

Tucson, AZ $87,494

Cheyenne, WY $87,467

Saint Petersburg, FL $87,439

Tampa, FL $87,421

Omaha, NE $87,402

Port Arthur, TX $87,365

Evansville, IN $87,365

Bradenton, FL $87,328

Santa Fe, NM $87,162

Orlando, FL $87,070

Clearwater, FL $86,969

Canton, OH $86,775

La Crosse, WI $86,775

Grand Forks, ND $86,747

Albuquerque, NM $86,720

Tulsa, OK $86,720

Newport News, VA $86,710

High Point, NC $86,683

Ogden, UT $86,646

Corpus Christi, TX $86,572

Laramie, WY $86,517

Norfolk, VA $86,517

Rock Island, IL $86,461

Saginaw, MI $86,443

Jacksonville, FL $86,434

Salisbury, NC $86,415

Memphis, TN $86,397

Moline, IL $86,351

Fort Myers, FL $86,323

Waterloo, IA $86,203

Spartanburg, SC $86,111

Lincoln, NE $86,065

Fort Wayne, IN $86,046

Birmingham, AL $85,945

Cedar Falls, IA $85,926

Provo, UT $85,917

Springfield, OH $85,908

San Antonio, TX $85,889

Greensboro, NC $85,853

South Bend, IN $85,843

Winston Salem, NC $85,834

Boise, ID $85,806

Savannah, GA $85,742

Muskegon, MI $85,576

Lima, OH $85,465

Lake Charles, LA $85,428

Anderson, IN $85,410

Lexington, KY $85,382

Augusta, GA $85,354

Greenville, SC $85,354

Wichita, KS $85,271

Tuscaloosa, AL $85,271

Columbia, SC $85,188

Bloomington, IN $84,958

Roanoke, VA $84,903

Asheville, NC $84,783

Knoxville, TN $84,626

Shreveport, LA $84,617

Wilmington, NC $84,497

Frankfort, KY $84,321

Oklahoma City, OK $84,257

Chillicothe, OH $84,220

Longview, TX $84,211

Topeka, KS $84,183

Mobile, AL $84,045

Terre Haute, IN $84,008

Erie, PA $83,999

Altoona, PA $83,952

Melbourne, FL $83,925

Amarillo, TX $83,888

Killeen, TX $83,860

Fayetteville, AR $83,786

Sioux Falls, SD $83,722

Chattanooga, TN $83,667

Idaho Falls, ID $83,657

Gainesville, FL $83,464

Portsmouth, OH $83,418

Little Rock, AR $83,399

Lynchburg, VA $83,399

Lafayette, LA $83,362

Youngstown, OH $83,362

Temple, TX $83,325

Daytona Beach, FL $83,307

Clarksville, TN $83,298

Pensacola, FL $83,288

Hopkinsville, KY $83,012

Charleston, WV $83,002

Florence, SC $82,956

Sioux City, IA $82,901

Macon, GA $82,634

Tallahassee, FL $82,624

Fayetteville, NC $82,606

Waco, TX $82,587

Wichita Falls, TX $82,587

Pine Bluff, AR $82,551

Vincennes, IN $82,375

Lubbock, TX $82,338

Great Falls, MT $82,283

Alamogordo, NM $82,274

Abilene, TX $82,200

Rapid City, SD $82,080

Monroe, LA $82,080

Albany, GA $82,025

Huntington, WV $82,016

Jackson, MS $82,006

Greenville, MS $81,997

Parkersburg, WV $81,905

Montgomery, AL $81,886

Johnstown, PA $81,868

Springfield, MO $81,794

Biloxi, MS $81,748

Sumter, SC $81,554

Columbus, GA $81,545

Twin Falls, ID $81,490

Pascagoula, MS $81,370

Kingsport, TN $81,130

Gulfport, MS $81,102

Alexandria, LA $80,798

Fort Smith, AR $80,567

El Paso, TX $80,318

Helena, MT $80,199

Las Cruces, NM $79,903

Harlingen, TX $79,645

Pocatello, ID $79,562

Florence, AL $79,534

Brownsville, TX $79,516

Dothan, AL $79,368

Mcallen, TX $79,322

Columbus, MS $78,640

Altus, OK $78,215

Lawton, OK $78,040

Pierre, SD $77,708

What Skills Can Increase a Marketing Analyst's Salary?

Demanded Skills for the Role:

Analysis (Mentioned in 11.43% Job Postings): Analysis is the process of considering something carefully or using statistical methods in order to understand it or explain it.
Salesforce (Mentioned in 1.88% Job Postings): Designing and maintaining a cloud-based software that provides customer relationship management (CRM) service for a better experience.
Business Requirements (Mentioned in 1.59% Job Postings): Also known as stakeholder requirements specifications , describe the characteristics of a proposed system from the viewpoint of the system's end user. Often discussed in the context of developing or procuring software or other systems.

See More Skills

Skills	Demand Percentage
Analysis	11.43%
Salesforce	1.88%
Business Requirements	1.59%

What skills can make your compensation higher?

Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a Marketing Analyst's salary.

Python: Can increase your salary by up to 6%.
Marketing Operations: Can increase your salary by up to 5%.
Agile: Can increase your salary by up to 4%.

Skill	Salary	Salary % Increase
Python	$97,769	6%
Marketing Operations	$96,847	5%
Agile	$95,925	4%
User Stories	$95,002	3%
Tableau	$95,002	3%
Business Analytics	$95,002	3%

Get Latest Data

Marketing Analyst Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Marketing Analyst's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on April 01, 2026

$82,976

Average $92,235/year

$103,338

$6,915

Average $7,686/month

$8,612

$1,596

Average $1,774/week

$1,987

$40

Average $44/hour

$50

	Annual Salary	Monthly Pay	Weekly Pay	Hourly Wage
75th Percentile	$103,338	$8,612	$1,987	$50
Average	$92,235	$7,686	$1,774	$44
25th Percentile	$82,976	$6,915	$1,596	$40

Salaries of jobs related to Marketing Analyst

Salary Trends for Marketing Analyst

Salaries for a Marketing Analyst can change over time, reflecting shifts in market demand and the overall economy. The median salary decreased from $94,966 in 2023 to around $93,937 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Marketing Analyst salary trends, .

Average Annual Salary of Marketing Analyst Over Time

2022

$???

2023

$94,966

2024

$94,868

2025

$93,937

2026

$???

2027

$???

Year	Average Annual Salary
2022	View More
2023	$94,966
2024	$94,868
2025	$93,937
2026	View More
2027	View More

Most common benefits for Marketing Analyst

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