Assistant Social Media Manager Salary in the United States

How much does an Assistant Social Media Manager make in the United States?

As of July 01, 2026, the average salary for an Assistant Social Media Manager in the United States is $118,358 per year, which breaks down to an hourly rate of $57.

However, an Assistant Social Media Manager's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $142,770
  • Majority Range (25th-75th percentile): $106,493 to $131,136
  • Entry-Level (10th percentile): $95,691
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View as table View as graph 25% $106,493 10% $95,691 90% $142,770 75% $131,136 $118,358 50%(Median) Didn’t find job title? Click

Assistant Social Media Manager Salaries by Percentile

Annual
Salary		 Monthly
Pay		 Weekly
Pay		 Hourly
Wage
75th Percentile $131,136 $10,928 $2,522 $63
Average $118,358 $9,863 $2,276 $57
25th Percentile $106,493 $8,874 $2,048 $51
Check out Assistant Social Media Manager Job Openings in the United States
Social Media Sales Content Creator Live Broadcasting

Spacebound - Lagrange, OH

Social Media Manager

Smartland - Wickliffe, OH

Senior Social Media Manager

Shopware AG - New Bremen, OH

Social Media Manager

Smartland - Eastlake, OH

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Key Factors That Influence Assistant Social Media Manager Salaries

An Assistant Social Media Manager's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.

How Experience Level Affects Assistant Social Media Manager Salaries?

Experience is a primary driver of an Assistant Social Media Manager's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Entry-Level (less than 1 year): $94,010
  • Early Career (1-2 years): $116,001
  • Mid-Level (2-4 years): $115,696
  • Senior-Level (5-8 years): $154,906
  • Expert (over 8 years): $175,862
Levels Salary
Social Me... Level Assistant Social Media Manager$94,010
Social Me... Level Assistant Social Media Manager$116,001
Assistant... Level Assistant Social Media Manager$115,696
Social Me... Level Assistant Social Media Manager$154,906
Social Me... Level Assistant Social Media Manager$175,862
$94,010 0 yr
$116,001 < 2 yrs
$115,696 2-4 yrs
$154,906 5-8 yrs
$175,862 > 8 yrs
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What Am I Worth?

Top Paying Cities for Assistant Social Media Managers

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $149,285
  • San Francisco: $147,650
  • Oakland: $144,539

What Skills Can Increase an Assistant Social Media Manager's Salary?

Demanded Skills for the Role:

  • Insight (Mentioned in 4.38% Job Postings): Insight is the understanding cause and effect based on the identification of relationships and behaviors within a model, context, or scenario.
  • Brand Awareness (Mentioned in 3.5% Job Postings): Brand awareness is the extent to which customers are able to recall or recognize a brand under different conditions. Brand awareness is one of two dimensions from brand knowledge, an associative network memory model.
  • Content Creation (Mentioned in 2.14% Job Postings): Content creation is the contribution of information to any media and most especially to digital media for an end-user/audience in specific contexts. Content is "something that is to be expressed through some medium, as speech, writing or any of various arts" for self-expression, distribution, marketing and/or publication. Typical forms of content creation include maintaining and updating web sites, blogging, photography, videography, online commentary, the maintenance of social media accounts, and editing and distribution of digital media. A Pew survey described content creation as the creation of "the material people contribute to the online world."
See More Skills
Skills Demand Percentage
Insight 4.38%
Brand Awareness 3.5%
Content Creation 2.14%
What skills can make your compensation higher?
Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on an Assistant Social Media Manager's salary.
  • Innovation: Can increase your salary by up to 5%.
  • Social Marketing: Can increase your salary by up to 4%.
  • Leadership: Can increase your salary by up to 4%.
Skill Salary Salary % Increase
Innovation
 $124,276
5%
Social Marketing
 $123,092
4%
Leadership
 $123,092
4%
Presentation
 $123,092
4%
Analysis
 $121,909
3%
Initiative
 $121,909
3%
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Assistant Social Media Manager Salary by Industry: Top Paying Sectors

For Assistant Social Media Manager roles, the industry you choose can affect earning potential by as much as 100% (the gap between the highest and lowest paying industries). Data shows that the Biotechnology and Aerospace & Defense sectors offer the strongest compensation, at 50% above the average. In contrast, Assistant Social Media Manager positions in Edu., Gov't. & Nonprofit or Transportation typically offer lower base pay, as these industries often view Assistant Social Media Manager as a support function rather than a direct revenue driver.

The top paying industry for an Assistant Social Media Manager

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Biotechnology$177,537$85.050%

How Education impacts an Assistant Social Media Manager's Salary?

Your level of education can impact your salary potential. While many Assistant Social Media Managers enter the field with a No Diploma degree, higher education can lead to more specialized and higher-paying roles.

According to our 100% employer-reported salary data, the median salary for an Assistant Social Media Manager with a No Diploma is between $107,368 and $115,543).

Assistant Social Media Manager Salaries by Degree Level

Typical Education for Assistant Social Media Manager
Degree Level % of user with this level of education
No Diploma 5.4%
High School 2.7%
Associates 2.7%
Bachelors 75.7%
Masters 13.5%
Doctorate 2.7%
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Assistant Social Media Manager Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how an Assistant Social Media Manager's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

  • Hourly
  • Monthly
  • Weekly
  • Yearly
  • Table View
Last Updated on July 01, 2026
$106,493
Average $118,358/year
$131,136
$8,874
Average $9,863/month
$10,928
$2,048
Average $2,276/week
$2,522
$51
Average $57/hour
$63
Annual Salary Monthly Pay Weekly Pay Hourly Wage
75th Percentile $131,136 $10,928 $2,522 $63
Average $118,358 $9,863 $2,276 $57
25th Percentile $106,493 $8,874 $2,048 $51

Salaries of jobs related to Assistant Social Media Manager

Salary Trends for Assistant Social Media Manager

Salaries for an Assistant Social Media Manager can change over time, reflecting shifts in market demand and the overall economy. The median salary decreased from $118,255 in 2023 to around $117,324 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Assistant Social Media Manager salary trends, .

Average Annual Salary of Assistant Social Media Manager Over Time

2022
$???
2023
$118,255
2024
$118,381
2025
$117,324
2026
$???
2027
$???
Year Average Annual Salary
2022
View More
2023 $118,255
2024 $118,381
2025 $117,324
2026
View More
2027
View More

Most common benefits for Assistant Social Media Manager

Social Security
401(k)
Disability
Healthcare
Pension
Time Off (days)
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Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

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