Digital Marketing and Ecommerce Manager Salary in the United States

How much does a Digital Marketing and Ecommerce Manager make in the United States?

As of July 01, 2026, the average salary for a Digital Marketing and Ecommerce Manager in the United States is $114,182 per year, which breaks down to an hourly rate of $55.

However, a Digital Marketing and Ecommerce Manager's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $136,253
  • Majority Range (25th-75th percentile): $100,293 to $125,735
  • Entry-Level (10th percentile): $87,648
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View as table View as graph 25% $100,293 10% $87,648 90% $136,253 75% $125,735 $114,182 50%(Median) Didn’t find job title? Click

Digital Marketing and Ecommerce Manager Salaries by Percentile

Annual
Salary
Monthly
Pay
Weekly
Pay
Hourly
Wage
75th Percentile $125,735 $10,478 $2,418 $60
Average $114,182 $9,515 $2,196 $55
25th Percentile $100,293 $8,358 $1,929 $48
Check out Digital Marketing and Ecommerce Manager Job Openings in the United States
Marketing and Digital Strategy Manager

Industrial Profile Systems - South Arlington, OH

Marketing Digital Project Manager

HireTech Group - Bedford, OH

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Key Factors That Influence Digital Marketing and Ecommerce Manager Salaries

A Digital Marketing and Ecommerce Manager's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.

How Do Digital Marketing and Ecommerce Manager Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Digital Marketing and Ecommerce Managers. For example, consider the average annual salaries in these key locations:

  • District of Columbia: $126,422.
  • California: $125,943.
  • Massachusetts: $124,264.

Top Paying Cities for Digital Marketing and Ecommerce Managers

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $144,018
  • San Francisco: $142,441
  • Oakland: $139,439

What Skills Can Increase a Digital Marketing and Ecommerce Manager's Salary?

Demanded Skills for the Role:

  • Project Management (Mentioned in 6.59% Job Postings): Project management is the application of processes, methods, skills, knowledge and experience to achieve specific project objectives according to the project acceptance criteria within agreed parameters. Project management has final deliverables that are constrained to a finite timescale and budget.
  • Microsoft Office (Mentioned in 2.91% Job Postings): Microsoft Office is a suite of desktop productivity applications that is designed by Microsoft for business use. You can create documents containing text and images, work with data in spreadsheets and databases, create presentations and posters.
  • Marketing Communications (Mentioned in 1.49% Job Postings): Marketing communications (MC, marcom(s), marcomm(s)) uses different marketing channels and tools in combination: Marketing communication channels focus on any way a business communicates a message to its desired market, or the market in general. A marketing communication tool can be anything from: advertising, personal selling, direct marketing, sponsorship, communication, and promotion to public relations. MC are made up of the marketing mix which is made up of 4P's: Price, Promotion, Place and Product, for a business selling goods, and made up of 7P's: Price, Promotion, Place, Product, People, Physical evidence and Process, for a service based business.
See More Skills
Skills Demand Percentage
Project Management 6.59%
Microsoft Office 2.91%
Marketing Communications 1.49%
What skills can make your compensation higher?
Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a Digital Marketing and Ecommerce Manager's salary.
  • Insight: Can increase your salary by up to 9%.
  • Digital Design: Can increase your salary by up to 8%.
  • Project Design: Can increase your salary by up to 8%.
Skill Salary Salary % Increase
Insight
$124,458
9%
Digital Design
$123,317
8%
Project Design
$123,317
8%
Digital Marketing
$123,317
8%
Teamwork
$122,175
7%
Alignment
$122,175
7%
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Digital Marketing and Ecommerce Manager Salary by Industry: Top Paying Sectors

For Digital Marketing and Ecommerce Manager roles, the industry you choose can affect earning potential by as much as 20% (the gap between the highest and lowest paying industries). Data shows that the Aerospace & Defense and Business Services sectors offer the strongest compensation, at 10% above the average. In contrast, Digital Marketing and Ecommerce Manager positions in Transportation or Software & Networking typically offer lower base pay, as these industries often view Digital Marketing and Ecommerce Manager as a support function rather than a direct revenue driver.

The top paying industries for a Digital Marketing and Ecommerce Manager

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Aerospace & Defense$125,600$60.010%
Business Services$125,600$60.010%
Construction$125,600$60.010%
Energy & Utilities$125,600$60.010%
Healthcare$125,600$60.010%

How Education impacts a Digital Marketing and Ecommerce Manager's Salary?

Your level of education can impact your salary potential. While many Digital Marketing and Ecommerce Managers enter the field with a Associate's Degree degree, higher education can lead to more specialized and higher-paying roles.

According to our 100% employer-reported salary data, the median salary for a Digital Marketing and Ecommerce Manager with a Associate's Degree is between $106,724 and $116,462).

Digital Marketing and Ecommerce Manager Salaries by Degree Level

Typical Education for Digital Marketing and Ecommerce Manager
Degree Level % of user with this level of education
No Diploma 2.5%
High School 8.5%
Associates 14.1%
Bachelors 66.1%
Masters 8.3%
Doctorate 0.2%
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Digital Marketing and Ecommerce Manager Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Digital Marketing and Ecommerce Manager's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on July 01, 2026

Salary Trends for Digital Marketing and Ecommerce Manager

Salaries for a Digital Marketing and Ecommerce Manager can change over time, reflecting shifts in market demand and the overall economy. The median salary decreased from $104,969 in 2023 to around $104,367 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Digital Marketing and Ecommerce Manager salary trends, .

Average Annual Salary of Digital Marketing and Ecommerce Manager Over Time

2022
$???
2023
$104,969
2024
$105,847
2025
$104,367
2026
$???
2027
$???
Year Average Annual Salary
2022
View More
2023 $104,969
2024 $105,847
2025 $104,367
2026
View More
2027
View More

Most common benefits for Digital Marketing and Ecommerce Manager

Social Security
401(k)
Disability
Healthcare
Pension
Time Off (days)
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Common company salaries for Digital Marketing and Ecommerce Manager

Here are companies hiring for Digital Marketing and Ecommerce Manager and their salaries, click below for more details.

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Ready to take the next step in your career? Browse thousands of current Digital Marketing and Ecommerce Manager job openings on our job board. Use the search bar below to find your perfect match.

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Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

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