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As of August 01, 2026, the average salary for a General Manager Marketing in California is $137,187 per year, which breaks down to an hourly rate of $66.
However, a General Manager Marketing's salary can vary significantly. Here’s a look at the typical salary range:
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General Manager Marketing Salaries by Percentile
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $150,296 | $12,525 | $2,890 | $72 |
| Average | $137,187 | $11,432 | $2,638 | $66 |
| 25th Percentile | $124,960 | $10,413 | $2,403 | $60 |
31656 Placerville-Missouri Flat & Forni McDonald's - Placerville, CA
Get Marketing Manager Jobs - Mountain View, CA
Get Marketing Manager Jobs - Mountain View, CA
Get Marketing Manager Jobs - Mountain View, CA
A General Manager Marketing's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.
Experience is a primary driver of a General Manager Marketing's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here’s how the average salary grows at different career stages:
| Levels | Salary |
|---|---|
| Marketing... Level General Manager Marketing | $76,763 |
| Marketing... Level General Manager Marketing | $116,619 |
| General M... Level General Manager Marketing | $134,456 |
| Marketing... Level General Manager Marketing | $175,067 |
| Marketing... Level General Manager Marketing | $215,317 |
What Am I Worth?
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract General Manager Marketings. For example, consider the average annual salaries in these key locations:
Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:
For General Manager Marketing roles, the industry you choose can affect earning potential by as much as 40% (the gap between the highest and lowest paying industries). Data shows that the Pharmaceuticals and Energy & Utilities sectors offer the strongest compensation, at 20% above the average. In contrast, General Manager Marketing positions in Edu., Gov't. & Nonprofit or Retail & Wholesale typically offer lower base pay, as these industries often view General Manager Marketing as a support function rather than a direct revenue driver.
| Industry Sector | Average Annual Salary | Average Hourly Rate | Pay vs.Avg |
|---|---|---|---|
| Pharmaceuticals | $164,624 | $79.0 | 20% |
| Energy & Utilities | $157,765 | $76.0 | 15% |
| Financial Services | $157,765 | $76.0 | 15% |
| Internet | $157,765 | $76.0 | 15% |
| Software & Networking | $157,765 | $76.0 | 15% |
Understanding how a General Manager Marketing's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.
| Annual Salary | Monthly Pay | Weekly Pay | Hourly Wage | |
|---|---|---|---|---|
| 75th Percentile | $150,296 | $12,525 | $2,890 | $72 |
| Average | $137,187 | $11,432 | $2,638 | $66 |
| 25th Percentile | $124,960 | $10,413 | $2,403 | $60 |
Ready to take the next step in your career? Browse thousands of current General Manager Marketing job openings on our job board. Use the search bar below to find your perfect match.
Zareen's Restaurants
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Otto Systems
Santa Fe Springs, CA
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PARKWELL LLC.
Fremont, CA
PARKWELL LLC. | Fremont, CA
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PARKWELL LLC.
Alameda, CA
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PARKWELL LLC.
San Jose, CA
PARKWELL LLC. | San Jose, CA
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6 Days Ago
PARKWELL LLC.
San Francisco, CA
PARKWELL LLC. | San Francisco, CA
Parkwell. Parkwell is proud to be a 2026 Top Workplace as recognized by employee feedback. We are a values-driven company that believes exceptional service... more
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