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As of August 01, 2026, the average salary for a General Manager Marketing in West Virginia is $112,001 per year, which breaks down to an hourly rate of $54.
However, a General Manager Marketing's salary can vary significantly. Here’s a look at the typical salary range:
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General Manager Marketing Salaries by Percentile
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $122,703 | $10,225 | $2,360 | $59 |
| Average | $112,001 | $9,333 | $2,154 | $54 |
| 25th Percentile | $102,019 | $8,502 | $1,962 | $49 |
Wendbeckley - Crab Orchard, WV
USA Hometown Experts - Milton, WV
Holiday Inn Hotel & Suites - Beckley, WV - Charleston, WV
Dunham's Sports - Beckley, WV
A General Manager Marketing's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.
Experience is a primary driver of a General Manager Marketing's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here’s how the average salary grows at different career stages:
| Levels | Salary |
|---|---|
| Marketing... Level General Manager Marketing | $62,670 |
| Marketing... Level General Manager Marketing | $95,209 |
| General M... Level General Manager Marketing | $109,771 |
| Marketing... Level General Manager Marketing | $142,926 |
| Marketing... Level General Manager Marketing | $175,787 |
What Am I Worth?
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract General Manager Marketings. For example, consider the average annual salaries in these key locations:
Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:
For General Manager Marketing roles, the industry you choose can affect earning potential by as much as 40% (the gap between the highest and lowest paying industries). Data shows that the Pharmaceuticals and Energy & Utilities sectors offer the strongest compensation, at 20% above the average. In contrast, General Manager Marketing positions in Edu., Gov't. & Nonprofit or Retail & Wholesale typically offer lower base pay, as these industries often view General Manager Marketing as a support function rather than a direct revenue driver.
| Industry Sector | Average Annual Salary | Average Hourly Rate | Pay vs.Avg |
|---|---|---|---|
| Pharmaceuticals | $134,401 | $65.0 | 20% |
| Energy & Utilities | $128,801 | $62.0 | 15% |
| Financial Services | $128,801 | $62.0 | 15% |
| Internet | $128,801 | $62.0 | 15% |
| Software & Networking | $128,801 | $62.0 | 15% |
Understanding how a General Manager Marketing's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.
| Annual Salary | Monthly Pay | Weekly Pay | Hourly Wage | |
|---|---|---|---|---|
| 75th Percentile | $122,703 | $10,225 | $2,360 | $59 |
| Average | $112,001 | $9,333 | $2,154 | $54 |
| 25th Percentile | $102,019 | $8,502 | $1,962 | $49 |
Ready to take the next step in your career? Browse thousands of current General Manager Marketing job openings on our job board. Use the search bar below to find your perfect match.
Dunham's Sports
Morgantown, WV
Dunham's Sports | Morgantown, WV
Dunham's Sports - - Responsibilities: Operational, merchandising, administrative functions within the store. Leading and training a staff in providing exce... more
2 Days Ago
Dunkin' Donuts
Inwood, WV
Dunkin' Donuts | Inwood, WV
Dunkin' Donuts - 86 Dunkin Dr - Responsibilities: Recruiting and training crew to deliver great service. Running the POS system. Drive sales and profitabil... more
2 Days Ago
Dunkin' Donuts
Moundsville, WV
Dunkin' Donuts | Moundsville, WV
Dunkin' Donuts - 10 Walmart Drive - Responsibilities: Oversee daily restaurant operations, including opening/closing procedures and cash management. Recrui... more
2 Days Ago
Taco Bell
Morgantown, WV
Taco Bell | Morgantown, WV
Taco Bell - - Responsibilities: Drive excellence in customer service and maintain company quality standards. Supervise food handling procedures and operati... more
2 Days Ago
Holiday Inn Hotel & Suites - Beckley, WV
Princeton, WV
Holiday Inn Hotel & Suites - Beckley, WV | Princeton, WV
Job Description. Job Description. Create a comfortable and productive work environment and meet company goals and standards while ensuring that the hotel r... more
3 Days Ago
VP Management
Barboursville, WV
VP Management | Barboursville, WV
Job Description. Job Description. Job Summary. VP Management is seeking a highly motivated and experienced individual for the role of General Manager in Ba... more
3 Days Ago
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