As of August 01, 2026, the average salary for a General Manager Marketing in Utah is $119,102 per year, which breaks down to an hourly rate of $57.
However, a General Manager Marketing's salary can vary significantly. Here’s a look at the typical salary range:
Compensation Planning
Develop a Job Description
Pay Equity
2026 Compensation Trend
AI Onboarding
AI-Powered HR
A General Manager Marketing's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.
Experience is a primary driver of a General Manager Marketing's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here’s how the average salary grows at different career stages:
| Levels | Salary |
|---|---|
| Marketing... Level General Manager Marketing | $66,644 |
| Marketing... Level General Manager Marketing | $101,246 |
| General M... Level General Manager Marketing | $116,732 |
| Marketing... Level General Manager Marketing | $151,989 |
| Marketing... Level General Manager Marketing | $186,934 |
What Am I Worth?
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract General Manager Marketings. For example, consider the average annual salaries in these key locations:
For General Manager Marketing roles, the industry you choose can affect earning potential by as much as 40% (the gap between the highest and lowest paying industries). Data shows that the Pharmaceuticals and Energy & Utilities sectors offer the strongest compensation, at 20% above the average. In contrast, General Manager Marketing positions in Edu., Gov't. & Nonprofit or Retail & Wholesale typically offer lower base pay, as these industries often view General Manager Marketing as a support function rather than a direct revenue driver.
| Industry Sector | Average Annual Salary | Average Hourly Rate | Pay vs.Avg |
|---|---|---|---|
| Pharmaceuticals | $142,923 | $69.0 | 20% |
| Energy & Utilities | $136,968 | $66.0 | 15% |
| Financial Services | $136,968 | $66.0 | 15% |
| Internet | $136,968 | $66.0 | 15% |
| Software & Networking | $136,968 | $66.0 | 15% |
Understanding how a General Manager Marketing's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.
Last Updated on August 01, 2026Ready to take the next step in your career? Browse thousands of current General Manager Marketing job openings on our job board. Use the search bar below to find your perfect match.
Get a Salary Increase
Analyze the market and your qualifications to negotiate your salary with confidence.
Search Job Openings
Search thousands of open positions to find your next opportunity.
Adjust Employee Salary
Individualize employee pay based on unique job requirements and personal qualifications.
Price My Industry Jobs
Get the latest market price for benchmark jobs and jobs in your industry.
Use Salary.com's Cost of Living Calculator to find out what income you need to maintain your standard of living in a different city and how much more or less money you need to budget for basic expenses.
Explore Cost of Living CalculatorSalary.com experts will help you thrive your workplaces.
Salary.com provides salary survey data for thousands of industry Jobs.
Salary.com salary estimates, histograms, trends, and comparisons are derived from both employer job postings and third-party data sources. We also provide multiple percentiles of salary information for your reference, click here to know Why the Salary Midpoint Formula Is Crucial to Getting Pay Equity Right. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.
Salary.com's CompAnalyst platform offers:
