The Brand and Content Marketing Manager analyzes brand performance, brand competitiveness, and product trends in the marketplace and develops strategies for assigned brand based on research and analysis. Manages, develops, and implements marketing activities to maximize sales of an assigned brand. Being a Brand and Content Marketing Manager ensures product and brand initiatives support the organization's public image. Works with sales teams to identify and implement appropriate sales strategies. In addition, Brand and Content Marketing Manager may require a bachelor's degree. Typically reports to a senior manager. The Brand and Content Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Working as a Brand and Content Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes.
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The Brand and Content Marketing Supervisor analyzes brand performance, brand competitiveness, and product trends in the marketplace and enacts sales strategies for a brand. Leads the implementation of marketing activities to maximize sales of a brand. Being a Brand and Content Marketing Supervisor requires a bachelor's degree. Works with sales teams to implement appropriate sales strategies. In addition, Brand and Content Marketing Supervisor typically reports to a manager or head of a unit/department. The Brand and Content Marketing Supervisor supervises a group of primarily para-professional level staffs. May also be a level above a supervisor within high volume administrative/ production environments. Makes day-to-day decisions within or for a group/small department. Has some authority for personnel actions. Working as a Brand and Content Marketing Supervisor typically requires 3-5 years experience in the related area as an individual contributor. Thorough knowledge of functional area and department processes.
The Brand and Content Marketing Senior Manager analyzes brand performance, brand competitiveness, and product trends in the marketplace and develops strategies for assigned brand based on research and analysis. Manages, develops, and oversees the implementation of marketing activities to maximize sales of a brand. Being a Brand and Content Marketing Senior Manager ensures product and brand initiatives support the organization's public image. Works with management and team leaders to identify and implement appropriate sales strategies. In addition, Brand and Content Marketing Senior Manager requires a bachelor's degree. Typically reports to senior management. The Brand and Content Marketing Senior Manager typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. Working as a Brand and Content Marketing Senior Manager typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments.
The Content Editor Manager develops, implements, and maintains editorial policies and standards and ensures conformance. Manages a staff of editors who write, prepare, and review content to be used in company publications. Being a Content Editor Manager acts as advisor to editing team regarding projects, tasks, and operations. Reviews the team's work product and gives final approval. In addition, Content Editor Manager oversees the coordination of production and distribution activities. Requires a bachelor's degree. Typically reports to a director. The Content Editor Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Working as a Content Editor Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes.