What are the main factors that influence a Media Planner's salary?

The primary factors are: 1) Experience Level, 2) Geographic Location, 3) Education/Skills, 4) Company Size & Industry

What industry pays the highest salary for Media Planner?

The Financial Services industry offers the highest average compensation for Media Planner roles, with salaries approximately 15% above the market median.

How does experience change A Media Planner's salary?

A Media Planner's salary grows with experience: a Media Planning Analyst I (0-2 years)earns $57,869, a Media Planner (2-4 years)earns $69,883, a Media Planning Analyst III (4-7 years)earns $90,589, a Media Planning Analyst IV (7+ years)earns $119,034, a Media Supervisor (7+ years)earns $105,087,

What are the highest paying states for a Media Planner?

Media Planner salary varies significantly by state. The top 3 highest paying states for Media Planner roles are District of Columbia $85,866, California $85,540, Massachusetts $84,400. These tech hubs typically pay 10-15% above the national average.

How much do different types of Media Planner roles make?

Salaries for Media Planner level roles vary by specialization: Media Planner IV: $115,390; Media Planner III: $87,790; Media Sales Planner: $68,986; Media Planner II: $67,790; Senior Media Planner: $67,670.

Media Planner Salary in Delaware

How much does a Media Planner make in Delaware?

As of August 01, 2026, the average salary for a Media Planner in Delaware is $78,537 per year, which breaks down to an hourly rate of $38.

However, a Media Planner's salary can vary significantly. Here’s a look at the typical salary range:

Top Earners (90th percentile): $98,966
Majority Range (25th-75th percentile): $68,835 to $89,230
Entry-Level (10th percentile): $60,003

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Media Planner Salaries by Percentile

	Annual Salary	Monthly Pay	Weekly Pay	Hourly Wage
75th Percentile	$89,230	$7,436	$1,716	$43
Average	$78,537	$6,545	$1,510	$38
25th Percentile	$68,835	$5,736	$1,324	$33

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Key Factors That Influence Media Planner Salaries

A Media Planner's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.

How Experience Level Affects Media Planner Salaries?

Experience is a primary driver of a Media Planner's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here’s how the average salary grows at different career stages:

Entry-Level (less than 1 year): $57,869
Early Career (1-2 years): $69,883
Mid-Level (2-4 years): $90,589
Senior-Level (5-8 years): $119,034
Expert (over 8 years): $105,087

Levels	Salary
Media Pla... Level Media Planner	$57,869
Media Pla... Level Media Planner	$69,883
Media Pla... Level Media Planner	$90,589
Media Pla... Level Media Planner	$119,034
Media Sup... Level Media Planner	$105,087

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What Am I Worth?

How Do Media Planner Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Media Planners. For example, consider the average annual salaries in these key locations:

District of Columbia: $85,866.
California: $85,540.
Massachusetts: $84,400.

District of Columbia $85,866 California $85,540 Massachusetts $84,400 Washington $84,090 New Jersey $84,059 Alaska $83,950 Connecticut $82,880 New York $82,446

Hawaii $81,057 Rhode Island $80,406 Maryland $79,964 Minnesota $79,359 Colorado $79,126 Illinois $79,049 Oregon $78,754 Delaware $78,537

New Hampshire $78,401 Virginia $78,095 Pennsylvania $77,203 Nevada $76,753 North Dakota $76,606 Michigan $76,373 Wisconsin $76,288 Vermont $76,117

Texas $75,644 Maine $75,613 Arizona $75,567 Ohio $75,512 Georgia $74,799 Indiana $74,442 Wyoming $74,372 Utah $74,264

Iowa $74,217 Kansas $73,845 Louisiana $73,737 North Carolina $73,698 Missouri $73,682 Florida $73,380 Montana $73,217 Nebraska $73,062

Kentucky $72,977 South Carolina $72,666 Tennessee $72,472 Idaho $72,395 New Mexico $71,829 Oklahoma $71,705 Alabama $71,247 South Dakota $70,479

Arkansas $70,061 West Virginia $69,836 Mississippi $69,161

Top Paying Cities for Media Planners

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

Lincoln: $78,183
Little Creek: $78,756
Magnolia: $78,642

Lincoln, DE $78,183 Little Creek, DE $78,756 Magnolia, DE $78,642 Milford, DE $78,382 Marydel, DE $78,511 Millsboro, DE $77,855 Millville, DE $77,976 Milton, DE $78,110

Nassau, DE $78,167 Ocean View, DE $77,962 Rehoboth Beach, DE $78,112 Seaford, DE $78,156 Selbyville, DE $77,833 Smyrna, DE $78,810 Viola, DE $78,447 Woodside, DE $78,658

Bear, DE $78,477 Newark, DE $78,447 Claymont, DE $78,608 Delaware City, DE $78,525 Hockessin, DE $78,440 Kirkwood, DE $78,511 Middletown, DE $78,541 Montchanin, DE $78,458

New Castle, DE $78,470 Odessa, DE $78,580 Port Penn, DE $78,632 Rockland, DE $78,466 Saint Georges, DE $78,516 Townsend, DE $78,637 Winterthur, DE $78,475 Lewes, DE $78,141

Wilmington, DE $78,444 Dover, DE $78,756 Dover Afb, DE $78,341 Bethany Beach, DE $77,880 Bethel, DE $77,961 Bridgeville, DE $78,145 Camden Wyoming, DE $78,534 Cheswold, DE $78,730

Clayton, DE $78,732 Dagsboro, DE $77,826 Delmar, DE $77,701 Ellendale, DE $77,937 Felton, DE $78,376 Fenwick Island, DE $77,843 Frankford, DE $77,707 Frederica, DE $78,453

Georgetown, DE $77,796 Greenwood, DE $78,157 Harbeson, DE $77,879 Harrington, DE $78,276 Hartly, DE $78,520 Houston, DE $78,165 Kenton, DE $78,736 Laurel, DE $77,750

Yorklyn, DE $78,463

Media Planner Salary by Industry: Top Paying Sectors

For Media Planner roles, the industry you choose can affect earning potential by as much as 35% (the gap between the highest and lowest paying industries). Data shows that the Financial Services and Software & Networking sectors offer the strongest compensation, at 15% above the average. In contrast, Media Planner positions in Transportation or Hospitality & Leisure typically offer lower base pay, as these industries often view Media Planner as a support function rather than a direct revenue driver.

The top paying industries for a Media Planner

Industry Sector	Average Annual Salary	Average Hourly Rate	Pay vs.Avg
Financial Services	$90,318	$43.0	15%
Software & Networking	$90,318	$43.0	15%
Aerospace & Defense	$86,391	$42.0	10%
Energy & Utilities	$86,391	$42.0	10%
Pharmaceuticals	$86,391	$42.0	10%

Media Planner Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Media Planner's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on August 01, 2026

$68,835

Average $78,537/year

$89,230

$5,736

Average $6,545/month

$7,436

$1,324

Average $1,510/week

$1,716

$33

Average $38/hour

$43

	Annual Salary	Monthly Pay	Weekly Pay	Hourly Wage
75th Percentile	$89,230	$7,436	$1,716	$43
Average	$78,537	$6,545	$1,510	$38
25th Percentile	$68,835	$5,736	$1,324	$33

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