Consumer Insights Specialist Salaries in California
How Much Does a Consumer Insights Specialist Make in California?
Updated April 01, 2025
As of April 01, 2025,
the average annual pay of Consumer Insights Specialist in California is $156,138.
While Salary.com is seeing that Consumer Insights Specialist salary in CA can go up to $194,575
or down to $117,013, but most earn between $135,659 and $176,257.
Salary ranges can vary widely depending on many important factors,
including education, certifications, additional skills, and your experience levels.
With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.
Related Job Titles to Consumer Insights Specialist
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Similar Job Salaries to Consumer Insights Specialist by Company
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| Company | average base salary in (usd) | range |
|---|---|---|
|
Russell Tobin
Consumer Insights Specialist
|
$101,877/yr
|
RANGE: $91,809 - $111,945
|
|
Pennymac
VP, Consumer Insights
|
$160,291/yr
|
RANGE: $145,772 - $174,809
|
|
Bonduelle Americas
Manager, Consumer & Shopper Insights
|
$131,426/yr
|
RANGE: $118,537 - $144,314
|
|
NBCUniversal
Manager, Content Consumer Insights
|
$120,225/yr
|
RANGE: $108,069 - $132,382
|
|
BeHeard Labs
Consumer Feedback & Insights Intern
|
$87,112/yr
|
RANGE: $77,054 - $97,170
|
|
Robert Half
Marketing Manager (Consumer Insights)
|
$125,355/yr
|
RANGE: $111,620 - $139,090
|
|
Kinder's Premium Quality Seasonings & Sauces
Senior Manager Consumer Insights
|
$144,454/yr
|
RANGE: $130,262 - $158,645
|
|
Liquid I.V.
Associate Manager, Consumer Insights
|
$131,434/yr
|
RANGE: $122,630 - $140,238
|
|
Visa
Consumer Insights and Analytics Research Manager
|
$130,856/yr
|
RANGE: $118,672 - $143,041
|
Top 10 Highest Paying Cities For Consumer Insights Specialist Jobs in California
It is important to understand how location impacts your career prospects in the United States.
There are some cities where a Consumer Insights Specialist can find a job easily with a greater salary paid then achieve a higher standard of living.
Below is the top cities list for Consumer Insights Specialist job salaries in California.
Some cities can pay higher salaries for Consumer Insights Specialist jobs, which can indicate that there is a large demand for Consumer Insights Specialist positions in this city.
The following table shows top 10 cities where the Consumer Insights Specialist salary is higher than other cities in California.
San Jose takes first place in this list, followed by Santa Clara, Fremont.
The Consumer Insights Specialist salary is $178,547 in San Jose,
which is higher than the national average. There are 76 cities' Consumer Insights Specialist salary higher than national average in California.
The average salary for a Consumer Insights Specialist in California is $156,138,
but we found that the city with the highest salary for Consumer Insights Specialist jobs is San Jose, CA, and it is higher than Santa Clara.
Consumer Insights Specialist jobs in San Jose can have the opportunity to earn higher salaries than in other cities in California.
| CITY | ANNUAL SALARY | MONTHLY PAY | WEEKLY PAY | HOURLY WAGE |
| San Jose | $178,547 | $14,879 | $3,434 | $86 |
| Santa Clara | $178,547 | $14,879 | $3,434 | $86 |
| Fremont | $178,207 | $14,851 | $3,427 | $86 |
| San Francisco | $176,791 | $14,733 | $3,400 | $85 |
| Daly City | $176,791 | $14,733 | $3,400 | $85 |
| Berkeley | $172,870 | $14,406 | $3,324 | $83 |
| Oakland | $172,870 | $14,406 | $3,324 | $83 |
| Hayward | $172,587 | $14,382 | $3,319 | $83 |
| Antioch | $163,103 | $13,592 | $3,137 | $78 |
| Vallejo | $159,252 | $13,271 | $3,063 | $77 |
What Does a Consumer Insights Specialist Do?
Effecting business transformation through the marketing department means training up teams to seek out and understand new consumer insights.
Updated December 12, 2021
Identify trends which generate actionable insights and recommendations, laying the foundations for improved understanding of consumer and customer behaviors.
Updated December 11, 2021
Develop a single customer view from all the business insights and tools across the full consumer funnel.
Updated December 04, 2021
To lead on crafting analysis and deriving consumer and customer insights that enable a more informed planning and decision making by working closely with internal matrix stakeholders (E-commerce, Commercial & Operations, Consumer Insights, Marketing, IT & Customer Care Centre).
Updated November 22, 2021
To manage all operational tasks related to extracting data, customer, and consumer-related insights and liaising with internal and external stakeholders to ensure timely and quality delivery.
Updated November 19, 2021
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Explore JobArchitectFrequently Asked Questions About a Consumer Insights Specialist Salaries
What is the average of a Consumer Insights Specialist in California?
The Consumer Insights Specialist salary range is from $135,659 to $176,257, and the average Consumer Insights Specialist salary is $156,138/year in California.
The Consumer Insights Specialist's salary will change in different locations.
Which location pays the highest Consumer Insights Specialist salary in the United States?
The Consumer Insights Specialist salary in San Jose, CA is $178,547
which is the highest in the US.
What kinds of reasons will influence the Consumer Insights Specialist's salary?
Besides the location, employees' education degree, related skills, and work experience also will influence the salary.
Try to improve your skills and experience to get a higher salary for the position of Consumer Insights Specialist.
What is the growth rate of the Consumer Insights Specialist's salary?
If you are thinking of becoming a Consumer Insights Specialist or planning the next step in your career, find the detailed salary report of a Consumer Insights Specialist.
