Digital Media Planner Salaries in California
How Much Does a Digital Media Planner Make in California?
Updated April 01, 2025
As of April 01, 2025,
the average annual pay of Digital Media Planner in California is $79,922.
While Salary.com is seeing that Digital Media Planner salary in CA can go up to $99,393
or down to $59,856, but most earn between $69,419 and $90,114.
Salary ranges can vary widely depending on many important factors,
including education, certifications, additional skills, and your experience levels.
With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.
Related Job Titles to Digital Media Planner
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Similar Job Salaries to Digital Media Planner by Company
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| Company | average base salary in (usd) | range |
|---|---|---|
|
Imada Wong Communications
Digital Media Planner and Buyer
|
$100,662/yr
|
RANGE: $89,596 - $111,729
|
|
Channel Factory
Digital Media Planner
|
$97,777/yr
|
RANGE: $87,379 - $108,175
|
|
Canvas Construction
Canvas Construction is hiring: Sr. Digital Media Planner in Los Angeles
|
$89,269/yr
|
RANGE: $79,126 - $99,411
|
|
Chime
Principal Integrated Media Planner
|
$98,532/yr
|
RANGE: $88,572 - $108,492
|
|
Bloom Ads Media
Senior Integrated Media Planner
|
$109,451/yr
|
RANGE: $99,292 - $119,610
|
|
Robert Half
Sr Media Planner
|
$91,156/yr
|
RANGE: $82,081 - $100,231
|
|
Syneos Health/ inVentiv Health Commercial LLC
Senior Planner, Programmatic Media
|
$89,761/yr
|
RANGE: $80,655 - $98,867
|
|
DCM Staffing
Senior Media Planner/Buyer
|
$114,066/yr
|
RANGE: $102,807 - $125,325
|
|
Bloom Ads Global Media
Senior Media Planner/Buyer
|
$120,375/yr
|
RANGE: $108,404 - $132,347
|
Top 10 Highest Paying Cities For Digital Media Planner Jobs in California
It is important to understand how location impacts your career prospects in the United States.
There are some cities where a Digital Media Planner can find a job easily with a greater salary paid then achieve a higher standard of living.
Below is the top cities list for Digital Media Planner job salaries in California.
Some cities can pay higher salaries for Digital Media Planner jobs, which can indicate that there is a large demand for Digital Media Planner positions in this city.
The following table shows top 10 cities where the Digital Media Planner salary is higher than other cities in California.
San Jose takes first place in this list, followed by Santa Clara, Fremont.
The Digital Media Planner salary is $91,393 in San Jose,
which is higher than the national average. There are 76 cities' Digital Media Planner salary higher than national average in California.
The average salary for a Digital Media Planner in California is $79,922,
but we found that the city with the highest salary for Digital Media Planner jobs is San Jose, CA, and it is higher than Santa Clara.
Digital Media Planner jobs in San Jose can have the opportunity to earn higher salaries than in other cities in California.
| CITY | ANNUAL SALARY | MONTHLY PAY | WEEKLY PAY | HOURLY WAGE |
| San Jose | $91,393 | $7,616 | $1,758 | $44 |
| Santa Clara | $91,393 | $7,616 | $1,758 | $44 |
| Fremont | $91,219 | $7,602 | $1,754 | $44 |
| San Francisco | $90,494 | $7,541 | $1,740 | $44 |
| Daly City | $90,494 | $7,541 | $1,740 | $44 |
| Berkeley | $88,487 | $7,374 | $1,702 | $43 |
| Oakland | $88,487 | $7,374 | $1,702 | $43 |
| Hayward | $88,342 | $7,362 | $1,699 | $42 |
| Antioch | $83,487 | $6,957 | $1,606 | $40 |
| Vallejo | $81,516 | $6,793 | $1,568 | $39 |
What Does a Digital Media Planner Do?
Every independent agency is trying to find it’s ‘edge’ – something that sets it apart from the competition – and what differentiates good digital media plans from great ones is whether or not they have a holistic overview of their target audience.
Updated December 18, 2021
Here are examples of responsibilities from real digital media planner resumes representing typical tasks they are likely to perform in their roles.
Updated December 18, 2021
The qualifications that you need to get a job as a digital media planner include a degree or equivalent experience.
Updated October 11, 2021
Digital media planners observe the market regularly to maintain their knowledge of audience trends and consumer behavior, as well as performing competitor research to stay abreast of what marketing channels the competition is utilizing.
Updated December 22, 2021
A Digital Media Planner is responsible for the development of the media strategy and may extend to the buying of media placements (media buying).
Updated December 20, 2021
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Explore JobArchitectFrequently Asked Questions About a Digital Media Planner Salaries
What is the average of a Digital Media Planner in California?
The Digital Media Planner salary range is from $69,419 to $90,114, and the average Digital Media Planner salary is $79,922/year in California.
The Digital Media Planner's salary will change in different locations.
Which location pays the highest Digital Media Planner salary in the United States?
The Digital Media Planner salary in San Jose, CA is $91,393
which is the highest in the US.
What kinds of reasons will influence the Digital Media Planner's salary?
Besides the location, employees' education degree, related skills, and work experience also will influence the salary.
Try to improve your skills and experience to get a higher salary for the position of Digital Media Planner.
What is the growth rate of the Digital Media Planner's salary?
If you are thinking of becoming a Digital Media Planner or planning the next step in your career, find the detailed salary report of a Digital Media Planner.
